Pricing & Plans

Testing

Run A/B, Split URL, and Multivariate tests to boost conversions across any device or platform.

Enterprise

Includes (everything in Pro and):
Dedicated CSM & 1:1 Training
All Targeting & Reporting Options
Mutually Exclusive Groups
Single Sign On (SSO)
API Access
24x7 Support
First Response Time: 4 Hours

Schedule a Demo

Choose Enterprise if you:

Are a large business
Manage multiple websites or complex user journeys
Want strategic guidance and dedicated support
Want detailed reporting for analysis
Want to leverage custom events for experimenting

Pro

Includes (everything in Growth and):
Advanced Targeting & Reporting
URL, Device, Traffic Source, New vs Return, OS, Geo, UTM and more
Guardrails Metrics
Multi Variate Testing
Pull Data via Integrations
Download & Share Report
Advanced Support
Phone Support, Availability: 24x5, First Response Time: 6 hours

Schedule a Demo

Choose Pro if you:

Are a mid-sized business
Want to run complex experiments on segmented traffic
Import data from your tools into VWO

Growth

Includes
Visual & Code Editor
Unlimited Variation & Metrics
Enhanced Targeting
URL, Device, Traffic Source, New vs Return, OS
Download & Share Report Summary
Enhanced Support
Email & Chat Support; 24x5; First Response Time: 8 hours
No Data Retention Restriction
Wandz Core

Schedule a Demo

Choose Growth if you:

Are a small business
Want to run slightly advanced experiments
Dont want to worry about data retention

Want to explore VWO on your own?

Feature list

Detailed product features per plan

Show Differences Only

Enterprise

Pro

Growth

Campaign Types

AB Testing

Build and compare variations of your website to analytically determine the better performing version.

Split URL Testing

Compare various versions of your website hosted on multiple URLs by distributing website traffic among them to determine the highest-performing variation.

Rollout Campaigns

Multivariate(MVT) Testing

Simultaneously modify multiple variables to test a hypothesis and determine the best-performing combination of variations.

Editor

No. of Concurrent Campaigns

Total number of tests you can run on your account concurrently.

Unlimited

No. of Variations

Total number of variations you can create for a test.

Unlimited

Visual Editor

Utilize the powerful WYSIWYG point-and-click visual editor to create and edit variations with ease, eliminating the dependency on IT.

Code Editor

Make advanced modifications to any aspect of your website using HTML, JavaScript, CSS, and jQuery.

Custom Code Blocks

Incorporate your modifications into code blocks and configure the code block triggers to precisely control when your changes execute.

AI-Based Text Recommendations

Generate alternate text recommendations for the existing copy on your website.

Add / Edit Elements

Add new or edit UI elements to your webpage.

Preview Variation(s)

Conduct a quality review of the variations by previewing them to verify that all modifications have been applied to the website before going live.

Embedded Source Loading

QA Assistant

JavaScript Execution Timing

Multi-Page Campaigns

Easily apply the same experience to multiple pages with a single click, eliminating the need for manual duplication of changes across pages.

Multi-Device Campaigns

Tailor modifications to specific devices or apply them consistently across all devices.

Add Campaign JS

Run a custom code for the entire campaign regardless of which variation the user sees.

Page DOM Layers

Redirection Variation

Redirect visitors to alternate URLs as variations and test completely different page experiences with ease.

Personalized Text

Personalize the text on your webpage with customer-specific behavioral or demographic data.

Sitewide JS

Add custom code that gets executed before any campaign code executes across your site.

Social Proof & Urgency Messaging

Build variations with social proof nudges driven by event-based variables.

Add-On available

Editor Library

Elements Library

Library of customizable pre-designed UI elements like list item, content block, buttons, etc.

Save Modifications to Library

Save and reuse modifications made to web elements to easily apply the same changes to similar elements without having to recreate them.

Save Elements to Library

Use the click-and-save feature to store UI elements, such as text blocks, buttons, banners, and pop-ups, in the library for future reuse.

Widgets Library (Standard)

Use prebuilt Wingify Widgets that can be modified directly within the Wingify Visual Editor.

Widgets Library (Custom)

Build custom widgets using HTML, CSS and JS; save existing elements for reuse across pages and store widget settings as presets.

Widget Triggers

Control when a widget appears, how often it appears, or does not appear when dismissed.

Campaign Settings

Goals / Metrics

Configure and track goals in your Wingify account.

Unlimited

Traffic Allocation

Allocate the traffic on which you want to run the campaign and distribute the allocated traffic among the various variations created for the test.

Traffic Sampling

Alerts

Set email alerts for account administrators to receive notifications for your Wingify campaign related activities.

Multi Arm Bandit

Expose the better performing variation to more users long before the test reaches statistical significance, reducing opportunity cost.

Testing Objective

Choose from two objectives: Better (apply changes only if the metric improves) or Better or Equivalence (apply if the metric improves or stays the same).

Fixed Horizon Tests

Calculate results only after the entire sample size has been collected to get highly accurate results.

Sequential Testing

Enable sequential testing for the stats engine to make in-built adjustments for peeking errors.

Advanced Split URL Redirection Config

Support for regex and custom code based redirection in Split URL Testing.

Guardrails

Monitor critical KPIs with guardrail metrics. Wingify disables underperforming variations or notifies you when metrics drop below guardrail thresholds.

Sample Ratio Mismatch Detection

Multi-Browser QA

Preview your tests across multiple browsers and validate them before launching the test.

QA Assistant

Cross Domain Testing

Run tests on multiple domains within the user journey, where user tracking and goals can be on one or more domains.

Scheduling

Schedule tests at specific time/date or create recurring schedule to run tests.

Visitor Tracking Storage Location

Choose where tracking information from visitor sessions is stored in their browser.

Enable Lazy Loading

Defer campaign loading until it's needed to minimize page impact and improve website performance.

Campaign Frequency

Funnel Tracking

Connect multi-step user journeys to experiments for comprehensive, end-to-end funnel tracking.

Priority Rule

Define the order in which campaigns run to prevent conflicts and ensure the right experiences are delivered.

Visitor Identifier

Bring your own visitor IDs into Wingify to unify user identification across your ecosystem.

Data Export

Control data exports across your workspace by enabling or disabling export access with a single setting.

Metric Attribution Window

Attribute conversions within a defined time span using either a fixed time window or session boundaries.

Self Hosting

Host Wingify library and campaign setting files on your servers, easing your dependency on Wingify servers.

Mutually Exclusive Groups

Ensure that a user doesn't participate in two or more running tests to eliminate result noise, bias, and test inter-play.

Upto 10 user groups

Version History

View the changes that you've made to your campaign over its lifetime.

No limit

Last 3

Targeting

URL Targeting

Target users based on the URLs they land on.

Basic Device Targeting

Target users based on the device they use — basic options like mobile, desktop, tablet.

Traffic Source Targeting

Target users based on the traffic source (e.g., direct, non-paid, email) that directed them to the test page.

User Type Targeting

Target returning users and new users accessing your website for the first time.

Basic Operating System Targeting

Target users based on their desktop OS — basic options like macOS, Windows and Linux.

Advanced Device Targeting

Target users based on device with advanced options including ipad, ipod, iphone, android, google tv, etc.

Advanced Operating System Targeting

Target users based on desktop OS with advanced options like Windows 8, Unix, etc.

Browser Targeting

Target users based on their browser.

Screen Resolution Targeting

Target users based on their screen resolution.

User Agent Values Targeting

Target users based on user-agent values.

Geo Targeting

Target users from specific geographies or personalize website content for users from specific locations.

Cookie Based Targeting

Target users based on cookie values. It can be customized based on varying business needs.

Javascript Variable Targeting

Target user groups based on custom events that occur on your website using Javascript variables.

GTM Data Layer Variable Targeting

Target users based on the GTM Data Layer variable values available on the page.

User Intent Targeting

Target users based on their intent of visiting your website using referral URLs.

Query Parameter Targeting

Target users based on their query parameters.

UTM Parameter Targeting

Target users based on UTM parameters such as UTM source, medium, campaign etc.

Time Based Targeting

Target users on your test page based on their arrival time and day of the week.

Saved User Segments

Access previously created user segments for efficient reuse in tests without the need for repeated creation.

Conditional Targeting

Create advanced user segments by combining multiple targeting conditions using AND and OR.

Advanced Targeting Conditions

Adblocker

Weather & Temperature

Advanced Targeting Logic

Use brackets to create targeting logic with multiple conditions, e.g. [Users in USA OR Users in India] AND [New Users OR iOS Device].

Behavioral Targeting

Target based on events, user behavior, and actions taken by the user on your website.

IP Based Targeting

Target users based on IP address.

Custom Attribute Targeting

Target user groups based on custom user properties or attributes that carry information about the visitor, configured using Wingify Data360.

Custom Event Targeting

Target user groups based on custom events representing user activity on your website, configured using Wingify Data360.

Attributes List Targeting

Precisely target audience by matching a list of values with cookies, JavaScript variables, or any other identifier.

Triggers

Basic Page Viewed Trigger

Trigger a campaign when a visitor has viewed at least 1 page in a session.

Basic Time Spent Trigger

Trigger a campaign after a visitor has spent more than 10 seconds on the page or 60 seconds in a session.

Basic Page Scroll Trigger

Trigger a campaign after a visitor has scrolled more than 50% of the page.

Basic Exit Intent Trigger

Trigger a campaign when a visitor is trying to close the page.

Advance Page Viewed Trigger

Trigger a campaign immediately or after a visitor has viewed a certain number of pages.

Advance Time Spent Trigger

Trigger a campaign immediately or after a visitor has spent a certain amount of time on a page or a session.

Advance Page Scroll Trigger

Trigger a campaign immediately or after a visitor has scrolled a certain percentage of the page.

Advance Exit Intent Trigger

Trigger a campaign immediately or after a visitor is trying to close the page.

Conditional Triggers

Create advanced triggers by combining multiple trigger conditions using AND and OR.

Saved Triggers

Access previously created triggers for efficient reuse in campaigns without the need for repeated creation.

Click Element Trigger

Trigger a campaign immediately or after a visitor has clicked on an element.

Form Submission Trigger

Trigger a campaign immediately or after a visitor has submitted a form.

Engagement Trigger

Trigger a campaign immediately or after there is engagement on the page.

New Session Trigger

Trigger a campaign immediately or after a new session is created.

Javascript Trigger

Write custom triggers using JavaScript to fire a campaign based on an event or a specific user action.

A/B Test Variation Trigger

Trigger a campaign immediately or after a visitor sees a specific A/B test variation.

Goal Based Trigger

Trigger a campaign immediately or after a particular goal you have configured in Wingify is completed.

Event-Based Triggers

Trigger a campaign based on Data360 Events.

Advanced Trigger Logic

Use brackets to create logic of triggers with multiple conditions.

Campaign Activation Trigger

Control activation of campaigns using manual triggers by custom conditions in your website code.

Reports

Reporting Dashboard

See the results of your experiments on the Bayesian-powered reporting dashboard.

Goal Comparison

Compare multiple goals within the same report.

Download Summary CSV

Download the summary report to see the high level information about your test data.

Share Report

Share report with other Wingify account users or even with people without Wingify access.

Traffic Source Filters

Filter reports based on where your users came from (e.g. direct, paid, non-paid, email).

Device Filters

Filter reports based on the device your users use.

Operating System Filters

Filter reports based on the operating system your users use.

User Type Filters

Filter reports based on new or returning users to study their behavior separately.

UTM Parameter Filters

Filter reports based on UTM parameters such as UTM source, medium, campaign etc.

