WE’RE THE CHARLES GROUP, A STRATEGY-FIRST CREATIVE AGENCY
Founded in 2011, we built our foundation in digital marketing at a time when the rules were still being written. That experience lives in everything we do, fusing creativity with commerce and using media data and real-time insights to inform smarter creative that builds brands people actually remember.
WHAT SETS US APART: global reach X human creativity X proprietary tech ENABLING BRANDS TO SCALE AT THE SPEED OF CULTURE, WITHOUT SACRIFICING THE INTEGRITY that makes them matter.
SERVICES
Our Values
Bring Solutions
(Not problems)
Be The Best Meeting Of The Day
(Naturally)
Make Sure The Work Has Purpose
(Otherwise why bother)
Get Work Done
(On time)
Honesty And Integrity
(No matter what)
And Have A Good Time Doing It
(Together)
OUR PEOPLE
Aaron Edwards
CO-FOUNDER & CEO
Samantha Edwards
CO-FOUNDER & CHIEF CREATIVE OFFICER
Bradley Foreman
MANAGING PARTNER & OPERATIONS
John Dunleavy
GLOBAL MANAGING DIRECTOR
Woody Wright
Global Business Director
David Barbella
DIGITAL OPERATIONS DIRECTOR
Beth Bainbridge
DIRECTOR OF PEOPLE OPERATIONS
Aparna Singh
ASSOCIATE PROGRAM DIRECTOR
Jaimie McCormack
ASSOCIATE ACCOUNT DIRECTOR
The Charles Group was founded in 2011 by Aaron Edwards (CEO) and Samantha Edwards (CCO). The sibling duo built the agency on a shared commitment to strategy-led creativity, launching in New York City and expanding to offices in Chicago and London as the client roster grew to include Cartier, HP, and Marriott Bonvoy.
The Charles Group was founded in 2011 in New York City. Originally operating as Charles and Company, the agency rebranded to The Charles NYC and then to The Charles Group as its capabilities and global footprint expanded to serve clients across North America, EMEA, and APAC.
Yes. The Charles Group is a member of SoDA, the Society of Digital Agencies — one of the most respected global networks of digital agency leaders. Membership signals peer-recognized standards in strategy, creative, and technology, and connects The Charles to a global community of agency principals shaping the future of the industry.
The Charles Group is a strategy-first creative agency. Every engagement begins with research, data modeling, and audience insights before any creative work is produced. This approach ensures that campaigns, brand identities, and digital experiences are grounded in measurable business objectives rather than aesthetic assumptions — the difference between a strategy-first agency and an execution-first agency.
The Charles Group is headquartered in Lower Manhattan, New York City, with additional offices in Chicago and London. The agency serves clients globally across North America, EMEA, and APAC with a team of strategists, designers, developers, content producers, and media planners working as an integrated full-service creative agency.
Strategy-first means that research, competitive analysis, audience insights, and data modeling come before creative execution on every engagement. The Charles Group uses this approach to connect creative decisions to commercial outcomes — ensuring campaigns, brand platforms, and digital products are informed by evidence, not instinct.
