WORRY MORE ABOUT YOUR BODY IT IS THE LAW
Jul. 19th, 2026 09:41 pmI keep seeing this new advertising campaign that seems like the worst "product looking to create its own market" I've ever seen. The billboards say:
"Low testosterone doesn't care how big your biceps are"
"Low testosterone doesn't care how much chest hair you have"
"Low testosterone doesn't care how manly you are"
"Low testosterone doesn't care how much you can lift"
And like... I'm just there looking at it, wondering why I'm supposed to care about low testosterone if it apparently doesn't have any negative impacts on my life or the things I associate testosterone with?!?
(I mean, obviously I personally don't care about having low testosterone, not least because my androgens are actually unusually high for a woman)
(but the theoretical I of the audience)
I don't know, maybe there really is some serious side-effect of low testosterone that people might care about, but this campaign just looks to me like it's saying WORRY ABOUT YOUR GENDER PRESENTATION! GIVE US MONEY!
Between that and the news stories about the US military introducing mandatory testosterone testing and free testosterone supplements, I'm feeling like there's some sort of masculinity crisis being invented right in front of me, it's so strange to watch.
"Low testosterone doesn't care how big your biceps are"
"Low testosterone doesn't care how much chest hair you have"
"Low testosterone doesn't care how manly you are"
"Low testosterone doesn't care how much you can lift"
And like... I'm just there looking at it, wondering why I'm supposed to care about low testosterone if it apparently doesn't have any negative impacts on my life or the things I associate testosterone with?!?
(I mean, obviously I personally don't care about having low testosterone, not least because my androgens are actually unusually high for a woman)
(but the theoretical I of the audience)
I don't know, maybe there really is some serious side-effect of low testosterone that people might care about, but this campaign just looks to me like it's saying WORRY ABOUT YOUR GENDER PRESENTATION! GIVE US MONEY!
Between that and the news stories about the US military introducing mandatory testosterone testing and free testosterone supplements, I'm feeling like there's some sort of masculinity crisis being invented right in front of me, it's so strange to watch.