Meet the Team

Joseph Grenny

Joseph was co-founder and president of California Computer Corporation. In 1990 he co-founded VitalSmarts which today is one of the most respected corporate training and organizational development companies in the world with clients representing 300 of the Fortune 500 companies and over 10,000 trainers across the world. Named the 2008 Business of the Year by The Association of Learning Providers, VitalSmarts has also been ranked four times by Inc. Magazine as one of the fastest growing companies in America. Products resulting from Joseph’s research have been used to train over two million people worldwide.

Joseph is co-author of seven books, including four immediate New York Times bestsellers–Crucial Conversations, Crucial Accountability, Influencer, and Change Anything. Over six million of Joseph’s books have been sold – and are standard texts in major universities across the world.

In 2007, Joseph and his co-authors were named Ernst & Young Entrepreneurs of the Year for their work in founding and leading VitalSmarts.

Joseph is the Chairman of the Board as well as a co-founder of Unitus Labs, a 501(c)(3) non-profit which manages the strategic direction and initiatives to achieve the Unitus mission of reducing global poverty through economic self-empowerment. The Unitus group of companies has deployed over $1 billion globally to battle poverty and to enable grass-roots entrepreneurship in developing countries and has reached over 20 million poor around the globe.

In 2015, Joseph and his wife, Celia, joined a remarkable team to establish the first campus of The Other Side Academy (TOSA) with the goal of creating an opportunity for those with a lifetime of addiction, criminal behavior and homelessness to create new lives for themselves. It has since been replicated in Utah, Pennsylvania, Iowa and Denver, and is setting the standard for both transparency and efficacy in the troubled “rehab” industry. Most recently Joseph and the other founders of TOSA have committed to creating The Other Side Village, a self-reliant community for 400-500 chronically unsheltered men and women based on similar principles.

Joseph studied at Brigham Young University from which he received a Bachelor’s degree in International Relations.

Ted Broman

Mr. Ted Broman serves as Chief Executive Officer of IntegraCore LLC and served as its President. Mr. Broman served as Managing Director of two $30-million venture capital pre-IPO funds for Red Rock Capital. He grew Financial Freedom Report, Inc., a sales and marketing company where he served as Chairman and Chief Executive Officer, to annual revenues of over $120 million in less than one year. He was President of MG Technologies, Inc., a technology incubator and holding company. Several of its holdings were successfully funded and/or sold including The Windsor Casket Company, which Ted sold to Mity-Lite; he then went to work for Mity-Lite to manage their investment. He is the founder of Health Connect, a healthcare software solutions provider to insurance companies and private practice.

Before assuming roles in executive leadership, Mr. Broman worked in sales and marketing, where he created and managed multiple million-dollar marketing campaigns as well as managed sales forces of up to 100 people. In less than four years, Ted increased sales at FreCom Communications from $5 million to more than $100 million. He owns Conduit (conduit1.com) and Health Connect (healthconex.com).

Ted’s social initiatives have been primarily in five areas, but his greatest passion has always been to address addiction and recidivism in Utah. Ted’s other social initiatives are:

Working with/supporting orphans in Haiti – Haitian Roots
Doing water projects for indigenous populations in the remote mountains of Honduras – Amigos of Honduras
Working with/supporting AIDS orphans and AIDS victims in Roatan, also via Amigos of Honduras
Supporting, being a executive mentor and business competition judge with Defy Ventures to help ex-convicts via entrepreneurship
Helping lift immigrant families in Utah out of poverty through micro-credit loans, business and financial mentorship and English language training via the IntegraCore Bank (which he founded)
Ted has been involved with and strongly financially supported other local non-profits such as The Road Home and Primary Children’s, etc. but has not been involved with them at an operational level as he has been with The Other Side Academy and the 5 initiatives listed above.

He graduated from the University of Utah with a BA in Accounting. Mr. Broman also earned an MBA from the University of Utah, where he returned as a teacher in their MBA program as well teaching in the MBA program at the University of Phoenix.

Tim Stay

Tim Stay was formerly the CEO, as well as a co-founder of Unitus Labs. Tim Stay started and ran Marketing Ally, which became one of the Top 50 Call Centers in the U.S.A and had over 1,110 employees. He started and later sold FreeServers.com to About.com. He was a co-founder of Bizcradle, a business incubator that launched such technology companies as SenForce, which sold to Novell. Tim was former CEO of Perfect Search Corporation, an innovative search engine and software development company.

Tim was voted as one of the vSpring 100 technology entrepreneurs in Utah and was recipient of the Distinguished Alumni Award from BYU. He has served on the Utah Valley University Foundation Board and on the Advisory Board for the Center of Economic Self-Reliance and the National Advisory Council for Religious Education at BYU. He has been Community Council Chair at Lakeridge Jr. High and at Mountain View High School. He serves on the Utah State Board of Education Advisory Panel for Community Councils.

Tim holds a civil engineering degree and also has an M.B.A. and an M.A. in International Studies, with a focus on economic development in developing countries, all from Brigham Young University.

Dave Durocher

Dave Durocher was arrested for the first time at the age of thirteen. By the time he was 38, he had been to prison four times for a total of fifteen years. Dave was arrested yet again, and this time he was facing a twenty-nine year prison sentence. In what the Judge called “the chance of a lifetime” he afforded Dave the opportunity to go to Delancey Street instead of prison but reminded Dave in no uncertain terms that if he didn’t complete his commitment at Delancey Street he would be spending the rest of his life in prison.

Not only did Dave complete his initial two year commitment, he stayed for a total of eight years and became the Managing Director of Delancey’s Los Angeles facility for five of those years, overseeing two hundred and fifty residents and a multitude of vocational training school businesses that funded the operation and provided the training ground for residents to learn how to live a constructive and meaningful life. Dave oversaw a 300% increase in revenue during his tenure over the facility.

Dave is tenacious, interpersonally skilled, a good manager and an inspiring public speaker. He had helped countless others regain their dignity and their lives before he moved on to enjoy his own success as the person he had become.

Now Dave has moved on to the next chapter in his life as the Executive Director of The Other Side Academy, in Salt Lake City, a two-year Life Skills Academy similar to Delancey Street, where men and women can come to learn about honesty, accountability, integrity hard work and self-respect. All the traits that will insulate them from a life like the one Dave had and enable them to become the kind of person Dave is today.