Query Parameter Filter

Filter reports based on query parameters.

Geo Filters

Filter reports for specific geographies.

Time Based Filters

Filter reports based on user arrival time or day of the week.

Saved Report Filters

Save your report filter as a segment and reuse it to slice reports faster in the future.

Compare User Segments

Simultaneously visualize and compare two or more user segments in reports for more comprehensive insights.

Conditional Filters

Filter reports deeply by combining multiple segmentation conditions using AND and OR.

Session Recordings in Campaign Reports*

Analyze complete user journeys for test variations and control with session recordings.

Heatmaps in Campaign Reports*

Compare heatmaps Variation vs. Control or Converted vs. Non-converted within the campaign reports.

Advanced Reporting Logic

Use brackets to create logic of filtering reports with multiple conditions.

Report Segmentation

Slice and dice the report using the visitor's unique attributes and pre-defined user segments created in Wingify Data360.

Download Detailed CSV

Download detailed user reports in .csv format with complete segment data, goal completion and custom dimensions.

Reports - Custom Metrics Tracking

Unique User Actions

Track how many unique users trigger a specific event, like page visits, clicks, form submissions, etc.

Repeated User Action

Track the total number of times an event is triggered to count repeated actions by users.

Value of User Actions

Calculate the conversion of the event based on the value of property defined (first, last, min, max value).

First, Last, Minimum, Maximum

First

Aggregate Value of User Actions

Tracks the sum or average of event properties as aggregate metrics — e.g. average order value or revenue.

Average, Sum

Metric Categorization

Automatically categorize your performance goals into structured tracker types like Action, Revenue, and Page views for cleaner reporting.

Custom Table View

Customize your reporting layout by adding, removing, or rearranging data columns to build tailored spreadsheet views.

RevenueIQ Insights

Estimate transaction value and financial impact faster with explicit confidence levels to prioritize high-value deployments.

Opportunities

Surface automated insights dynamically by highlighting high-performing or underperforming visitor segments directly within active report screens.

Campaign Live Audit

Stream live visitor hits and event signals in real-time to debug, verify, and audit active experiment configurations.

Multi Conversion Data Columns

Analyze repeat visitor actions by displaying unique conversions and total event occurrences side-by-side in distinct report columns.

Metric Filters

Filter campaign reporting data instantly based on whether visitors triggered specific conversion goals or tracking metrics.

Event Filters

Browsing Metrics (Bounce, Revisit Rate, Exit Rate)

Track foundational user engagement by tracking session-level behavioral metrics such as bounce, revisit, and exit rates.

DOM Based Metrics (Hover, Blur, Focus, Mouse Down, Element Visible)

Track advanced on-page micro-interactions including mouse hovers, focus changes, element visibility and more.

ROI Dashboard

Quantify business value by measuring and projecting the financial impact of your experimentation program.

Platform & Account Management

Account Members

Add multiple people to the same account but with varying levels of access.

Unlimited

Workspaces

Create additional workspaces for different teams or digital assets.

Domains

User Collaboration

Tag and collaborate with your team on every action, metric, and variation.

Data Management - Data360

Custom Attributes

Create and configure custom user properties or attributes containing information about the visitor.

Custom Events
Creation of New Events Create and configure events based on your specific business needs.	Unlimited	Unlimited	Unlimited
Additition of Events Property to Events Add event-specific properties to define the event.	10 per event	10 per event	10 per event
Computed Event Properties Derive new properties from existing event data to enhance the context of the event.

User Segment Creation

Create audiences using standard and custom attributes already created using Wingify Data360.

Unlimited

Data Retention

Number of days your data gets retained.

Visitor Profiles

Get insights about each visitor who has been part of active Wingify campaigns, including their properties and events.

Unlimited

Audit

Populate all the current events, standard and custom, on your website to check if events are tracked properly.

Internal IP Exclusion

Users who access your website from configured IP addresses will not be tracked in Wingify.

Events Stored Per User

Per MAU quota of events stored or collected per user.

200 events stored per MAU*

100 events stored per MAU*

50 events stored per MAU*

Pages

Classify your web pages into different categories to quickly create, manage and scale experiments specific to them.

Integrations

Seamlessly integrate with third-party tools.

Unpublished Changes

Save campaign edits without pausing running campaigns and publish them once approved.

Pages - CSS Selector & Code

Integrations - Multi Connector Support

Approvals

Send campaign changes for approvals from stakeholders before publishing campaigns.

API Access (rate limit of 60K/month)

Start and pause campaigns programmatically or pull test metrics into other dashboards.

Metric Global Tracking

Asset Hub

Images

Store and reuse images from a centralized library across your campaigns and experiences.

Themes

Create and manage reusable themes to maintain consistent experiences across campaigns.

Code Snippets

Save and reuse custom code snippets to implement changes faster across experiments.

Widgets

Build, store, and reuse widgets to quickly deploy consistent experiences across your website.

Website and Apps

Basic Cookie Consent Handling

Control Wingify behavior based on consent with minimal site changes.

Advanced Cookie Consent Handling

Seamlessly control Wingify behavior based on consent without site changes.

1 visitor 1 test

Ensure each visitor participates in only one test at a time to eliminate experiment overlap and reduce result contamination.

Security & Compliance

Data Storage

Your data is stored securely in the US, EU, or India - with a global CDN across 10+ locations for lightning-fast performance.

USA (NA), Belgium (EU), India (APAC)

2-Factor Authentication (2FA)

Protect your account with two-factor authentication via app or email - enabled at both user and workspace levels.

GDPR, HIPAA, CCPA, ISO 27001:2013, ISO 27001:2019, ISO 27701, ISO 27017, ISO 27018, PCI DSS, SOC - 2 Type II Compliance

Wingify meets global standards like GDPR, HIPAA, ISO, CCPA and PCI DSS - independently audited to keep your data safe and compliant.

Activity Monitoring

Review the usage history, including all activities performed by different account members within the account.

Account Alerts

Set email alerts for account administrators to receive notifications for Wingify account related activities.

Login Restriction

Restrict login into your Wingify app to specific city / region / country / IP address.

Panic Mode

Pause all Wingify scripts in one click across every website in your workspace when you need an immediate stop.

Single Sign On

Enable single sign-on using any SAML 2.0 identity provider to authenticate members from your organization.

Support

Support Availability

The availability of the support team to respond and resolve queries irrespective of timezone.

24 X 7

24 X 5

First Response Time (working days only)

The time it takes for the support team to become available in your timezone for query resolution.

4 hrs

6 hrs

8 hrs

Knowledge Base

Search and browse the online knowledge base for answers and documentation.

Email Support

Reach out to support via registered email to give feedback or raise an issue.

Chat Support

Reach out to support via in-app chat to give feedback or raise an issue.

Phone Support

Get on a call with a Wingify support member to resolve your queries.

Customer Success

Self Paced Training Videos

Watch recorded training videos for every feature as per your schedule.

Dedicated Account Manager

A dedicated manager assigned to your account helps you every step of the way toward success.

1-on-1 Onboarding & Training

End-to-end training programs to leverage your website for better conversions using industry best practices.

Wandz

Accelerate experimentation with AI-powered analysis, workflows, and autonomous optimization.

Core

MCP
AI Analyze

Advanced

Includes Core
AI Workflow
AI Autopilot
Synthetic AB Test

Feature Experimentation

Test and roll out complex features with minimal risk across any tech stack or device.

Enterprise

Includes (everything in Pro and):
Dedicated CSM & 1:1 Training
All Targeting & Reporting Options
Mutually Exclusive Groups
Single Sign On (SSO)
API Access
24x7 Support
First Response Time: 4 hours

Schedule a Demo

Choose Enterprise if you:

Are a large business
Manage multiple websites or complex user journeys
Want strategic guidance and dedicated support
Want detailed reporting for analysis
Want to leverage custom events for experimenting

Pro

Includes (everything in Growth and):
Unlimited Metrics, Feature Flags, Variables, Variations & Environments
Personalisation Rules
Advanced Targeting & Reporting
UserID, Device, OS, Geo, Feature Flag Status and more
Multi Variate Testing & Multi Arm Bandit
Webhooks
Advanced Support
Phone Support, Availability: 24x5, First Response Time: 6 hours

Schedule a Demo

Choose Pro if you:

Are a mid-sized business
Want to run complex experiments on segmented traffic
Import data from your tools into VWO

Growth

Includes
Open Source SDKs in 8+ Languages
Feature Rollouts
Unlimited Feature Variations
Higher Limits of Feature Flags, Variables & Environments
Enhanced Targeting
User ID, Device, OS
Download & Share Report Summary
Enhanced Support
Email & Chat Support, Availability: 24x5, First Response Time: 8 hours
No Data Retention Restriction
Wandz Core

Schedule a Demo

Choose Growth if you:

Are a small business
Want slightly advanced Feature Experimentation
Dont want to worry about retention

Want to explore VWO on your own?

Feature list

Detailed product features per plan

Show Differences Only

Enterprise

Pro

Growth

Feature Flag Configuration

Feature Flags

Use feature flags to enable or disable features. When enabled, features are rolled out according to their rules. When disabled, features are inactive regardless of the rules.

Unlimited

Feature Variables

Declare variables and define default values for each variable within the feature.

Unlimited variables

5 variables

Feature Variable Data Types

Specify the data type for each variable in your features.

String, integer, float, boolean, and JSON

String, integer, float, boolean

Feature Variable Variations

Create multiple variations of feature variables for A/B/n testing, personalization, and rollouts, and update them in real-time without needing code reviews.

A/B/n tests

Feature Variable Dashboard

Get an overview of all feature variables created under each feature.

Environments

Configure multiple environments (like Staging, QA) for each feature to run tests in simulated environments. Ensure your changes are of production-ready quality and release features confidently.

Unlimited

3 environments

Debugger

Test your rules by simulating user scenarios. Ensure each rule triggers the correct outcome before releasing feature optimizations.

Feature Activity Timeline

View the changes made to your feature over its entire duration.

Technical Debt Recommendations

Receive recommendations to remove outdated feature flags and maintain a clean codebase.

Rollouts

Feature Rollout Rules

Set conditions to determine which users will see each feature.

Concurrent Rollout Rules

Manage the number of rollout rules that can be active simultaneously.

Unlimited

Limited (1 rollout rule per flag)

Clone Settings Of Another Rollout Rule

Copy another rollout rule's settings to quickly set up a new rule with similar or slightly modified settings.

Set Rollout Rule Priority

Drag and drop rules to set their order of priority. The system checks the top rule first, moving to the next if there's no match, and continues evaluating rules until a match is found or all rules are evaluated.

Rollout Percentage (Traffic Allocation)

Control the percentage of users who can see this feature.

Impact Analysis Of Feature Rollout

Analyze the impact of a feature when it is turned on versus when it is turned off to understand the overall effect of the feature release on key metrics.

Phased Rollouts & Rollbacks Based On Time

Add multiple conditions to modify rollout percentages or the status of features (ON or OFF) based on time.

Scheduling

Schedule rollout rules to automatically start and stop at specified dates and times, enabling hands-free launches without manual intervention.

Phased Rollouts And Rollbacks Based On Metric

Add multiple conditions to modify rollout percentages or the status (ON or OFF) according to metric conversion percentages.

Kill Switch Based On Metrics

Automatically roll back a feature if metric conversion rates drop below a preset threshold.

Testing

Testing Rules

Set conditions to determine which users get included in a feature test.

Concurrent Tests On The Same Feature

The number of testing rules per feature that can be active simultaneously.

