Marketing Consultants, Agencies and Fractional CMOs
Stop Selling Marketing Tasks. Start Being the Strategic Advisor They Trust.
Build a strategy-led practice with a proven system you can sell for $7,500 – $15,000 per engagement, guided by Duct Tape Marketing
License the system that turns you into a high-trust strategic advisor, so you can charge more, work less, and finally stop being treated like “just the marketer.
Join 400+ consultants, fractional CMOs, and agency owners using the Strategy First Marketing Operating System™ to sell $7.5K-$15K strategic engagements and build $5K–$10K/month retainers.
You are not enrolling to “learn more marketing.”
You are becoming the strategy-first guide businesses trust when marketing feels chaotic, disconnected, and reactive.
400+
Duct Tape Advisors
30+ years
Delivering
Strategy First™
Over 500K
Duct Tape books sold
Why It’s So Hard to Grow a Marketing Practice
Even experienced marketers eventually hit a ceiling.
Every client feels custom
Projects take too long to deliver
Conversations stay tactical
You don’t have a repeatable way to lead with strategy
Truth is, most of your business runs on systems, except marketing. Without a proven strategic offer, you’re constantly reinventing your process and relying on hustle to fill the gaps.
Turn Your Expertise into a Scalable, Retainer-Based Marketing Practice
- Install a proven system you can use with every client. (This isn't a course, it's a tool.)
- Deliver results that go beyond tactics and earn a seat at the strategy table.
- Create recurring revenue without customizing everything for each engagement.
- Why recreate the wheel, it's all been created and battle tested for you?
Before: you sell tasks, chase implementation, and reinvent your process for every client.
After: you lead with clarity and direction using a structured, repeatable engagement that clients understand, value, and renew because they can see progress.
License the Duct Tape Marketing System™
A proven way to sell strategic engagements that lead to long-term retainers.
The solution is not “a better process” or “more templates.” The solution is a complete, client-facing system you can use in your practice:
- A branded, structured Strategy First engagement you can sell at $7,500-$15,000
- A clear diagnosis process that moves conversations from tactics to strategy
- Visual frameworks that help clients see the plan and commit faster
- A repeatable delivery path that makes your work consistent and easier to scale and delegate
- A built-in bridge from project to $5K–$10K/month retainers
You’re not buying a course. You’re licensing a proven system, framework, and tool you can use, teach, and deliver over and over again.
Your Path to Becoming a Strategy-Powered Advisor
Step 1: Meet 1-on-1 with your coach every 2 weeks
Step 2: Build real assets & learn the system
Step 3: Get Ongoing Support & Community
Step 4: Join the Strategy Growth Community
Your Path to Becoming a Strategy-Powered Advisor
Step 1: Attend the
3-Day Virtual Training
You’ll kick off with a live, immersive training where we walk you through the licensed Duct Tape Marketing system and show you exactly how to position and sell strategy as a service.
Step 2: Access the
Full Toolkit
You get instant access to a vault of proven templates, processes, and tools—developed over years—to help you confidently deliver strategy and grow your business.
Step 3: Get Ongoing Support & Coaching
You’re never alone. Our full-time support team is here to guide you as you implement. From client questions to offer tweaks—we’ve got your back.
Step 4: Join the Strategy Growth Community
You’ll be plugged into a network of fellow consultants and agency owners with access to ongoing workshops, bootcamps, and collaborative opportunities.
You’ll kick off with a live, your coach where we walk you through the licensed Duct Tape Marketing system and show you exactly how to position and sell strategy as a service.
You get instant access to a vault of proven templates, processes, and tools—developed over years—to help you confidently deliver strategy and grow your business.
You’re never alone. Our full-time support team is here to guide you as you implement. From client questions to offer tweaks—we’ve got your back.
You’ll be plugged into a network of fellow consultants and agency owners with access to ongoing workshops, bootcamps, and collaborative opportunities.
Licensing this system means you don’t have to build your own methodology from scratch, and you can price confidently from day one.
Who is Duct Tape Marketing?
Duct Tape Marketing is the name of one of the most popular small business marketing books of all time and the team behind the Strategy First™ approach and the Operating System you’re licensing here. We’ve spent decades helping hundreds of marketing consultants and small agencies lead with strategy, sell a clear strategic engagement, and turn that work into consistent retainers.
When you work with Duct Tape Marketing, you’re not starting from scratch. You’re licensing a proven, client-facing system you can sell, deliver, and scale.
“I’m already doing $40,000 a month from clients I landed from Duct Tape Marketing’s teachings.”
Matt Sibert,
Lucyd Media
“The return on investment has been significant and immediate. Within just a month of joining, we’ve seen a rapid increase in sales.”
Tina Maddow
Creative, LLC
What You Get When You Join
Get Certified. Get Licensed. Grow Strategically.
A 90-Day, 1-on-1 Certification Built Around Your Practice
Learn the Strategy First methodology in a live, hands‑on environment so you can sell and deliver it with confidence.
You’ll get:
- Biweekly 1-on-1 sessions with a senior Duct Tape Marketing coach
- A custom training path based on where your practice is today
- Real assets built during the program: lead gen plan, Strategy First engagement, retainer delivery systems
- Guidance on pricing and packaging Strategy First as a $7,500–$15,000 engagement
- Support to help you win and deliver your first strategic engagement
- ROI guarantee with our First Client Promise
This is where you install the Strategy First approach in your mind and your business.
