Travel Trade Journal

ALL Accor, the booking platform and loyalty programme of Accor, and IndiGo BluChip, the loyalty programme of IndiGo, have announced a reciprocal loyalty partnership that allows members to convert and redeem reward points across both programmes. According to the companies, the collaboration is among the first reciprocal loyalty point exchange partnerships between an airline and a hospitality brand in India, enabling members to use their rewards across air travel and hotel stays. Under the partnership, ALL Accor Reward Points can be converted into IndiGo BluChips, while IndiGo BluChips can also be exchanged for ALL Accor Reward Points. The initiative is designed to provide members with greater flexibility and value by allowing them to earn and redeem points across both travel and...