Unlimited

Limited

Clone Settings Of Another Testing Rule

Copy another testing rule's settings to quickly set up a new rule with similar or slightly modified settings.

Set Testing Rule Priority

Set Traffic Allocation

Define the percentage of total traffic to include in the testing rule.

Traffic Split Across Variations

Specify the percentage of traffic to be allocated to each variation within the testing rule.

Testing Objective

Choose from two objectives when creating a campaign: Better — apply campaign changes only if the metric improves. Better or Equivalence — apply campaign changes if the metric improves or remains the same.

Fixed Horizon Tests

Calculate results only after the entire sample size has been collected to get highly accurate results.

Sequential Testing

Enable sequential testing for the stats engine to make in-built adjustments for peeking errors.

Guardrails

Monitor critical KPIs with guardrail metrics. Wingify disables underperforming variations or notifies you when metric (like conversion rates or revenue) drop below guardrail thresholds.

Multivariate Tests

Analytically determine the most effective combination of feature variable values by testing various value combinations within a single experiment.

Multi-Armed Bandit

Expose the better-performing variation to more users to accelerate results.

Auto-Deploy

Auto-deploy winning variations from A/B tests.

Scheduling

Schedule testing rules to automatically start and stop at specified dates and times, enabling time-boxed experiments without manual intervention.

Holdout Groups

Reserve a segment of users from all active features to serve as a global control group, allowing you to measure the cumulative lift of your feature releases and experiments.

Personalization

Personalization Rules

Set conditions to determine which users get included in a personalization experience.

Concurrent Personalizations On The Same Feature

The number of personalization rules per feature that can be active simultaneously.

Unlimited

Not Available

Clone Settings Of Another Personalization Rule

Copy another personalization rule's settings to quickly set up a new rule with similar or slightly modified settings.

Set Personalization Rule Priority

Set Traffic Allocation

Define the percentage of total traffic to include in the testing rule.

Scheduling

Schedule personalization rules to automatically start and stop at specified dates and times, enabling time-based personalized experiences without manual intervention.

Audience Selection Options For Rules

UserID Specific

Ensure specific users always receive a particular variation based on their userID.

Device Type

Target users based on device type, with options like mobile, desktop, tablet, etc.

Operating System

Target users based on their desktop OS, such as macOS, Windows, Linux etc.

Browser*

Target users based on the browsers they use.

Geo*

Target users from specific geographies to include them in feature rollouts, feature experiments, or deliver a personalized experience for them.

App Version

Target users based on their mobile application version to ensure features reach users on specific app builds.

Browser Version

Target users based on the specific version of their web browser.

OS Version

Target users based on the specific version of their operating system.

Device Model

Target users based on their specific device model (e.g. iPhone 15, Samsung Galaxy S24).

Locale

Target users based on their locale (language and region settings) to deliver language- or region-specific experiences.

Manufacturer

Target users based on their device manufacturer (e.g. Apple, Samsung, Google).

User Agent

Segment users based on information provided by the User Agent.

Feature Flag Status

Target users based on the status of another feature being on or off.

Custom Variable

Target users based on specified custom variables and conditions.

Custom Segments

Create audience segments by defining specific criteria to include particular user groups.

Saved User Segments

Reuse previously created user segments in rules without recreating them.

Conditional Targeting

Build advanced user segments by combining multiple targeting conditions with logical operators AND and OR.

IP Address

Target users based on IP addresses.

Attributes List Targeting

Precisely target audience by matching a list of values with a set of attribute values uploaded as a list.

Unlimited

Limited

Advanced Targeting Logic

Use brackets to combine multiple conditions in targeting logic, e.g. '[Users in the United States OR India] AND [New users OR Android devices]'.

*Note: Few targeting features may require additional setup conditions. Please email support@Wingify.com for setup help.

Reports And Filters

Reporting Dashboard

View the results of your tests, rollouts, and personalization rules on our Bayesian-powered dashboard.

Event Batching

Event batching allows the Wingify SDK to queue and send multiple events in a single request, optimizing network bandwidth and metrics tracking.

Metrics

Configure and track metrics you aim to optimize through feature optimizations.

Metric Comparison

Simultaneously compare multiple metrics within a single report for more comprehensive analysis.

Download Summary CSV

Download a summary report with high-level insights into your optimization efforts.

Share Report

Share reports with other Wingify users or external stakeholders without Wingify access.

Report Filters

Filter your data to gain deeper insights into different user segments.

Device Filter

Filter reports based on the devices used by your users.

Operating System Filter

Filter reports based on your users' operating systems.

Browser Filter

Filter reports by the browsers your users use.

User Agent Filter

Filter reports by the user agents of your visitors.

Geo Filter

Filter reports for specific geographic locations.

UserID Filter

Segment reports based on unique visitor IDs.

Saved Report Filters

Save frequently used filter combinations for easy future access.

Compare User Segments

Compare and visualize multiple user segments simultaneously for deeper insights.

Conditional Filters

Combine multiple conditions using AND/OR to refine your report filters.

Funnel Tracking

Connect multi-step user journeys to experiments for comprehensive, end-to-end funnel tracking.

Advanced Reporting Logic

Use brackets to create complex filtering logic with multiple conditions (e.g., [Users in the U.S. OR India] AND [New users OR Android devices]).

Download Detailed CSV

Download detailed user reports in CSV format, including segment data, metric conversions, and custom dimensions.

Session Recordings in Campaign Reports

Watch session recordings of users participating in your campaigns directly within campaign reports to understand how users interact with different feature variations. Requires Wingify Insights.

Heatmaps in Campaign Reports

View heatmaps for users in your campaigns within campaign reports to visualize click and scroll patterns across different feature variations. Requires Wingify Insights.

ROI Dashboard

Quantify business value by measuring and projecting the financial impact of your experimentation program.

Custom Metrics Tracking

Value Of User Actions

Calculate conversions based on specific event property values. Track the first, last, minimum, or maximum value of these properties.

First, Last, Minimum, Maximum Value

First value

Repeated User Action

Track how often an event is triggered to capture repeated actions like form submissions.

Aggregate Value Of User Actions

Track the sum or average of event properties as aggregate metrics, such as average order value or total revenue.

Average, Sum

Metric Attribution Window

Attribute conversions within a defined time span using either a fixed time window or session boundaries.

SDKs (Getting Started)

Open Source SDKs In 10+ Languages

Easily integrate our SDKs into your applications to run feature optimizations. Wingify supports front-end, back-end, mobile, and OTT SDKs.

Node

https://github.com/wingify/Wingify-fme-node-sdk

JavaScript

https://github.com/wingify/Wingify-fme-node-sdk

React

https://github.com/wingify/Wingify-fme-react-sdk

Java

https://github.com/wingify/Wingify-fme-java-sdk

PHP

https://github.com/wingify/Wingify-fme-php-sdk

Python

https://github.com/wingify/Wingify-fme-python-sdk

.Net

https://github.com/wingify/Wingify-fme-dotnet-sdk

https://github.com/wingify/Wingify-fme-go-sdk

Ruby

https://github.com/wingify/Wingify-fme-ruby-sdk

Android

https://github.com/wingify/Wingify-fme-android-sdk

iOS

https://github.com/wingify/Wingify-fme-ios-sdk

React Native

https://github.com/wingify/Wingify-fme-react-native-sdk

Flutter

https://github.com/wingify/Wingify-fme-flutter-sdk

Developer Tools

MCP Server

Manage and clean up feature flags right inside your IDE or AI coding assistant.

VS Code Extension

View, search, and toggle feature flags without leaving VS Code.

Platform & Account Management

Account Members

Add multiple people to the same account but with varying levels of access.

Unlimited

Workspaces

Create additional workspaces for different teams or digital assets. Very handy for large enterprises. Not applicable to agencies.

Domains

Bot-Exclusion By User Agent

Ensure accurate reports by automatically excluding bot user agents from your campaigns.

User Collaboration

Tag, comment and collaborate with your team on every action, metric, and variation. Keep your campaigns running seamlessly.

Data Management - Data360

Custom Attributes

Create and configure custom user properties or attributes containing information about the visitor.

Custom Events
Creation of New Events Create and configure events based on your specific business needs.	Unlimited	Unlimited	Unlimited
Additition of Events Property to Events Add event-specific properties to define the event.	10 per event	10 per event	10 per event
Computed Event Properties Derive new properties from existing event data to enhance the context of the event.

User Segment Creation

Create audiences using standard and custom attributes already created using Wingify Data360.

Unlimited

Data Retention

Number of days your data gets retained.

Visitor Profiles

Get insights about each visitor who has been part of active Wingify campaigns, including their properties and events.

Unlimited

Audit

Populate all the current events, standard and custom, on your website to check if events are tracked properly.

Internal IP Exclusion

Users who access your website or application from these IP addresses will not be tracked in Wingify.

Events Stored Per User

Per MAU quota of events stored or collected per user.

200 events stored per MAU*

100 events stored per MAU*

50 events stored per MAU*

Webhooks

Ensure your tests always run with the latest Wingify setting files by enabling webhooks for campaigns.

Integrations

Easily integrate with third-party tools for streamlined campaign setups and in-depth analysis.

Unpublished Changes

Save campaign edits without pausing running campaigns and publish them once approved.

Open Access

Allow users with restricted role access to create and disable feature flag rules in specific environments, without requiring Publish permissions or access to production.

Approvals

Send campaign changes for approvals from stakeholders before publishing campaigns.

API Access (rate limit of 60000/month)

Start and pause tests programmatically or pull test metrics into other dashboards.

Mutually Exclusive Groups With Priorities And Weights

Ensure users are not exposed to multiple active tests simultaneously, eliminating bias, result contamination, and conflicting experiences. Set priorities and weights to control the rule execution order within mutually exclusive groups.

Upto 10 user groups

Metric Global Tracking

Define metrics once at the account level and reuse them across all campaigns, ensuring consistent measurement without recreating metrics per campaign.

Security & Compliance

Data Storage

All Wingify data is stored in one of the three data centers, as configured for the accounts.

USA (NA), Belgium (EU), India (APAC)

2-Factor Authentication (2FA)

2FA provides an extra layer that protects your data from cybercrime & fraud. Wingify offers both account and individual level 2FA.

GDPR, HIPAA, CCPA, ISO 27001:2013, ISO 27001:2019, PCI DSS Compliant

Wingify meets global standards like GDPR, HIPAA, ISO, CCPA and PCI DSS - independently audited to keep your data safe and compliant.

Activity Monitoring

Review the usage history, including all activities performed by different account members within the account.

Account Alerts

Set email alerts for account administrators to receive notifications for your Wingify account-related activities.

Login Restriction

Restrict login access by city, region, country, or specific IP addresses.

Single Sign On

Enable SSO using any SAML 2.0 identity provider for user authentication within your organization.

Support

Support Availability

The time when the support team members are available to resolve your queries.

24 X 7

24 X 5

First Response Time (working days only)

Time taken by a support team member to acknowledge the request and respond with the solution or follow-up queries.

4 hrs

6 hrs

8 hrs

Knowledge Base

Search our online knowledge base for documentation and answers to your queries.

Developer Documentation

Developer documentation helps developers understand how they can use different APIs in the SDK for their experiments.

Email Support

Reach out to support via registered email to give feedback or raise an issue.

Chat Support

Reach out to support via in-app chat to give feedback or raise an issue.

Phone Support

Get on a call with a Wingify support team member to resolve your queries.

Customer Success

Self Paced Training Videos

Watch our recorded training videos for every feature as per your schedule.

Dedicated Account Manager

A dedicated manager assigned to your account will guide you every step of the way toward success.

1-on-1 Onboarding & Training

Use our end-to-end training programs to optimize your tech stack for better conversions using industry best practices.

Wandz

Accelerate experimentation with AI-powered analysis, workflows, and autonomous optimization.

Core

MCP
AI Analyze

Advanced

Includes Core
AI Workflow
AI Autopilot
Synthetic AB Test

Insights

Understand user behavior and uncover what’s stopping them from converting or engaging

Enterprise

Includes (everything in Pro and):
Dedicated CSM & 1:1 Training
All Reporting Options
Single Sign On (SSO)
API Access
24x7 Support
First Response Time: 4 hours
3 Months Data Retention

Schedule a Demo

Choose Enterprise if you:

Are a large business
Want strategic guidance and dedicated support
Want detailed reporting for analysis
Dont want to worry about retention

Pro

Includes (everything in Growth and):
Scrollmap & Zonalmap
Advanced Reporting
Device, Traffic Source, New vs Return, OS, Geo, UTM and more
Download & Share Reports
Advanced Support
Phone Support, Availability: 24x5, First Response Time: 6 hours
Pull Data via Integrations
2 Months Data Retention

Schedule a Demo

Choose Pro if you:

Are a mid-sized business
Want to download data for offline reporting
Import data from your tools into VWO

Growth

Includes
Heatmap
Session Recordings
Form Analytics
Enhanced Reporting
Device, Traffic Source, New vs Return, OS
Share Reports
Enhanced Support
Email & Chat Support, Availability: 24x5, First Response Time: 8 hours
1 Month Data Retention
Wandz Core

Schedule a Demo

Choose Growth if you:

Are a small business
Want to share report with team members
Want AI to assist you with analysis

Want to explore VWO on your own?

Feature list

Detailed product features per plan

Show Differences Only

Enterprise

Pro

Growth

Metric Reports

No. of Active Metric Reports

The number of metrics that you can configure and track as reports in your Wingify account.

Track Standard Events

Track page visits, clicks, form submits & purchases on your website.

Share Report

Share the metric conversion report with other Wingify account users or even with people without Wingify access.

Track Custom Events

Set up custom triggers on your website to track your events in Wingify. For ex - video played, session time > 30 secs, etc.

A/B Test Variation Filters

Filter reports based on users who were part of a test campaign or saw a particular test variation.

Metric Reporting Filters

Filter your reports based on metric URL, revenue, etc.

Conversion Heatmaps & Recordings

Check heatmaps and recordings of users who converted or didn't convert the metric.

Funnels

No. of Active Funnels

The number of funnels that are active and tracking data within your account.

20+20

Funnel Reporting

Check funnel performance over a period of time to see how users move through the stages of funnels and when they drop-off.

Share Report

Share the metric conversion report with other Wingify account users or even with people without Wingify access.

Funnel Drop-off Filters

Filter reports based on users who dropped off from a funnel.

A/B Test Variation Filters

Filter reports based on users who were part of a test campaign or saw a particular test variation.

Funnel Reporting Filters

Filter funnel reports to view data for specific days of the week, hours of the day, funnel revenue value etc.

Drop Off Heatmaps & Recordings

Check heatmaps and recordings of users who drop off from the funnel at any stage.

Funnels for Mobile Native

Heatmaps

No. of Heatmaps

Visualize users clicks with a colored overlay on top of your website page to identify hotspots of engagement.

Unlimited

Clickmap

Track clicks on specific elements and compare them to total clicks on a page or area.

Observations with Heatmap Screenshot

Note observations with automatically attached heatmap screenshots to enable easy collaboration.

Multi-Device Web Heatmaps

View heatmaps for desktop, tablet, or mobile websites.

Share

Share heatmaps with observations to collaborate with other Wingify account users or even with people without Wingify access.

A/B Test Variation Heatmap*

View heatmap of a particular A/B test variation.

Download

Download heatmaps for offline sharing and viewing.

Heatmap Views

Create a heatmap view and quickly access heatmap data for specific pages and user segments without repeating the heatmap configuration.

Schedule Heatmap Views

Schedule data collection for heatmap views.

Click Filters

Visualize heatmaps filtered by first clicks, allowing you to zoom in on visitors' initial actions.

Funnel Drop-off Filters

Filter reports based on users who dropped off from a funnel.

Browsable Heatmap

View heatmaps of different pages, interactive elements (such as popups, modals, and menus), and pages behind logins as you navigate your website.

Scrollmap

Visualize how deep a user scrolls through your page to understand scroll depths.

Frictionmap

Visualize user struggles on your webpage, such as dead clicks, rage clicks, and errors, revealing areas where users click out of frustration or confusion.

Zonalmap

Visualize your page in distinct zones to see which zones drive conversions.

Hovermap

Visualize user attention on your webpage, capturing areas where visitors intentionally pause their cursor, revealing exactly how attention is distributed across all page elements.

Click Area

Just click, drag and select multiple areas on the page to directly compare their engagement.

Element List

Displays a list of both visible and hidden elements with their types and show clicks on each from highest to lowest.

Historical Heatmaps

Analyze and compare interaction patterns across past and current page versions.

Mobile Native Tap Heatmaps

Visualize users taps on your mobile app screen to identify hotspots of user engagement.

Mobile Native First & Last Tap Hetamaps

Visualize app screen areas where users are tapping as soon as they land on the screen & before leaving.

Mobile Native Rage and Dead Clicks Hetamaps

Visualize app screen areas where users tap with frustration & where the users anticipate a link but there is none.

Recordings

No. of Recordings

Number of recordings you can have for your Monthly Active Users (MAU).

Unlimited

Page / Session / User Recordings

Watch recordings of a page, a session or all sessions of a user consisting of multiple pages.

Multi-Device Web Recordings

View recordings of all user sessions on desktop, tablet, or mobile.

Observations with Recording Moment Link

Note observations with automatically tagged moment in recordings to enable easy collaboration.

Anonymize or Whitelist Elements

Customize what is shown or hidden in recordings, and anonymize key presses by default.

Saved Recordings

The number of recordings you can store in Wingify for later viewing.

1000 +1000

250

100

Asset Snapshotting

Save snapshot of externally loaded style files to prevent breaking of session recordings due to changes in CSS.

Share

Share recordings with observations to collaborate with other Wingify account users or even with people without Wingify access.

Download

Download recordings for offline sharing and viewing.

Advanced Filters

Segmented Recordings

Forms

No. of Active Form Reports

No. of active forms you can simultaneously track at a given time.

Conversion Report

Track user drop-offs at different stages of form submission, from landing to interaction to submission.

Dropped Field Report

Percentage of users who dropped off on a field without submitting the form.

Share Report

Share the metric conversion report with other Wingify account users or even with people without Wingify access.

Total Time Report

Understand how long users stay on each field of a form.

A/B Test Variation Filters

Filter reports based on users who were part of a test campaign or saw a particular test variation.

Interaction Time Report

Understand how long users spend on a specific field while actively interacting with it.

Hesitation Time Report

Understand how long users spend on a specific field without actively interacting with it.

Refilled Field Report

Percentage of users who refilled a field on the form.

Ignored Field Report

Percentage of users who did not interact with a form field and submitted the form.

Schedule Form Tracking

Track form during a specific period.

Targeting

URL Targeting

Target users based on the URLs they land on.

Device Targeting

Target users based on devices they use such as mobile, desktops or tablets.

Traffic Source Targeting

Target users based on the traffic source (e.g. direct, paid, non-paid, email).

User Type Targeting

Target new or returning users differently to study their behavior and personalize their experiences.

Operating System Targeting

Target users who are using a particular operating system such as Windows, Linux, etc.

Browser Targeting

Target users based on their browser.

Screen Resolution Targeting

Target users based on their screen resolution.

User Agent Values Targeting

Target users based on user-agent values.

Geo Targeting

Target users from specific geographies.

Cookie Based Targeting

Target users based on cookie values. It can be customized based on varying business needs.

Javascript Variable Targeting

Target user groups based on custom events that occur on your website using Javascript variables.

GTM Data Layer Variable Targeting

Target users based on the GTM Data Layer variable values available on the page.

Query Parameter Targeting

Target users based on using query parameters.

UTM Parameter Targeting

Target users based on using UTM parameters such as UTM source, medium, campaign etc.

Time Based Targeting

Target users based on their arrival time and day of the week.

Saved User Segments

Access previously created user segments for efficient reuse in campaigns without the need for repeated creation.

Conditional Targeting

Create advanced user segments by combining multiple targeting conditions using AND and OR.

Advanced Targeting Conditions

Attributes List Targeting

Precisely target audience by matching a list of values with cookies, JavaScript variables, or any other identifier.

Advanced Targeting Logic

Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device].

Behavioral Targeting

Target based on events, user behavior, and actions taken by the user on your website.

Weather & Temperature

IP Based Targeting

Target users based on IP address(s).

Custom Event Targeting

Target user groups based on custom events representing user activity on your website. These events can be configured using Wingify Data360.

Mobile Native App Version

Target users having a particular app version.

Mobile Native Network Speed

Collect data for users who have a certain internet connection like 3G, 4G etc.

Mobile Native Battery Percentage Targeting

Target users who have battery percentage above a certain threshold.

Mobile Native Custom Attribute Targeting

Target user groups based on custom user properties or attributes that carry information about the visitor.

Reporting

Device Filters

Filter reports based on what device your users use.

Traffic Source Filters

Filter reports based on where your users came from (e.g. direct, paid, non-paid, email).

Operating System Filters

Filter reports based on what operating system your users use.

User Type Filters

Filter reports based on new or returning users differently to study their behavior separately and personalize their experiences.

UTM Parameter Filters

Filter reports based on using UTM parameters such as UTM source, medium, campaign, etc.

Query Parameter Filter

Filter reports based on query parameters.

Geo Filters

Filter reports for specific geographies.

Time-based Filters

Filter reports based on user arrival time or day of the week.

Saved Report Filters

Save your report filter as a segment and you can reuse this to slice reports faster in future.

Conditional Filters

Filter reports deeply by combining multiple segmentation conditions using AND and OR.

Insights Dashboard

With neatly organized widgets, the dashboard proactively surfaces visitor experience across various pages and segments with quick links to take action.

Session Recordings in Campaign Reports*

Analyze complete user journeys for test variations and control with session recordings.

Heatmaps in Campaign Reports*

Compare heatmaps Variation vs. Control or Converted vs. Non-converted within the campaign reports.

Friction Signal based Filters

user unique ID Filters

Filter recordings of a specific user with his/her UUID generated by Wingify.

User Language Filters

Filter recordings of users who speak a particular language.

Screen Resolution Filters

Filter recordings of devices with a particular screen resolution. (e.g 1920*1080)

Advanced Reporting Logic

Use brackets to create logic of filtering reports with multiple conditions. For example - [Users in USA OR Users in India] AND [New users OR iOS Device].

Report Segmentation

Slice and dice the report using the visitor's unique attributes and pre-defined user segments created in Wingify Data360 to analyze campaign performance. This is applicable if you have configured attributes and segments in Wingify Data360.

Page Performance based Filters

Error Based FIlters

Mobile Native App Version Filters

Filter recordings of specific app version you released.

Session Duration Filters

Filter recordings of users who have spent a given amount of time in session.

Page / Screen Count Filters

Filter recordings of users who have visited specific number of app screens.

Page / Screen Viewed Filters

Understand users who have viewed a particular app screen.

