For 40+ years, the PEDIGREE® brand has shown that quality nutrition does not have to come with a premium price. We are a community of dog lovers, dedicated to creating quality products you can trust, and helping shelter dogs find a loving home.
The PEDIGREE® Legacy
Trusted by generations of dog parents.
- 1960
- 1968
- 1988
- 2000
- 2001
- 2003
- 2005
- 2015
- 2025-2026
1960 | UK Launch
PEDIGREE® CHUM wet dog food cans were introduced in the United Kingdom, marking the brand’s entry into the pet food market.
1968 | Entry into the US
PEDIGREE® entered the United States through the Kal Kan brand. For the following two decades, products were marketed under the "Kal Kan Pedigree" name.
1988 | A Name You Know and Love
We brought all of our trusted recipes together under the PEDIGREE® name.
2000 | Pouch Packaging
The brand launched wet dog food in pouch packaging, offering an alternative to traditional cans for convenience and portability.
2001 | DENTASTIX™ Launch
PEDIGREE® DENTASTIX™ dental treats were introduced, helping to make at home dental care easier and tastier.
2003 | Adult Complete Nutrition
PEDIGREE® launches Adult Complete Nutrition dry dog food that supports four key health areas for dogs: skin & coat, oral care, digestion, and immunity.
2005 | Adoption Drive
PEDIGREE® initiated its first Adoption Drive in the US.
2015 | Feed the good.™
The brand launched its "Feed the Good" global mission, celebrating how dogs bring out the good in humans.
2025–2026 | New Product Launches
PEDIGREE® introduced DRIZZLERS™ Sauce and TASTY BISCUITS™, expanding the brand’s portfolio with new meal enhancers and treats designed to bring more joy to every moment you share with your dog.
Find the perfect recipe for your dog's everyday health.
From 100% complete and balanced meals to rewarding dog treats, our high-quality recipes provide a great tasting experience at a price you'll love.
Quality you can trust.
Everything we do is for the love of dogs. We follow strict global safety standards that meet or exceed local regulations, to help ensure every meal with PEDIGREE® Dog Food is safe and nutritious. We guarantee your dog will love our food. If you aren't satisfied, contact us to make it right.
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