Shopper/Retail

Shopper/Retail

How Pandora, Authentic Brands Balance Efficiency and Empathy in the AI Era

At the CommerceNext Growth Show in June, brand marketers from Pandora, Authentic Brands and G-III Apparel Group explained how they optimize AI without destroying their brands’ unique qualities and human elements.

Shopper/Retail

Hint Water Launches Sexy Campaign To Tap Into Culture

AI

Why Retail Marketers Need to Treat AI Agents as Customers, Not Tools

Shopper/Retail

Claire’s Shifts Target Market to Tweens With ‘On-Trend, On-Time’ Products

Shopper/Retail

How a Well-Known License Propels a Toothbrush Brand

Trending in Shopper/Retail
Shopper/Retail

How Helzberg’s New Product Data System Drives Customer Acquisition

Shopper/Retail

Advance Auto Parts Returns to Brand Campaigns in Time for America’s 250th Birthday

Shopper/Retail

Can Celebrities Provide Authentic Brand Representation? The Home Depot Says Yes.

Shopper/Retail

Claire’s Shifts Target Market to Tweens With ‘On-Trend, On-Time’ Products

From the Editors

Shopper/Retail

Naturium CMO Jake Galtere Explains Why Community Is the Skincare Brand’s Superpower

Naturium, the skincare brand owned by E.l.f. Cosmetics, launched a new campaign that features 11 real customers. CMO Jake Galtere shares the details.

Shopper/Retail

Chewy Chases World Cup Attention With Cuddle Shuttle

Shopper/Retail

How FragranceNet Weighs the Cost of RCS Marketing

Shopper/Retail

Florastor CMO Shares Creator Challenges and An Unexpected Male Customer

Shopper/Retail

Martha Stewart Shares Marketing Tips To Stay Relevant

Shopper/Retail

Fenty Strategizes To Rank in Agentic AI Platforms

Shopper/Retail

Low Prices Drive Gen Z Shoppers To Resale