
One hundred and ten years ago this month, Grace Kingsley mentioned a big event in downtown Los Angeles:
There are a few patriots among the motion-picture people, who proved it by turning out in the preparedness parade yesterday. Charles Clary and William Burness from the Fox company, and Dot Cummings and Ray Meyers are among the best-known of the motion-picture folk who proved their patriotism by taking the twenty-block march. A number of Universalites also marched.
Earlier she reported that the marching Universal Studio stars included J. Warren Kerrigan, Carter de Haven, Herbert Rawlinson, Cleo Madison and Marie Walcamp, as well as all the Spanish American War veterans and even a few Civil War vets.
They joined fellow Southern Californians in a march to support the Federal government’s increased military spending, just in case somebody invaded. Los Angeles Mayor C.E. Sebastian had proclaimed it was for “the demonstration all those who believe that our country’s perpetual security depends largely upon adequate defenses,” and the L.A. Times wrote that they marched “not because they are eager to fight, but rather to show they are ready at any time to do their share in defending their homes and families.”
Despite strong support for staying out of the war in Europe (including the popularity of Thomas Ince’s film Civilization), people were worried that fighting might come to the United States. The preparedness movement had begun in 1915 with support from former president Theodore Roosevelt and the Army’s Chief of Staff Leonard Wood. They had succeeded in convincing the government to pass the National Defense Act of 1916 in June, which increased the size of the army from 100,000 to 200,000 active-duty members, as well as expanding the National Guard and the Navy. Nobody was talking about it yet, but the movement’s leaders were thinking about more than domestic defense—they assumed that sending American soldiers to Europe was inevitable.

The L.A. City Council began planning their parade at a meeting on May 17th, but first they had to settle on a date. Initially they wanted to hold it on Saturday June 10th, but the Merchants and Manufacturers Association objected because it would interfere with their most profitable day of the week. The Association preferred July 4th. However, business owners in the beach cities objected, because that didn’t want to cut into their lucrative Independence Day business. Not until the first of June did the Council finally chose June 14th, Flag Day (a Wednesday that year), giving them only two weeks to plan the whole event. They also asked the public for donations to pay for it.

The committee worked quickly. The plan was fairly simple: each marcher would bring his or her own flag (stores ran out of flags a week before the parade and one of the organizers had to place a special order for more from Kansas City), and every available band was asked to join. Everybody was to be on foot, except for the members of the planning committee who would get to ride on horses. The mayor asked employers to give their staff a half-holiday.
Current and former members of the military, civic, and professional groups were to march together in 70 divisions, and each division had a marshal to organize them. For example, Hampton del Ruth of Keystone Studios was the marshal of the Actors and Allied arts division. Before the parade they hoped that 80,000 men, women, and children would march in downtown Los Angeles, or one out of every seven residents.

The parade started at 1:15 p.m. The L.A. Times was a big booster. Their florid report opened:
The unconquerable spirit of the great American commonwealth manifested itself yesterday in a vast citizen army, representative of every walk of American life, that marched proudly through the streets of the business section. Rich and poor, men and women, old and young, merged into a great river of red, white, and blue, that rolled triumphantly along, the greatest demonstration of patriotism and loyalty ever witnessed on the Pacific Coast.
69,200 people marched (not quite what they’d hoped for), and 40 bands and drum corps played patriotic tunes. According to the Times, an estimated 200,000 people watched them:
Standing six deep, the spectators presented a solid wall of humanity on each side of Spring Street, Broadway, and First Street as the column passed. Every window along the line of march was crowded with people, while fire escapes of the buildings were alive with occupants.
It lasted a long time: the final marchers disbanded at 5:00 p.m.
After the event, the planning committee announced that they hadn’t collected enough money to pay for it, and they had to ask for $1300 in donations. The whole parade had cost $3700, including $1000 for transporting military troops, $500 for flags, and $700 for music.

In addition to the parade J.A. Quinn held Preparedness Week at his Empress Theater in downtown L.A. The bill included a nine-reel feature The Battle Cry of Peace (1915) which was re-named Preparedness. It was about the horrors of an invasion and was based on a book, Defenseless America. To publicize it, Quinn used the same successful approach that he did with Damaged Goods (1914), showing a preview to civic and business leaders, clergy and the press to get their support. Kingsley went to it and wrote, “The pictures were most impressive and showed the meagerness of our national defenses, especially those of the West.” An unsigned Times review described it more fully:
“Preparedness shows in graphic detail the defenseless condition of this country at the present time and illustrates what might happen to the American people of the country should be attacked. The shelling and capture of Washington, DC and New York is shown, and with these financial bases in his hands the enemy has a comparatively easy time in dealing with the people as they please. Husbands, fathers, and brothers are torn from their families and the poor, defenseless women are left to endure the orgies of drunken invaders.”

Quinn also had the parade filmed from the theater’s roof and added it to the bill that same night, so people could see what they’d participated in. He was such a clever showman! They had five shows a day, plus special matinees for school children. It was so popular that they had an all-night screening, running the bill continuously from 10:30 am Friday to 2 am on Sunday.
The march had an additional effect: the Times reported that according to recruiting officers, the number of applicants for enlistment to the navy, army, and Marine Corps doubled in the days following the parade. The following year young men wouldn’t have a choice: the United States declared war on Germany on April 6, 1917, and a draft registration was held on June 5, 1917.
“All-Night Run for Big Film,” Los Angeles Times, June 17, 1916.
“An Appeal for Contributions,” Los Angeles Times, June 17, 1916.
“Banner Supply is Exhausted,” Los Angeles Times, June 11, 1916.
“Calls All for Great Parade,” Los Angeles Times, June 5, 1916.
“Eighty Thousand to March in Spirit of Preparedness,” Los Angeles Times, June 11, 1916.
“Enormous Crowd Watches Parade,” Los Angeles Times, June 15, 1916.
“Outdo Men in Demonstration,” Los Angeles Times, June 15, 1916.
“Parade Films to be Exhibited Tonight,” Los Angeles Times, June 14, 1916.
“Parade Stirs Martial Ardor,” Los Angeles Times, June 18, 1916.
“Patriotism in its Big Theme,” Los Angeles Times, June 4, 1916.
“Preparedness Host to March Here Flag Day,” Los Angeles Times, June 2, 1916.
“Show Quick Action,” Los Angeles Times, June 18, 1916.
“Spirit of Americanism Echoed in the Sturdy Tramp of Marching Thousands,” Los Angeles Times, June 15, 1916.
“Thousands in Line for Preparedness,” Los Angeles Times, June 4, 1916.
“To March for Preparedness,” Los Angeles Times, May 18, 1916.
“Well, What Day Will Suit ‘em?,” Los Angeles Times, May 24, 1916.



















