Mobile Native App Crashed Filters

Understand the complete steps users' follow before they face app crashes.

Mobile Native App Not Responding Filters

Understand the complete steps users' follow before the app becomes unresponsive.

Mobile Native Network Change Filters

Understand the instances when users go offline or come back online while using your app.

Mobile Native Orientation Change Filters

Understand the instances when users change their orientation.

Mobile Native Funnel Analysis

Mobile Native Friction and Crash Dashboard

Quickly identify user experience issues in your app and delve deeper with one click.

Platform And Account Management

Account Members

Add multiple people to the same account but with varying levels of access.

Unlimited

Workspaces

Create additional workspaces for different teams or digital assets. Very handy for large enterprises. Not applicable to agencies.

Domains

Register and run experiments on multiple domains within your Wingify account. Ideal for businesses managing more than one website.

User Collaboration

Tag and collaborate with your team on every action, metric, and variation. Keep your campaigns running seamlessly.

Flexible Data Sampling (Web)

Control visitor tracking across segments and pages, ensuring you capture only the most relevant data.

Visitor Tracking Storage Location

Choose where tracking information from visitor sessions is stored in their browser.

Visitor identifier

Bring your own visitor IDs into Wingify to unify user identification across your ecosystem.

Data Management - Data360

Custom Attributes

Create and configure custom user properties or attributes containing information about the visitor.

Custom Events
Creation of New Events Create and configure events based on your specific business needs.	Unlimited	Unlimited	Unlimited
Additition of Events Property to Events Add event-specific properties to define the event.	10 per event	10 per event	10 per event
Computed Event Properties Derive new properties from existing event data to enhance the context of the event.

DOM based Metrics (Hover, Blur, Focus, Mouse Down, Element Visible)

Track advanced on-page micro-interactions including mouse hovers, focus changes, element visibility and more.

User Segment Creation

Create audiences using standard and custom attributes already created using Wingify Data360.

Unlimited

Visitor Profiles

Get insights about each visitor who has been part of active Wingify campaigns, including their properties.

Unlimited

Audit

Populate all the current events, standard and custom, on your website to check if events are tracked properly.

Internal IP Exclusion

Users who access your website from these IP addresses will not be tracked in Wingify.

Events Stored Per User

Per MAU quota of events stored or collected per user.

200 events stored per MAU*

100 events stored per MAU*

50 events stored per MAU*

Data Retention

The time until which your data is stored with Wingify servers.

3 months

2 months

1 month

Integrations

Seamlessly integrate with third-party tools.

Integrations - Multi Connector Support

API Access (rate limit of 60K/month)

Manage your Wingify account operations with automation.

Website & Apps

Basic Cookie Consent Handling

Control Wingify behavior based on consent with minimal site changes.

Advanced Cookie Consent Handling

Seamlessly control Wingify behavior based on consent without site changes.

Security & Compliance

Data Storage

All Wingify data is stored in one of the three data centers, as configured for the accounts.

USA (NA), Belgium (EU), India (APAC)

2-Factor Authentication (2FA)

2FA provides an extra layer that protects your data from cybercrime & fraud. Wingify offers both account and individual level 2FA.

GDPR, HIPAA, CCPA, ISO 27001:2013, ISO 27001:2019, ISO 27701, ISO 27017, ISO 27018, PCI DSS, SOC - 2 Type II Compliance

Wingify meets global standards like GDPR, HIPAA, ISO, CCPA and PCI DSS - independently audited to keep your data safe and compliant.

Activity Monitoring

Review the usage history, including all activities performed by different account members within the account.

Account Alerts

Set email alerts for account administrators to receive notifications for your Wingify account related activities.

Login Restriction

Restrict login to specific city/region/country/IP address.

Panic Mode

Pause all Wingify scripts in one click across every website in your workspace when you need an immediate stop.

Single Sign On

Enable single sign-on using any SAML 2.0 identity provider to authenticate members from your organization.

Support

Support Availability

The availability of our support team to respond and resolve your queries irrespective of the timezone.

24 X 7

24 X 5

First Response Time (working days only)

The time it takes for our support team members to become available in your timezone for query resolution.

4 hrs

6 hrs

8 hrs

Knowledge Base

Search and browse our online knowledge base for answers and documentation.

Email Support

Reach out to support via registered email to give feedback or raise an issue.

Chat Support

Reach out to support via in-app chat to give feedback or raise an issue.

Phone Support

Get on a call with a Wingify support member to resolve your queries.

Customer Success

Self Paced Training Videos

Watch our recorded training videos for every feature as per your schedule.

Dedicated Account Manager

A dedicated manager assigned to your account helps you every step of the way toward success.

1-on-1 Onboarding & Training

Avail our end-to-end training programs to leverage your website for better conversions using industry best practices.

Wandz

Accelerate experimentation with AI-powered analysis, workflows, and autonomous optimization.

Core

MCP
AI Analyze

Advanced

Includes Core
AI Workflow
AI Autopilot
Synthetic AB Test

Personalize

Deliver tailored experiences to every user across any device or platform.

Enterprise

Includes (everything in Pro and):
Dedicated CSM & 1:1 Training
All Targeting & Reporting Options
Mutually Exclusive Groups
Single Sign On (SSO)
API Access
24x7 Support
First Response Time: 4 hours

Schedule a Demo

Choose Enterprise if you:

Are a large business
Want to personalize multiple websites
Want strategic guidance and dedicated support
Want detailed reporting for analysis
Want to leverage custom events for targeting

Pro

Includes (everything in Growth and):
Cross-Domain Campaigns
Campaign Scheduling
Experience Prioritisation
Advanced Targeting & Reporting
URL, Device, Traffic Source, Query, UTM, New vs Return, OS, Geo, UTM and more
Pull Data via Integrations
Advanced Support
Phone Support, Availability: 24x5, First Response Time: 6 hours

Schedule a Demo

Choose Pro if you:

Are a mid-sized business
Want to run complex campaign on segmented traffic
Import data from your tools into VWO

Growth

Includes
Visual & Code Editor
Unlimited Campaigns, Experiences & Metrics
Experience Prioritisation
Enhanced Targeting
URL, Device, Traffic Source, Query, UTM, New vs Return, OS
Download & Share Report Summary
Enhanced Support
Email & Chat Support, Availability: 24x5, First Response Time: 8 hours
No Data Retention Restriction
Wandz Core

Schedule a Demo

Choose Growth if you:

Are a small business
Want to run slightly advanced personalization campaigns
Dont want to worry about retention

Want to explore VWO on your own?

Feature list

Detailed product features per plan

Show Differences Only

Enterprise

Pro

Growth

Editor

No. of Concurrent Campaigns

Create personalized experiences for rule-based audience segments.

Unlimited

No. of Targets per Campaign

Total number of targets you can create for a personalization campaign.

Unlimited

Experiences per Target

Add multiple personalized experiences under each target group in a campaign.

Unlimited

Visual Editor

Utilize the powerful WYSIWYG point-and-click visual editor to create and edit variations with ease, eliminating the dependency on IT.

Code Editor

Make advanced modifications to any aspect of your website using HTML, JavaScript, CSS, and jQuery.

Custom Code Blocks

Incorporate your modifications into code blocks and configure the code block triggers to precisely control when your changes execute.

AI-Based Text Recommendations

Generate alternate text recommendations for the existing copy on your website.

Add / Edit Elements

Add new or edit UI elements to your webpage.

Preview Campaign

Conduct a quality review of the created campaigns by previewing them to verify that all modifications have been applied to the website before going live.

Personalized Text

Personalize text on your webpage with customer-specific, demographic or any other available information.

JavaScript Execution Timing

Embedded Source Loading

QA Assistant

Multi-Device Campaigns

Tailor modifications to specific devices or apply them consistently across all devices.

Add Campaign JS

Run a custom code for the entire campaign regardless of which variation the visitors see.

Multi-Page Campaigns

Easily apply the same experience to multiple pages with a single click, eliminating the need for manual duplication of changes across pages.

Sitewide JS

Add custom code that gets executed before any campaign code executes across your site.

Redirection Variation

Redirect visitors to alternate URLs as variations and test completely different page experiences with ease.

Social Proof & Urgency Messaging

Build variations with social proof nudges driven by event-based variables.

Add-On available

Editor Library

Elements Library

Library of customizable pre-designed UI elements like list item, content block, buttons, etc.

Widgets Library (Standard)

Use prebuilt Wingify Widgets that can be modified directly within the Wingify Visual Editor.

Save Modifications to Library

Save and reuse modifications made to web elements to easily apply the same changes to similar elements without having to recreate them.

Save Elements to Library

Use the click-and-save feature to store UI elements, such as text blocks, buttons, banners, and pop-ups, in the library for future reuse.

Widgets Library (Custom)

Build custom widgets using HTML, CSS and JS; save existing elements for reuse across pages and store widget settings as presets.

Widget Triggers

Control when a widget appears, how often it appears, or does not appear when dismissed.

Campaign Settings

Goals / Metrics

Configure and track goals in your Wingify account.

Unlimited

Traffic Allocation

Allocate the traffic on which you want to run the campaign and distribute the allocated traffic among the various variations created for the campaign.

Alerts

Set email alerts for account administrators to receive notifications for your Wingify campaign related activities.

Target Prioritization

Prioritize target as a tiebreaker for visitors who qualify for multiple targets.

Advanced Split URL Redirection Config

Multi-Browser QA

Preview your campaigns across multiple browsers and validate them before launching the campaign.

Cross Domain Testing

Scheduling

Schedule campaigns at specific time/date or create recurring schedule to run campaigns.

Multi-Armed Bandit for Targets

Continuously optimize experience delivery for each target by favoring higher-performing variants in real time.

Visitor Tracking Storage Location

Choose where tracking information from visitor sessions is stored in their browser.

Enable Lazy Loading

Defer campaign loading until it's needed to minimize page impact and improve website performance.

Campaign Frequency

Funnel Tracking

Connect multi-step user journeys to experiments for comprehensive, end-to-end funnel tracking.

Priority Rule

Define the order in which campaigns run to prevent conflicts and ensure the right experiences are delivered.

Visitor Identifier

Bring your own visitor IDs into Wingify to unify user identification across your ecosystem.

Metric Attribution Window

Attribute conversions within a defined time span using either a fixed time window or session boundaries.

Self Hosting

Host Wingify library and campaign setting files on your servers, easing your dependency on Wingify servers.

Holdback Control Group*

Set aside a portion of traffic to measure true uplift from personalization.

Mutually Exclusive Groups

Ensure that a user doesn't participate in two or more running campaigns to eliminate result noise, bias, and campaign inter-play.

Upto 10 user groups

Version History

View the changes that you've made to your campaign over its lifetime.

Unlimited

Last 3

*Holdback control group is available only with the Enterprise plan of Wingify Testing, in addition to your Wingify Personalization subscription.

Variation Targeting

Traffic Source Targeting

Target users based on the traffic source (e.g., direct, non-paid, email) that directed them to the campaign page.

Basic Device Targeting

Target users based on the device they use. Basic options like mobile, desktop, tablet available.

User Type Targeting

Target returning users, accessing your website from the same browser subsequently, and new users, accessing your website for the first time.

Basic Operating System Targeting

Target users based on their desktop OS. Basic options like macOS, Windows and Linux available.

Query Parameter Targeting

Target users based on query parameters.

UTM Parameter Targeting

Target users based on using UTM parameters such as UTM source, medium, campaign etc.

Advanced Device Targeting

Target users based on the device they use. Advanced options like mobile, desktop, tablet, ipad, ipod, iphone, android, google tv etc. available.

Advanced Operating System Targeting

Target users based on their desktop OS. Advanced options like macOS, Windows, Linux, Unix, Windows 8 etc. available.

Advanced URL Based Targeting

Target visitors only when they first visit a specific URL in multi-page campaigns or you wish to target visitors who arrive on your test page via specific referral.

Browser Targeting

Target users based on their browser.

Screen Resolution Targeting

Target users based on their screen resolution.

User Agent Values Targeting

Target users based on user-agent values.

Geo Targeting

Target users from specific geographies or personalize website content for users from specific locations.

Cookie Based Targeting

Target users based on cookie values. It can be customized based on varying business needs.

Javascript Variable Targeting

Target user groups based on custom events that occur on your website using Javascript variables.

User Intent Targeting

Target users based on their intent of visiting your website using search keywords or referral URLs.

Time Based Targeting

Target users on your campaign page based on their arrival time and day of the week.

Saved User Segments

Access previously created user segments for efficient reuse in campaigns without the need for repeated creation.

Conditional Targeting

Create advanced user segments by combining multiple targeting conditions using AND and OR.

Advanced Targeting Conditions

Weather & Temperature

Advanced Targeting Logic

Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR IOS Device].

Behavioral Targeting

Target based on events, user behavior, and actions taken by the user on your website.

IP Based Targeting

Target users based on IP address.

Custom Attribute Targeting

Target user groups based on custom user properties or attributes that carry information about the visitor. These attributes can be configured using Wingify Data360.

Custom Event Targeting

Target user groups based on custom events representing user activity on your website. These events can be configured using Wingify Data360.

Attributes List Targeting

Precisely target audience by matching a list of values with cookies, JavaScript variables, or any other identifier.

Targeting

URL Targeting

Target users based on the URLs they land on.

Experience Level Targeting

Target different experiences to different visitor segments as part of the same campaign.

Traffic Source Targeting

Target users based on the traffic source (e.g., direct, non-paid, email) that directed them to the campaign page.

Basic Device Targeting

Target users based on the device they use. Basic options like mobile, desktop, tablet available.

Query Parameter Targeting

Target users based on query parameters.

UTM Parameter Targeting

Target users based on using UTM parameters such as UTM source, medium, campaign etc.

User Type Targeting

Target returning users, accessing your website from the same browser subsequently, and new users, accessing your website for the first time.

Basic Operating System Targeting

Target users based on their desktop OS. Basic options like macOS, Windows and Linux available.

Advanced Device Targeting

Target users based on the device they use. Advanced options like mobile, desktop, tablet, ipad, ipod, iphone, android, google tv etc. available.

Advanced Operating System Targeting

Target users based on their desktop OS. Advanced options like macOS, Windows, Linux, Unix, Windows 8 etc. available.

Advanced URL Based Targeting

Target visitors only when they first visit a specific URL in multi-page campaigns or you wish to target visitors who arrive on your test page via specific referral URLs.

Browser Targeting

Target users based on their browser.

Screen Resolution Targeting

Target users based on their screen resolution.

User Agent Values Targeting

Target users based on user-agent values.

Geo Targeting

Target users from specific geographies or personalize website content for users from specific locations.

Cookie Based Targeting

Target users based on cookie values. It can be customized based on varying business needs.

Javascript Variable Targeting

Target user groups based on custom events that occur on your website using Javascript variables.

GTM Data Layer Variable Targeting

User Intent Targeting

Target users based on their intent of visiting your website using search keywords or referral URLs.

Time Based Targeting

Target users on your campaign page based on their arrival time and day of the week.

Saved User Segments

Access previously created user segments for efficient reuse in campaigns without the need for repeated creation.

Conditional Targeting

Create advanced user segments by combining multiple targeting conditions using AND and OR.

Advanced Targeting Conditions

Weather & Temperature

Advanced Targeting Logic

Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR IOS Device].

Behavioral Targeting

Target based on events, user behavior, and actions taken by the user on your website.

IP Based Targeting

Target users based on IP address.

Custom Attribute Targeting

Target user groups based on custom user properties or attributes that carry information about the visitor. These attributes can be configured using Wingify Data360.

Custom Event Targeting

Target user groups based on custom events representing user activity on your website. These events can be configured using Wingify Data360.

Attributes List Targeting

Precisely target audience by matching a list of values with cookies, JavaScript variables, or any other identifier.

Triggers

Basic Page Viewed Trigger

Trigger a campaign when a visitor has viewed at least 1 page in a session.

Basic Time Spent Trigger

Trigger a campaign after a visitor has spent more than 10 seconds on the page or 60 seconds in a session.

Basic Page Scroll Trigger

Trigger a campaign after a visitor has scrolled more than 50% of the page.

Basic Exit Intent Trigger

Trigger a campaign when a visitor is trying to close the page.

Advance Page Viewed Trigger

Trigger a campaign immediately or after a visitor has viewed a certain number of pages.

Advance Time Spent Trigger

Trigger a campaign immediately or after a visitor has spent a certain amount of time on a page or a session.

Advance Page Scroll Trigger

Trigger a campaign immediately or after a visitor has scrolled a certain percentage of the page.

Advance Exit Intent Trigger

Trigger a campaign immediately or after a visitor is trying to close the page.

Conditional Triggers

Create advanced triggers by combining multiple trigger conditions using AND and OR.

Saved Triggers

Access previously created triggers for efficient reuse in campaigns without the need for repeated creation.

Click Element Trigger

Trigger a campaign immediately or after a visitor has clicked on an element.

Form Submission Trigger

Trigger a campaign immediately or after a visitor has submitted a form.

Engagement Trigger

Trigger a campaign immediately or after there is engagement on the page.

New Session Trigger

Trigger a campaign immediately or after a new session is created.

Javascript Trigger

Write custom triggers using JavaScript to fire a campaign based on an event or a specific user action.

A/B Test Variation Trigger

Trigger a campaign immediately or after a visitor sees a specific A/B test variation.

Goal Based Trigger

Trigger a campaign immediately or after a particular goal you have configured in Wingify is completed.

Event-Based Triggers

Trigger a campaign based on Data360 Events.

Advanced Trigger Logic

Use brackets to create logic of triggers with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device].

Campaign Activation Trigger

Control activation of campaigns using manual triggers by custom conditions in your website code.

Reports

Reporting Dashboard

Get an overview of your campaign in our reporting dashboard.

Goal Comparison

Compare multiple goals within the same report.

Download Summary CSV

Download the summary report to see the high level information about your campaign data.

Share Report

Share report with other Wingify account users or even with people without Wingify access.

Traffic Source Filters

Filter reports based on where your users came from (e.g. direct, paid, non-paid, email).

Device Filters

Filter reports based on what device your users use.

Operating System Filters

Filter reports based on what operating system your users use.

User Type Filters

Filter reports based on new or returning users differently to study their behavior separately and personalize their experiences.

UTM Parameter Filters

Filter reports based on UTM parameters such as UTM source, medium, campaign etc.

Query Parameter Filter

Filter reports based on query parameters.

Geo Filters

Filter reports for specific geographies.

Time-based Filters

Filter reports based on user arrival time or day of the week.

Saved Report Filters

Save your report filter as a segment and you can reuse this to slice reports faster in future.

Compare User Segments

Simultaneously visualize and compare two or more user segments in reports for far more comprehensive insights and decision-making.

Conditional Filters

Filter reports deeply by combining multiple segmentation conditions using AND and OR.

Advanced Reporting Logic

Use brackets to create logic of filtering reports with multiple conditions. For example - [Users in USA OR Users in India] AND [New users OR iOS Device].

Report Segmentation

Download Detailed CSV

Download detailed user reports in .csv format with complete segment data, goal completion and custom dimensions.

Reports - Custom Metrics Tracking

Unique User Actions

Track how many unique users trigger a specific event, like page visits, clicks, form submissions, etc.

Repeated User Action

Track the total number of times an event is triggered to count repeated actions by users.

Value of User Actions

Calculate the conversion of the event based on the value of property defined (first, last, min, max value).

First, Last, Minimum, Maximum

First

Aggregate Value of User Actions

Tracks the sum or average of event properties as aggregate metrics — e.g. average order value or revenue.

Average, Sum

Metric Categorization

Automatically categorize your performance goals into structured tracker types like Action, Revenue, and Page views for cleaner reporting.

Custom Table View

Customize your reporting layout by adding, removing, or rearranging data columns to build tailored spreadsheet views.

RevenueIQ Insights

Estimate transaction value and financial impact faster with explicit confidence levels to prioritize high-value deployments.

Opportunities

Surface automated insights dynamically by highlighting high-performing or underperforming visitor segments directly within active report screens.

Multi Conversion Data Columns

Analyze repeat visitor actions by displaying unique conversions and total event occurrences side-by-side in distinct report columns.

Campaign Live Audit

Stream live visitor hits and event signals in real-time to debug, verify, and audit active experiment configurations.

Metric Filters

Filter campaign reporting data instantly based on whether visitors triggered specific conversion goals or tracking metrics.

Event Filters

DOM Based Metrics (Hover, Blur, Focus, Mouse Down, Element Visible)

Track advanced on-page micro-interactions including mouse hovers, focus changes, element visibility and more.

Advanced Metrics (Bounce, Revisit Rate, Exit Rate)

Track foundational user engagement by tracking session-level behavioral metrics such as bounce, revisit, and exit rates.

Platform & Account Management

Account Members

Add multiple people to the same account but with varying levels of access.

Unlimited

Workspaces

Create additional workspaces for different teams or digital assets. Very handy for large enterprises. Not applicable to agencies.

Domains

Register and run experiments on multiple domains within your Wingify account. Ideal for businesses managing more than one website.

User Collaboration

Tag and collaborate with your team on every action, metric, and variation. Keep your campaigns running seamlessly.

Data Management - Data360

Custom Attributes

Create and configure custom user properties or attributes containing information about the visitor.

Custom Events
Creation of New Events Create and configure events based on your specific business needs.	Unlimited	Unlimited	Unlimited
Additition of Events Property to Events Add event-specific properties to define the event.	10 per event	10 per event	10 per event
Computed Event Properties Derive new properties from existing event data to enhance the context of the event.

User Segment Creation

Create audiences using standard and custom attributes already created using Wingify Data360.

Unlimited

Data Retention

Number of days your data gets retained.

Visitor Profiles

Get insights about each visitor who has been part of active Wingify campaigns, including their properties and events.

Unlimited

Audit

Populate all the current events, standard and custom, on your website to check if events are tracked properly.

Internal IP Exclusion

Users who access your website from these IP addresses will not be tracked in Wingify.

Events Stored Per User

Per MAU quota of events stored or collected per user.

200 events stored per MAU*

100 events stored per MAU*

50 events stored per MAU*

Pages

Classify your web pages into different categories to quickly create, manage and scale experiments specific to them.

Integrations

Seamlessly integrate with third-party tools.

Integrations - Multi Connector Support

Unpublished Changes

Save campaign edits without pausing running campaigns and publish them once approved.

Approvals

Send campaign changes and edits for approvals from stakeholders of your organization from within Wingify itself before publishing campaigns.

API Access (rate limit of 60K/month)

Make use of user's unique attributes to analyze campaign performance.

Metric Global Tracking

*This denotes how events stored per user will have a limit in the future. This has not been implemented on the app, is representational, and does not affect current pricing. However, this will be applicable in the future for all customers as per their respective plans.

Asset Hub

Images

Store and reuse images from a centralized library across your campaigns and experiences.

