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TL Direct

Orchestrate Impact

The industry’s only unified curation platform empowers buyers and sellers to coordinate supply, audiences, creative, and measurement to drive performance
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Build smarter deals with audience precision, creative differentiation, and impact measurement designed to improve performance without adding operational drag.

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For Publishers


  • Unprecedented Curation Control
    Build 1:1 PMPs, curated deals across TripleLift’s 5k+ publisher network, or cross-channel audience extension.

  • Partner Activation
    Leverage container deals with agency partners or use the deal library for buyer discovery.

  • Flexible Pricing Models
    Support fixed-rate, floor-rate, or hybrid deal structures to match buyer preferences and maximize fill.


  • Real-Time Yield Optimization
    TL Spark agentic intelligence layer analyzes demand patterns and market data to shape traffic, adjust floors, and maximize revenue.
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For Advertisers


  • Deals Created in Minutes
    Rapidly build campaigns and pump out deal IDs that can be activated immediately in a DSP.

  • Flexible Access Points
    Leverage UI, robust APIs, or send your agent to our MCP.

  • Real-Time Campaign Optimization
    TL Spark agentic intelligence layer analyzes performance to shape traffic, adjust bidding, and maximize revenue.


  • White-Glove Service Always Available
    Still access TripleLift’s top-notch customer support for both general assistance and strategic guidance.


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Value Baked In

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Free 1P data onboarding and lookalike modeling

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Leverage TripleLift Audiences 3k+ off-shelf behavioral and contextual segments at no extra cost

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AI-powered custom audience creation

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No TripleLift curation fees

5K+
Direct publisher relationships
7T
monthly availabilities
72%
of all cross-channel ad opportunities

Deliver Impressions That Impress

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90+ Native and High-Impact Display, Video, and CTV formats

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Leverage existing assets

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Simple to build, fast to deploy

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Leverage location, gamification, social-media styles, and more to increase engagement

Make Campaigns Perform Harder With High-Quality 3P Audience Segments

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Measure What Matters

Measurement, Brand Lift, Attention

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TripleLift delivers Impact by Design.

TL Direct is where you Design Impact.