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Emily Lai
20.5K posts
Emily Lai
@emilylai
Joined March 2018
- Reading books is the real life version of collecting mushrooms in Super Mario
- How did @JamboTechnology sell 800,000 phones? At $99 each that's $79mm in revenue which is wild. This is a story in scaling beyond crypto twitter I broke this down because I found it so fascinating (lmk if you want the full file here) I haven't heard of Jambo before and now
- An example of ineffective brand marketing: went to a pride event in Hong Kong last December Was sponsored by a ton of big banks who gave out merch like this 1) what
- If i ever ask or take merch, it’s because i will use or wear it. Here’s some of my favorites from Dubai - jersey by @tenprotocol (thank u @therosieum ) - the JamboPhone 2 @JamboTechnology, excited to go home and do an unboxing, they sold 800k+ around the world and it comes
- some sweet lil news: i’m moving into a cmo role at @hypepartners stands for cool memes only, send em please. Hype has mainly stayed quiet working in the trenches so I want to brag about the people and co a bit: — this is the 7th year existing, we’re one of the
- Replying to @emilylaiI take it back Maybe it is effective brand marketing after all
- Get Hired in Crypto Marketing (Q4 2025 edition) - Current state of crypto jobs (there's more marketers and content creators now than Q1 when I did a similar stream) - On positioning yourself: defining what you're great at that matches what a company needs - Marketing yourself:
00:00 - Data-driven Crypto Marketing: the full experience was going to drop the slides standalone but realized there is so much nuance that wouldn't be conveyed so I recorded and am uploading it for all to see
00:00 - oh you’re collecting pokémon cards? i’ve been collecting crypto cards (and many more digital ones)
i've already onboarded to 4 crypto cards this last week just to test user journey and ux many more i missed too from the original post: emerald card xapo ether fi avax card kard pay offramp bitrefill brahma payy getting closer on understanding card issuers too: reap - My hot take on Buenos Aires from living there on off 2021-2023 is don julio is mid and there’s much better places for steak Back then, I saw hyperinflation from $1 usd = 150 ars to 1000 ars (grey market rate which is now gone) We’d queue in line at western union or get cash
- Last year I spent 10-14 hours daily screen time I’m going to touch more grass this year and still likely do the same amount of screen time so i brought the grass inside
- looking for content creators for ugc reels and tik toks no audience size needed, ZERO followers is fine. we’ll give you some guidelines, angles and talking points (yes it’s paid) comment if this is you or share with your funniest, most confident friend