Widgets

Build, store, and reuse widgets to quickly deploy consistent experiences across your website.

Themes

Create and manage reusable themes to maintain consistent experiences across campaigns.

Code Snippets

Save and reuse custom code snippets to implement changes faster across experiments.

Website and Apps

Basic Cookie Consent Handling

Control Wingify behavior based on consent with minimal site changes.

Advanced Cookie Consent Handling

Seamlessly control Wingify behavior based on consent without site changes.

Security & Compliance

Data Storage

All Wingify data is stored in one of the three data centers, as configured for the accounts.

USA (NA), Belgium (EU), India (APAC)

2-Factor Authentication (2FA)

2FA provides an extra layer that protects your data from cybercrime & fraud. Wingify offers both account and individual level 2FA.

GDPR, HIPAA, CCPA, ISO 27001:2013, ISO 27001:2019, ISO 27701, ISO 27017, ISO 27018, PCI DSS, SOC - 2 Type II Compliance

Wingify meets global standards like GDPR, HIPAA, ISO, CCPA and PCI DSS - independently audited to keep your data safe and compliant.

Activity Monitoring

Review the usage history, including all activities performed by different account members within the account.

Account Alerts

Set email alerts for account administrators to receive notifications for your Wingify account related activities.

Login Restriction

Restrict login to specific city/region/country/IP address.

Panic Mode

Pause all Wingify scripts in one click across every website in your workspace when you need an immediate stop.

Single Sign On

Enable single-sign on using any SAML 2.0 identity provider to authenticate members from your organization.

Support

Support Availability

The availability of our support team to respond and resolve your queries irrespective of the timezone.

24 X 7

24 X 5

First Response Time (working days only)

The time it takes for our support team members to become available in your timezone for query resolution.

4 hrs

6 hrs

8 hrs

Knowledge Base

Search and browse our online knowledge base for answers and documentation.

Email Support

Reach out to support via registered email to give feedback or raise an issue.

Chat Support

Reach out to support via in-app chat to give feedback or raise an issue.

Phone Support

Get on a call with a Wingify support member to resolve your queries.

Customer Success

Self Paced Training Videos

Watch our recorded training videos for every feature as per your schedule.

Dedicated Account Manager

A dedicated manager assigned to your account helps you every step of the way toward success.

1-on-1 Onboarding & Training

Avail our end-to-end training programs to leverage your website for better conversions using industry best practices.

Wandz

Accelerate experimentation with AI-powered analysis, workflows, and autonomous optimization.

Core

MCP
AI Analyze

Advanced

Includes Core
AI Workflow
AI Autopilot
Synthetic AB Test

Search

Drive faster product discovery with AI-powered search and intelligent ranking.

Enterprise

Choose Enterprise if you:

Are a large business
Manage multiple websites or complex user journeys
Want strategic guidance and dedicated support

Schedule a Demo

Pro

Choose Pro if you:

Are a mid-sized business
Want search as you type & custom attributes access
Want advanced reporting access

Schedule a Demo

Growth

Choose Growth if you:

Are a small business
Want to get started with optimising search
Want basic reporting access

Schedule a Demo

Want to explore VWO on your own?

Feature list

Detailed product features per plan

Show Differences Only	Enterprise	Pro	Growth
Scope
MAUs	Volume	Volume	Volume
Requests	Quota	Quota	Quota
Commerce Base License
PLP Ranking
Search
Product Catalog Integration
CSV / Gsheet
Shopify Module & Native CMS Modules
Other CMS / Custom feed
Catalog API Posting
Analytics Integration
GA4 & Native Connectors Analytics
Other Analytics Tool
Catalog Updates
Daily Updates
Manual Sync
More than Daily Updates
Catalog Attributes
All Catalog Attributes
Custom Attributes (fields)
Standard Filters and Facets Management
Custom Filters and Facets Management
Data
Additionnal Data Feeds
Search-as-you-type for Search
Multi Index for Search
Algorithms (for Merchandising / Recommendation / Search)
Standard Algos Based on Sales and Views
Advanced Algos (bought/bought - seen/seen)
Default Contextual Variables (viewing/viewed/adding-to-cart)
User Based Variables (bought/cart items/others)
Semantic for Search
Algo Lab (ML/AI models, visual models, user affinities, custom)
Reporting
Basic Reporting (excl. ranking)
Advanced Reporting (incl. ranking)

Wandz

Accelerate experimentation with AI-powered analysis, workflows, and autonomous optimization.

Core

MCP
AI Analyze

Advanced

Includes Core
AI Workflow
AI Autopilot
Synthetic AB Test

Recommendations

Deliver hyper-personalized experiences that increase AOV, conversion, and cross-sell revenue.

Enterprise

Choose Enterprise if you:

Are a large business
Manage multiple websites or complex user journeys
Want strategic guidance and dedicated support

Schedule a Demo

Pro

Choose Pro if you:

Are a mid-sized business
Want custom attributes access
Want advanced reporting access

Schedule a Demo

Growth

Choose Growth if you:

Are a small business
Want to get started with recommendations
Want basic reporting access

Schedule a Demo

Want to explore VWO on your own?

Feature list

Detailed product features per plan

Show Differences Only	Enterprise	Pro	Growth
Scope
MAUs	Volume	Volume	Volume
Requests	Quota	Quota	Quota
Commerce Base License
Product Recommendations
Product Catalog Integration
CSV / Gsheet
Shopify Module & Native CMS Modules
Other CMS / Custom feed
Catalog API Posting
Analytics Integration
GA4 & Native Connectors Analytics
Other Analytics Tool
Email Integration for Recommendation
Native Integrations
Custom Integrations
Catalog Updates
Daily Updates
Manual Sync
More than Daily Updates
Catalog Attributes
All Catalog Attributes
Custom Attributes (fields)
Data
Additionnal Data Feeds
Pre-cached Request for Recommendation
Algorithms (for Merchandising / Recommendation / Search)
Standard Algos Based on Sales and Views
Advanced Algos (bought/bought - seen/seen)
Default Contextual Variables (viewing/viewed/adding-to-cart)
User Based Variables (bought/cart items/others)
Semantic on 1 Attribute for Recommendation
Semantic on all Attributes for Recommendation
Algo Lab (ML/AI models, visual models, user affinities, custom)
Reporting
Basic Reporting (excl. ranking)
Advanced Reporting (incl. ranking)

Wandz

Accelerate experimentation with AI-powered analysis, workflows, and autonomous optimization.

Core

MCP
AI Analyze

Advanced

Includes Core
AI Workflow
AI Autopilot
Synthetic AB Test

Engage

Talk to your visitors after they drop off through web push notifications.

Enterprise

Choose Enterprise if you:

Are a large business
Want AB Testing & Personalization access
Manage multiple websites or complex user journeys
Want strategic guidance and dedicated support

Schedule a Demo

Pro

Choose Pro if you:

Are a mid-sized business
Want RSS-to-Push access
Want event based segmentation access

Schedule a Demo

Pro

Choose Growth if you:

Are a small business
Want to get started with push notifications
Want property based segmentation access

Schedule a Demo

Want to explore VWO on your own?

Feature list

Detailed product features per plan

Show Differences Only	Enterprise	Pro	Growth
Push Notifications
Facebook
Send Unlimited Notifications
Desktop + Mobile
HTTP + HTTPS Support
Segmentation (Property Based)
One Click Unsubscribe
Schedule Notifications
RSS-to-Push
Custom Branding
Import and Export Data
Segmentation (Event Based)
Custom Sub-Domain
Double CTA Buttons
Rich Notification
Cart Abandonment Campaign
Triggered Campaigns
Welcome Drip Campaign
A/B Testing
Send at Optimal Time
Personalization
Custom Dimension	30	-	-
Platform
Users	Unlimited	Unlimited	Unlimited
Workspaces	5	3	1
Integrations	Standard + Custom	Standard	Standard
*API Rate Limit Applies: 2000/day**
Security & Account Management
GDPR Compliance
Campaign Alerts
Internal IP Exclusion
Activity Monitoring
Single Sign On
Support
Support Availability	24 X 7	24 X 5	24 X 5
*First Response Time Working days only**	4 hrs	6 hrs	8 hrs
Email Support
In Product Chat Support
Phone Support
Customer Success
Dedicated Account Manager
Onboarding & Training

Pulse

Capture actionable insights from user feedback across all platforms and user journeys

Enterprise

Includes (everything in Pro and):
30 active surveys
Survey scheduling & caps
Custom event-based targeting
Whitelabelled surveys
API access
Single Sign On (SSO)
Dedicated CSM & 1:1 Training
24x7 Support

Schedule a Demo

Choose Enterprise if you:

Need fully whitelabelled surveys
Want scheduled surveys with response caps
Rely on custom event-based targeting
Need API access for integrations
Require SSO and enterprise security
Expect dedicated CSM and 24x7 support

Pro

Includes (everything in Growth and):
14 active surveys
Concept tests
Survey logic rules
Frequency & fatigue controls
Advanced targeting
Advanced triggers
Custom survey design
Download & share reports
Advanced Support

Schedule a Demo

Choose Pro if you:

Run multiple feedback programs in parallel
Need more control over targeting and delivery
Want to run continuous surveys with minimal setup
Want to avoid over-surveying users
Want deeper feedback insights

Growth

Includes
3 active surveys
Web, Mobile, Link surveys
Core survey question types
Basic targeting & triggers
Enhanced Support
Wandz Core

Schedule a Demo

Choose Growth if you:

Are getting started with user feedback collection
Want simple, always-on surveys
Run a small number of surveys
Don’t need advanced logic or automation

Response limits are governed by our Fair Usage Policy.

Want to explore VWO on your own?

Feature list

Detailed product features per plan

Show Differences Only

Enterprise

Pro

Growth

Survey Types

Web Surveys

Collect feedback from users on your website during key page visits and actions.

Mobile App Surveys

Collect feedback from users directly within your mobile apps at key moments in their journey.

Link Surveys

Share surveys via a link to collect feedback across external channels.

Concept Tests

Validate ideas, designs, or concepts quickly using shareable survey links.

Usage

Survey Campaigns (surveys & concept tests)

Number of surveys and concept tests that can be active at the same time within your account.

30.00

14.00

3.00

Survey & Question Types

1-5 Scale Question Type

Measure user sentiment using simple numeric 1 to 5 rating scales.

Star Rating Scale

Collect intuitive feedback using familiar star-based ratings.

MCQs

Let users choose one or more answers from predefined options.

**NPS® Question Type

Run an NPS survey to gauge the likelihood of users recommending the website or app to others.

Open Text Questions

Capture qualitative feedback in your users' own words.

Drop-down Question Type

Save space by presenting multiple choices in a compact dropdown format.

Customize Welcome / Thank you message

Add custom messages for users taking the survey before and after completing it.

Intro Prompt Questions

Use intro prompts at any stage of the survey to guide users, split survey sections, or redirect them to external URLs.

Emoji Rating Scale

Collect quick, expressive feedback using emoji-based options.

Matrix Question Type

Ask multiple related questions using a grid-style layout (currently available for link surveys and concept tests).

**Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.

Customization & Branding

Create & Save Custom Themes

Design and reuse survey themes that match your brand's look and feel.

Remove Wingify Branding

Run surveys without Wingify branding for a fully branded experience.

Survey Configurations

Link Survey Redirection

Redirect users to a specific page after they complete a survey.

Advanced Options & Frequency Control

Control when surveys appear and how often the same user sees them.

Survey Fatigue Control

Prevent users from being over-surveyed across survey campaigns.

