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Unlock Real-Time Insights with Parse.ly’s Headline Testing Tools
Transform your headlines with Parse.ly’s Headline Testing feature. Join the open beta now!
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The Top Five Digital Audience Development Strategies for Publishers
With so many choices for readers in a saturated media landscape, audience loyalty can be elusive and fleeting. All it takes is a few bad encounters and a few bad wake-up calls to drive readers away. Like noticing GenAI is doing all the writing, reading news content that thinks only globally, or websites compromising user…
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Navigating the New Search Landscape
Explore strategies to adapt to Google AI Overviews impacting organic search traffic; boost your brand visibility.
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Getting More From Google to Maximize Search Traffic
Enhance SEO with quality, clarity, and conciseness. Discover strategies to boost search traffic and adapt to Google’s changing algorithm.
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Integrating Your Google Search Console With the Parse.ly Dashboard
Access Google Search Console within your Parse.ly Dashboard for better keyword and SEO insights right next to your content data.
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3 Main Problems With GA4 and How to Avoid Them
There’s a lot to unpack with the shift from Universal Analytics (UA) to Google Analytics 4 (GA4). While GA4 boasts fresh features and a new approach, some inconsistencies have left many marketers scratching their heads. Research from our Content Matters reports revealed that overall usage of Google Analytics has fallen over the past year amidst…
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Google Removes Key Features From GA4
The shift to GA4 from Universal Analytics has caused headaches for users across the web. And usage is declining. Research from our Content Matters reports revealed that GA usage dropped from 77% to 65% from 2023 to 2024. And in recent months, Google has removed two key features from GA4, leaving publishers and marketers mystified.…
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Lifestyle Audiences Live on Facebook, Technology Readers Still Want Google Search
In 2016, on average, 40% of external referrers to the Parse.ly network of sites found the content via Facebook, 35% came from Google search, and the duopoly left the rest of the internet (including Google News) with a mere 25% of traffic referrals. The quick and dominant rise of Facebook to media distribution powerhouse was…
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Unveiling the Future of Marketing Technology: Insights from the Martech Trends 2023 Report
In the dynamic and transformative landscape of digital marketing, staying ahead of the curve requires a deep understanding of the evolving tools and strategies that shape the industry. Our recently released Content Matters: Martech Trends 2023 Report sheds light on the fascinating trends, patterns, and shifts within the realm of marketing technology. In today’s hyperconnected…
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How to Track Traffic From Meta’s Threads
There’s a new social media platform on the digital scene—Threads, brought to you by the creators of Instagram. If you’re like millions already using the platform to drive traffic and share links to other content channels, you’ll need a way to track the impact. Parse.ly can help with that. What is Threads? Threads is Meta’s…
