Our Leadership Team

Senthil has worked across areas like consulting, solution architecture, B2B marketing and Advertising in i2, Oracle, IBM, and Ozone Media. He has experience working in the US, Japan, and Australia before heading back to India for his MBA and post-MBA career. He founded Datawrkz in 2013, building on his deep expertise and interest in the advertising technology space.

Senthil lives in Bangalore, India along with his wife and two kids though, as he often says, he spends a lot of his life on a plane.

He has a Bachelor’s degree in Engineering, a Master of Science degree in Management Information Systems from the University of Arizona, and an MBA from the Indian Institute of Management, Ahmedabad.

Mayank heads the managed services and ad operations functions at Datawrkz. He brings over 15 years of experience in the IT industry having worked across various functions like program management, client engagement and business development. He has led several cross functional teams and driven business outcomes for enterprise customers across verticals like Process Manufacturing, BFSI and Technology

At Datawrkz, he is responsible for leading our managed services team, delivering exceptional outcomes to our global clients. In addition, he also leads our ad operations team, which provides the technical and analytical horsepower behind our most complex client engagements.

Mayank holds an Engineering degree from Visveshwaraiah Technological University and an MBA in General Management from IIM Ahmedabad.

Arun is the head of Publisher Solutions at Datawrkz.

Arun is a media and sales professional who has a rich experience of more than 10 years in digital media, market research, and consulting. In addition to handling clients from the media industry, he has also worked with clients in FMCG, pharma, manufacturing, retail, online, and real estate industries as well.

Arun holds an undergraduate degree in Engineering from the College of Engineering, Guindy, Chennai and an MBA from the Indian Institute of Management, Bangalore.

Prabhu leads all demand-side products for the company.

At Datawrkz, he is responsible for all aspects of managing the product operations, from developing the product strategy and road map to design to scaling the portfolio.

Prabhu has more than 18 years of experience leading technology and product teams for corporate and multinational organizations around the world. He has a Bachelor’s from Andhra University and a PGPX from the Indian Institute of Management, Ahmedabad.

Bala heads marketing for Datawrkz and all of its brands. He oversees the strategy, planning and execution of all our outbound and inbound marketing across all markets where we operate.

Bala has 17 years of global B2B marketing experience, including companies such as IBM and American Express in global roles. He has led and delivered innumerable marketing outcomes for products and services at all stages of maturity and sizes in numerous countries.

Bala has a bachelor’s degree from the Indian Institute of Technology, Madras, a Master of Science from the University of Cincinnati and an MBA from the Thunderbird School of Global Management.

David heads Sales for Datawrkz in the United Kingdom and Europe. He brings over 20 years of experience across media, publishing, and advertising technology, having worked in sales and leadership roles spanning print, digital, and programmatic.

His career has taken him from display and classified sales through to senior leadership, giving him a well-rounded understanding of how brands and agencies approach media investment at every level.

At Datawrkz, he is responsible for driving revenue growth and building partnerships with brands and independent agencies, helping them unlock better digital marketing outcomes through Datawrkz’s agnostic, technology-led approach. David is based out of our London office.