Strategy First fCMO+ Operating System License
Once you complete the certification, you unlock the license to use the full Strategy First Marketing fCMO+ Operating System as your core strategic offering.
You’ll get:
- The complete Strategy First Marketing Operating System™
- Client-ready diagnostics, frameworks, and strategy tools,
- Planning templates, checklists, and process docs to keep delivery consistent
- Presentation assets that make your strategy work easy to understand and buy
- Proposal and engagement language you can adapt to your market
- The ability to use many tools under your own brand
This becomes your flagship service model and the structured engagement you lead with.
Expert Community & Ongoing Support
You’re not expected to implement this on your own. The Duct Tape Marketing Network is here to help you make the most of the system and grow your business around it.
You’ll get:
- A private community of advisors using the same operating system
- Monthly mastermind calls and Q&A
- Quarterly 2-day virtual workshops on advanced topics
- Deep-dive bootcamps (SEO, content, lead generation, and more)
- Strategy reviews and implementation guidance
- A vetted partner network for tactical execution
Find out where your biggest growth opportunities are today
“The support before and after the training has been world‑class. I’m constantly being checked in on, reminded of upcoming sessions, and invited into the mastermind group. This isn’t a ‘buy it and forget it’ deal. Just from the first two Strategy First engagements I sold,
I’ve already covered my investment.”
Mark Klausner
Managing Partner
Why This Works
The Duct Tape Marketing System gives you:
- A structured discovery and diagnosis process
- Visual frameworks that make strategy easy to sell
- Tools your team can follow to deliver consistent results
- A clear path from project → retainer
You’re not buying a course. You’re licensing a complete client-facing system.
Who This Certification Best For
This program is designed for experienced marketers who want to lead with strategy and are ready to build a more structured, profitable practice.
It’s a strong fit if you see yourself in one of these groups:
Fractional CMOs
Duct Tape Marketing allowed me to fast-track everything I was doing. The processes, SOPs, and worksheets were already done, so I could spend my time finding clients instead of recreating things that already worked. I closed a client during the training and sent another proposal the week after.
Lisa Perk,
Fractional CMO
Marketing Consultants & Coaches
Duct Tape Marketing gave me a clear framework to move client conversations from tactics to strategy. Before any design or execution, I can now clearly explain why strategy comes first, and clients really get it.
Peter DeWit,
Marketing Consultant
Agency Owners
The biggest surprise for us was how clearly marketing was laid out as a system. The documented processes, templates, and efficiency of how Duct Tape operates will give us ROI within 30 to 60 days, easily.
Henry Pellerin,
Agency Owner
Corporate Startups & Freelancers
Coming from a corporate role, I knew strategy but not how to build proposals, workflows, and operations. The templates and processes got me up and running fast. I signed two clients a week and a half after finishing the training.
Mark Klossner,
Former Corporate Marketer, Founder of Many Hats Marketing
We provide the operating system, training, and community. Your role is to bring your experience, do the work, and put the system to work in your business.
If you see yourself in any of these, the next step is to
Discover how to sell $7.5K-$15K strategic engagements in your first 90 days
Enrollment is open
We take a limited number of advisors at a time to protect coaching quality. Book a 90-Day Roadmap Session to find out if there's availability now.
See how the Strategy First system works for your business model.
Your Next Step - Schedule a Call
You can keep piecing together one-off tactics and custom offers… or you can install a licensed operating system that’s already working in hundreds of practices and start having better conversations in the next 90 days.
Book a 90-Day Roadmap Session. You leave with a roadmap whether or not you decide to move forward.
- A 90-Day, 1-on-1 Certification Built Around Your Practice
- License the fCMO+ System™
- Immediate access to Duct Tape University and core tools when you sign up
- All core frameworks, templates, and client‑facing assets
- Access to all community events and network
Start using our system with your clients today
ROI Guarantee
We’re confident in this system because it works in the real world. We’ll work with you until you land your first client.
You’ll finish the program with a proven, client-ready system you can sell immediately. If you show up, do the work, and still don’t feel equipped to win business, we’ll make it right. That may mean additional support or rolling you into the next cohort at no extra cost.
Your success is the measure.
Frequently Asked Questions
How long do I have access to the materials and tools?
You retain ongoing access to the Strategy First fCMO+ Operating System™, core tools, and client-facing assets as part of your license. The optional Network membership adds new workshops, tools, and training as they’re created.
Is this relevant if I work in a specific industry or niche?
Yes. Strategy First is designed to be industry-agnostic. Certified consultants work in B2B, B2C, professional services, local services, and many niche verticals.
What if I’m earlier in my journey or not charging $7,500+ yet?
You don’t need to be at that level yet. If you enjoy strategic thinking and apply the framework with real or ideal clients, the program can help you raise your pricing and position yourself more strongly. Many participants close their first Strategy First engagement as their first “step up.”
Can I use this inside a company instead of as a consultant or agency?
Yes. In-house marketers use the fCMO+ OS to lead internal strategy conversations, clarify positioning, and guide cross-functional efforts. And if you go out on your own later, you’ll already have a proven system behind you.
Do you offer refunds?
We don’t offer money-back refunds. Instead, we stand behind the program with a performance-based guarantee: if you show up, do the work, and don’t feel you leave with a client-ready system you can sell, we’ll make it right with additional support or by rolling you into the next cohort.
If you have a question that isn’t covered here, the easiest next step is a short call. We’ll talk through your situation, goals, and timing and give you a straightforward answer about fit.