Survey Scheduling

Schedule surveys to run automatically during specific time periods.

Total Survey Response Limit Control

Automatically close a survey once you've collected enough responses for meaningful analysis.

Daily Survey Response Limit Control

Control how quickly responses are collected by spreading them evenly over time.

Survey Creation

Template Library

Get started quickly with ready-made survey templates.

Question Bank

Reuse commonly used questions across surveys.

AI Survey Generation

Generate survey questions and structures using AI.

Survey Logic

Make your surveys smarter by asking subsequent questions based on the responses given.

Targeting

URL Targeting (web)

Target website users based on the URLs they land on.

Device Targeting (web)

Target website users based on devices they use such as mobile, desktops or tablets.

Mobile App Package / Bundle ID Targeting

Target surveys to specific mobile apps.

Traffic Source Targeting

Target users based on the traffic source (e.g. direct, paid, non-paid, email).

User Type Targeting

Target new or returning users differently to study their behavior and personalize their experiences.

Operating System Targeting

Target users who are using a particular operating system such as Windows, Linux, etc.

Browser Targeting

Target users based on their browser.

Screen Resolution Targeting

Target users based on their screen resolution.

User Agent Values Targeting

Target users based on user-agent values.

Geo Targeting

Target users from specific geographies.

Cookie Based Targeting

Target users based on cookie values. It can be customized based on varying business needs.

JavaScript Variable Targeting

Target user groups based on custom events that occur on your website using JavaScript variables.

GTM Data Layer Variable Targeting

Target users based on the GTM Data Layer variable values available on the page.

Query Parameter Targeting

Target users based on using query parameters.

UTM Parameter Targeting

Target users based on using UTM parameters such as UTM source, medium, campaign etc.

Time Based Targeting

Target users based on their arrival time and day of the week.

Saved User Segments

Access previously created user segments for efficient reuse in campaigns without the need for repeated creation.

Conditional Targeting

Create advanced user segments by combining multiple targeting conditions using AND and OR.

Advanced Targeting Conditions

Weather & Temperature

Attributes List Targeting

Precisely target audience by matching a list of values with cookies, JavaScript variables, or any other identifier.

Advanced Targeting Logic

Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device].

Behavioral Targeting

Target based on events, user behavior, and actions taken by the user on your website.

IP Based Targeting

Target users based on IP address(es).

Custom Event Targeting

Target user groups based on custom events representing user activity on your website. These events can be configured using Wingify Data360.

Survey Triggers

Basic Page Viewed Trigger (web)

Trigger a survey when a visitor has viewed at least 1 page in a session on your website.

Basic Time Spent Trigger

Trigger a survey after a visitor has spent more than 10 seconds on the page or 60 seconds in a session.

Basic Page Scroll Trigger

Trigger a survey after a visitor has scrolled more than 50% of the page.

Basic Exit Intent Trigger

Trigger a survey when a visitor is trying to close the page.

Advance Page Viewed Trigger

Trigger a survey immediately or after a visitor has viewed a certain number of pages.

Advance Time Spent Trigger

Trigger a survey immediately or after a visitor has spent a certain amount of time on a page.

Click Element Trigger

Trigger a survey immediately or after a visitor has clicked on an element.

Advanced Trigger Logic

Use brackets to create logic of triggers with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device].

Conditional Triggers

Create advanced triggers by combining multiple trigger conditions using AND and OR.

Saved Triggers

Access previously created triggers for efficient reuse in campaigns without the need for repeated creation.

Advance Page Scroll Trigger

Trigger a survey immediately or after a visitor has scrolled a certain percentage of the page.

A/B Test Variation Trigger

Trigger a survey immediately or after a visitor sees a specific A/B test variation.

Goal Based Trigger

Trigger a survey immediately or after a particular goal you have configured in Wingify is completed.

Form Submission Trigger

Trigger a survey immediately or after a visitor has submitted a form.

Engagement Trigger

Trigger a survey immediately or after there is engagement on the page.

New Session Trigger

Trigger a survey immediately or after a new session is created.

Javascript Trigger

Write custom triggers using JavaScript to fire a survey based on an event or a specific user action.

Event-Based Triggers

Trigger a survey based on Data360 Events.

Analysis & Reporting

Basic Survey Response Reports

View and analyze individual survey responses in one place.

AI-Summaries

Get AI-generated summaries of survey responses.

Download CSV

Download and share survey responses with your stakeholders in .csv format.

Email Survey Responses

Receive survey responses directly via email.

Survey Analysis with Recordings

Watch recordings of user sessions in which they responded to a survey to understand why they gave specific responses.

Advanced

Support for Multiple Languages

Ask users questions in their native language, across multiple languages, at the same time.

Question Text Personalization (link, web & mobile app)

Personalize question text using user attributes.

Link Survey Custom URL (whitelabelling)

Use branded URLs for link surveys.

Link Survey Auto-fills

Pre-fill the first question in a survey with known user data for supported question types.

Platform & Account Management

Account Members

Add multiple people to the same account but with varying levels of access.

Unlimited

Workspaces

Create additional workspaces for different teams or digital assets. Very handy for large enterprises. Not applicable to agencies.

Domains

Register and run surveys across multiple domains within your Wingify account. Ideal for businesses managing more than one website.

Flexible Data Sampling

Control visitor tracking across segments and pages, ensuring you capture only the most relevant data for your needs.

User Collaboration

Collaborate with teammates on surveys and response analysis within the same workspace.

Visitor Tracking Storage Location

Choose where tracking information from visitor sessions is stored in their browser.

Visitor Identifier

Bring your own visitor IDs into Wingify to unify user identification across your ecosystem.

Data Management - Data360

Custom Attributes

Create and configure custom user properties or attributes containing information about the visitor.

Custom Events
Creation of New Events Create and configure events based on your specific business needs.	Unlimited	Unlimited	Unlimited
Additition of Events Property to Events Add event-specific properties to define the event.	10 per event	10 per event	10 per event
Computed Event Properties Derive new properties from existing event data to enhance the context of the event.
User Segment Creation Create audiences using standard and custom attributes already created using Wingify Data360.	Unlimited	Unlimited	Unlimited
Visitor Profiles Get insights about each visitor who has been part of active Wingify campaigns, including their properties and events.	Unlimited	5	5
Audit Populate all the current events, standard and custom, on your website to check if events are tracked properly.

Internal IP Exclusion

Users who access your website from the IP addresses will not be tracked in Wingify.

Events Stored Per User

Per MAU quota of events stored or collected per user.

200 events stored per MAU*

100 events stored per MAU*

50 events stored per MAU*

Data Retention

Number of days your data gets retained.

Integrations

Seamlessly integrate with third-party tools.

Integrations - Multi Connector Support

API Access (rate limit of 60K/month)

Manage your Wingify account operations with automation.

Website and Apps

Basic Cookie Consent Handling

Control Wingify behavior based on consent with minimal site changes.

Advanced Cookie Consent Handling

Seamlessly control Wingify behavior based on consent without site changes.

Security & Compliance

Data Storage

All Wingify data is stored in one of the three data centers, as configured for the accounts.

USA (NA), Belgium (EU), India (APAC)

2-Factor Authentication (2FA)

2FA provides an extra layer that protects your data from cybercrime & fraud. Wingify offers both account and individual level 2FA.

Activity Monitoring

Review the usage history, including all activities performed by different account members within the account.

GDPR, HIPAA, CCPA, ISO 27001:2013, ISO 27001:2019, PCI DSS Compliant

Wingify regularly undergoes independent verification of its security, privacy, and compliance controls to meet the customers' needs.

Account Alerts

Set email alerts for account administrators to receive notifications for your Wingify account related activities.

Login Restriction

Restrict login to specific city/region/country/IP address.

Panic Mode

Pause all Wingify scripts in one click across every website in your workspace when you need an immediate stop.

Single Sign On

Enable single sign-on using any SAML 2.0 identity provider to authenticate members from your organization.

Support

Support Availability

The availability of our support team to respond and resolve your queries irrespective of the timezone.

24x7

24x5

First Response Time (working days only)

The time it takes for our support team members to become available in your timezone for query resolution.

Knowledge Base

Search and browse our online knowledge base for answers and documentation.

Email Support

Reach out to support via registered email to give feedback or raise an issue.

Chat Support

Reach out to support via in-app chat to give feedback or raise an issue.

Phone Support

Get on a call with a Wingify support member to resolve your queries.

Customer Success

Self Paced Training Videos

Watch our recorded training videos for every feature as per your schedule.

Dedicated Account Manager

A dedicated manager assigned to your account helps you every step of the way toward success.

1-on-1 Onboarding & Training

Use our end-to-end training programs to optimize your tech stack for better conversions using industry best practices.

Wandz

Accelerate experimentation with AI-powered analysis, workflows, and autonomous optimization.

Core

MCP
AI Analyze

Advanced

Includes Core
AI Workflow
AI Autopilot
Synthetic AB Test

Wandz

Accelerate experimentation with AI-powered analysis, workflows, and autonomous optimization. Discover opportunities, generate insights, automated tasks, and scale decision making with AI.

To purchase a Wandz paid plan, an active subscription to at least one product is required

Feature list

Detailed product features per plan

Show Differences Only	Advanced Paid Plan	Core Included by default
Wandz
MCP (w/o Behavioural Analytics data) Connect Wandz to external tools such as ChatGPT, Claude etc. Get access to all Wingify Data except Behavioural Analytics Data.
MCP (with Behavioural Analytics data) Connect Wandz to external tools such as ChatGPT, Claude etc. Get access to all Wingify Data.
AI Analyze Chat with Wandz to analyze campaigns, heatmaps, and session recordings, and generate stakeholder ready reports.
AI Workflow Chain AI agents into unlimited scheduled or event triggered routines that run automatically against matching campaigns.
AI Autopilot Continuously monitor live tests and act on results automatically within your configured guardrails.
Synthetic AB Simulate audience responses with AI digital twins to pre-screen and rank hypotheses before committing live traffic.
Credit Add-On Top up your credit pool with 5,000 additional credits on demand, with no plan change or contract amendment needed.
Enterprise Data Control Add-On Strengthen data privacy and compliance with dedicated infrastructure controls — no plan change or contract amendment required.

With every product you get

Enterprise-Grade Compliance & Security

VWO meets global standards like GDPR, HIPAA, ISO, CCPA and PCI DSS - independently audited to keep your data safe and compliant.

Explore Privacy & Security

Data Storage

Your data is stored securely in the US, EU, or India - with a global CDN across 10+ locations for lightning-fast performance.

Two-Factor Authentication (2FA)

Protect your account with two-factor authentication via app or email - enabled at both user and workspace levels.

Plan Smarter, Test Faster

Collaborate with your team to capture insights, prioritize ideas, and streamline your optimization workflow - all in one place.

Can't find your question here? Connect with us instantly!

Our customers back our stack too!

I drive hard on ROI, and VWO delivers every single time. They bring a fresh, experienced team of eyes that consistently uncover ways to improve our online experience, and ultimately increase revenue. Our partnership with VWO has been invaluable to our growth in BODYGUARDZ.com

Whitney Pye

Vice President, Strategic Initiatives

One of the many reasons we switched to VWO is cost. In terms of cost and benefits, VWO outweighs the competition quite handily.

Trevor Anderson

Director, Marketing & Advertising, Disruptive Advertising

3000+ high growth brands across 90+ countries trust VWO

Don't take our word for it

Thanks to our customers, we've been named a leader in the G2 crowd grid for testing–and for good reason.

Features +125 more

Features +120 more

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