Case Studies

Revenue per bid request (RPM) on ID-less inventory doubles while maintaining full GDPR compliance PARIS — [June 24], 2026 — Media Square, France’s leading publisher marketplace, today announced the successful testing of Intent IQ’s Bid Enhancement solution based on the company’s identity resolution technology, demonstrating significant revenue gains across ID-less and cookieless inventory while maintaining full compliance with GDPR requirements.

Overview As third-party cookies continue to disappear, publishers are facing a growing monetization gap across browsers where traditional user identification methods no longer work, resulting in a growing portion of inventory that is difficult to monetize due to limited addressability and reduced bidder competition. Intent IQ partnered with Publift to help publishers recover the value of this traffic by enabling

RESULTS & BENEFITS Daily Mail reports measurable improvements across several key measures of programmatic performance. Bid rates and fill increased in low signal environments such as Safari and Firefox. CPMs strengthened as identity enriched impressions attracted more competition from buyers. Win rates improved across both open exchange and PMP transactions. Tamir Shub, VP of Business Development at Intent IQ, noted

RESULTS & BENEFITS BidMachine conducted a controlled performance test comparing ad requests using MAIDs alone with requests enriched by Intent IQ’s identity signals. The results demonstrated significant uplift: 35%+ INCREASE IN PERFORMANCEON ANDROID DEVICES 85%+ INCREASE IN PERFORMANCEON IOS DEVICES “In today’s privacy-conscious environment, precision targetingwithout relying on traditional identifiers is critical. Intent IQ’s identitysignals have helped us unlock a

RESULTS & BENEFITS The partnership produced measurable, sustained gains across Fandom’s cookieless traffic: 55 – 140% INCREASE IN REVENUEFROM COOKIELESS USERS 79% OF THIS AUDIENCE WERE IOS USERS,RESPONSIBLE FOR: 26% HIGHERCPMS 58% HIGHERFILL RATES “We needed a privacy-safe solution that would help us improve advertising performance in cookieless environments, and we found that solution with Intent IQ. We saw sustained