Latest

Marketing

Clips from Luke J. Morgan and Georgia Eyers’ ‘One Day, Five Years’ go viral while film is still in post

Tired of waiting around for auditions, actors Luke J. Morgan and Georgia Eyers decided to make a feature off their own bat. As they now edit their romantic drama, 'One Day, Five Years', clips from the film have already generated around 6 million views on social media.

Distribution Film Funding Marketing News

Screen Australia launches new initiatives to improve reach of theatrical features

Screen Australia's market and audience arm has launched two new initiatives designed to support local theatrical features, delivered in partnership with Tatino Films and Publikum.

Business Distribution Exhibition Film Funding Marketing News

Australians are making more films than ever before, but fewer are seeing them

Australian feature output has more than doubled since the introduction of the Producer Offset and the establishment of Screen Australia almost 20 years ago, but average admissions and box office per Australian film have more than halved. A new report argues this isn't due to waning audience appetite, but a structural failure to connect Australian films with audiences.

Business Distribution Film Marketing News Online TV & Streaming

Screen Australia data reveals where local content is selling, genres in demand

UK buyers snapped up more Australian content than any other territory in the final quarter of 2025, while the US paid the highest prices, according to Screen Australia data.

Film Funding Marketing News Professional Development

AACTA, Gold Coast Film Festival launch PROOF audience development initiative

AACTA and the Gold Coast Film Festival have partnered on audience development initiative PROOF, which will see three Queensland-based creative teams receive $65,000 in production funding and support to make a proof-of-concept short.

Business Distribution Film Marketing

‘They’ve got a lot of skin in the game’: Universal’s Mike Baard on distribution risk and the economics of release

Universal’s Mike Baard says the job of a distributor lies in the “holy grail of success or failure”: creating demand and connecting films with audiences. At AACTA Festival, he outlined the economics and risk behind release in today’s Australian market.

Business Distribution Film Funding Marketing News

Screen Australia launches new market and audience programs

Screen Australia has officially launched three new market and audience funding streams, supporting the creation of marketing assets and audience testing for theatrical feature films, as well as channel management for online content creators.

Business Film Marketing News TV & Streaming

‘You can’t go and do it again later’: A push for more considered marketing for Australian films

"The norm is for there not to be a considered, thoughtful, resourced marketing plan for a movie." Australian films continue to face pressure to cut through with limited marketing budgets. Those across stills photography and creative agencies say clarity of positioning and early planning will give local titles a better chance.

1 2 3 … 7

Username
Password

	Remember Me Lost your password?