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Paul Shapiro
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Paul Shapiro
@fighto
Product Manager, Web Intelligence at @Uber • Prev. Tech SEO at @Shopify • Playing board games, Reading 📚, Raising twins • Arguing for the sake of heaven
Westfield, New Jersey
Joined March 2007
2,824
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20.7K
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  • Pinned
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    Paul Shapiro
    @fighto
    Jul 24, 2025
    I would like to report success. I woke up to my Rubik’s cube alarm clock. I had to solve to dismiss this morning!
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    Paul Shapiro
    @fighto
    Jul 23, 2025
    Going to wake up with my Rubik’s cube tomorrow. Will report back. github.com/pshapiro/cube-… This is the connected Rubik’s cube I’m using if anyone is interested in replicating a psychopath amzn.to/40AHG5Q
    3.7K
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    Paul Shapiro
    @fighto
    Apr 2, 2017
    These are some of the ways that the Amazon brick and mortar book store is categorizing books.
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    Paul Shapiro
    @fighto
    Oct 7, 2024
    This dude wrote the wp rest api. They’ve gone nuts!
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    Ryan McCue ➡️🐘🦋
    @rmccue
    Oct 7, 2024
    Two-thirds of my life Gone, like fleeting summer warmth Nuclear fallout
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    74K
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    Paul Shapiro
    @fighto
    May 12, 2020
    I happy to announce that I’ve joined @CondeNast, leading up Technical SEO for them at the global level. It’s a brilliant team and I couldn’t be more excited.
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    Paul Shapiro
    @fighto
    Jan 28, 2019
    I’m happy to announce that my wife and I are expecting twins. Cue SEO-appropriate pregnancy announcement... (thanks for the shirts @botify)
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    Paul Shapiro
    @fighto
    Jun 9, 2021
    I have some exciting news to share. Monday starts my first week at @Shopify! I couldn’t be more excited to join such an incredibly talented (and growing) team. 1/2
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    Paul Shapiro
    @fighto
    Jul 18, 2019
    Without further ado, I give your my presentation on "redefining technical SEO" from #MozCon 👉 slideshare.net/paulshapiro/re… For those interested in the plethora of Python scripts I shared during the talk: 👉 searchwilderness.com/mozcon-2019/
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    Paul Shapiro
    @fighto
    Jan 26, 2019
    Here's my slides for How to Leverage APIs for SEO. It's full of functional code examples to get you started. slideshare.net/paulshapiro/ho… #TTTLIVE2019
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    Paul Shapiro
    @fighto
    Jun 28, 2018
    Hey SEO-Twitter! I'm very pleased to announce #TechSEOBoost 2018, the Technical SEO-focused conference, will be returning to Boston on Nov 29! The event is free, but space is limited. Can't make it in person? Register for the free live-stream! catalystdigital.com/techseoboost/
  • user avatar
    Paul Shapiro
    @fighto
    May 9, 2020
    I’m unemployed for a couple days, but only because I’m starting at a new company come Monday. Details to eventually follow.
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    Paul Shapiro
    @fighto
    Feb 9, 2019
    A Rank Monitor system on Data Studio using Search console Average Position.
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    From the bigseo community on Reddit: A Rank Monitor system on Data Studio using Search console...
    From reddit.com
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    Paul Shapiro
    @fighto
    Jan 4, 2024
    I built a little tool the other night called SEODiff. Explanation 📚: searchwilderness.com/seodiff/ SEODiff allows you to compare the html found from Wayback Machines archives with each other and perform an optional analysis with GPT-4. 🔨 seodiff.streamlit.app
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    Using diff to Diagnose SEO Issues [Free Tool]
    From searchwilderness.com
    25K
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    Paul Shapiro
    @fighto
    Apr 2, 2017
    Replying to @fighto
    Lots of creativity in their displays. Obviously super data driven!
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    Paul Shapiro
    @fighto
    Feb 8, 2018
    Amazon launches a Polly WordPress plugin that turns blog posts into audio, including podcasts tcrn.ch/2BKTg4k via @techcrunch

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