Huge thanks to everyone who joined us at our Royal Cocktail Mixer last week — you've made the night so special 🍸
Until next time!
Influ2
688 posts
Influ2
@influ2_on
ABM that starts with people. Because people make decisions—not accounts.
- Retention marketing is a powerful revenue driver. But many B2B brands treat it as an afterthought, focusing their efforts on acquisition. Our playbook shows how marketing can help customer success build long-terms partnerships with customers: bit.ly/45h70Rl
✅ Evergreen campaigns promoting educational content or events; ✅ Churn prevention ads addressing low CSAT or inactivity; ✅ Proactive campaigns for feature adoption, advocacy program, or stakeholder buy-in; ✅ Onboarding campaigns to build CS relationships and guide new users. - “Influ2 enables our sales team to prioritize outreach to those who engage with our marketing ads, as opposed to taking a spray-and-pray approach.” Curious what others are saying about Influ2? Read more customer reviews here: bit.ly/438dWf5
- Looking to build an ABM program that supports the entire buying journey? We’ve developed a practical framework to help you do just that. From audience selection to messaging that truly resonates, this playbook is packed with tips and real-life examples: bit.ly/3S2wIB9
- According to our research, companies that achieve sales & marketing alignment see an 87% increase in pipeline conversions. But how do you get there? Our playbook breaks down 5 most common reasons for misalignment and offers practical fixes for each one: bit.ly/3RcyMX1
- This spring, Influ2 is celebrating 44 G2 badges across many categories 🎉 From best usability and ease of use to implementation speed and customer support, we’re proud to be recognized for what matters most to our users. Thank you for your support!
- By adding contact-level ads to @Salesloft cadences, sales teams get an extra way to engage prospects while capturing real-time intent signals. The result? A higher-quality pipeline and up to 2x better prospecting conversion rates. Learn more: bit.ly/4bJnl2g
- "A broken hand-off does not mean something bad is happening. It's an opportunity to understand why the signal is not relevant for this person" Watch our webinar on alignment — what it means, how to measure it, and how to improve it: bit.ly/43p7T9z
00:00 - Enterprise deals are like a maze with misfired ads, lost signals, and vanished champions. The way out? True sales & marketing alignment. But how often does it happen? Let’s talk about it at #B2BMX! Visit booth 401 for our data-driven report & win an AirTag🎯
- Every buying committee is made up of people with different priorities, concerns, and influence over the deal. Check out our new guide to learn how to identify who's in your buying committee and engage them with multithreading and ads: bit.ly/3ExRCF5
- Marketing and sales are supposed to work as one unit. But they often end up disconnected, pursuing different audiences and goals. If this hits close to home, join us on February 19 for a live webinar where we will discuss how to unify your GTM efforts: bit.ly/4jNLI2q
Discover how to: ✅ Identify which buyers are being targeted by each team. ✅ Optimize the marketing-to-sales handoff for timely outreach. ✅ Use data-driven insights from the new Influ2 Sales & Marketing Alignment Dashboard to identify and fix alignment gaps. - Last year, contact-level ads have driven a total of $25.8B in influenced pipeline across our entire customer base. As we kick off a new year, we want to take a quick look back and celebrate the results our customers have achieved in 2024. Here’s a closer look at the numbers:
