Log inSign up
Image
user avatar
Lee Odden
@leeodden
CEO of B2B Marketing Agency @TopRank Marketing helping B2B brands drive brand, demand & revenue outcomes with Best Answer Marketing. Host of #BeyondB2B Podcast
Minneapolis, MN
linkedin.com/in/leeodden/
Joined March 2007
4,408
Following
102.1K
Followers
  • Pinned
    user avatar
    Lee Odden
    @leeodden
    Nov 10, 2025
    What is the B2B thought leadership disconnect? Our survey of 800 B2B marketers found 97% feel thought leadership is critical for full funnel success, but only 43% extend it post-sale for retention. Find more insights in our new ungated report: toprankmarketing.com/blog/b2b-thoug…
    Image
    GIF
    1.7K
  • user avatar
    Lee Odden
    @leeodden
    Jun 15, 2019
    I appreciate the demonstration and testing, but part of me secretly wants this robot to get a little payback.
    Image
    Klara
    00:00
    Klara
  • user avatar
    Lee Odden
    @leeodden
    Mar 2, 2018
    Writing secrets from @annhandley at #SMMW18 1. Be a writer first. Be a marketer second. 2. Become an idea hoarder. Create a system for to do, doing, done. 3. Observe: What you see, hear, smell and touch
  • user avatar
    Lee Odden
    @leeodden
    Sep 6, 2018
    So proud of my friend @MarketingProfs for being the very first person inducted into the Content Marketing Hall of Fame! Ann has been an incredible influence and friend to me for many years and I can think of no one more deserving. #CMWorld
    Image
  • user avatar
    Lee Odden
    @leeodden
    Oct 22, 2019
    Never ending "hustle" burns people out, reduces team effectiveness and happiness. But what is just as harmful? The cult of mediocrity: Minimum viable output. Lack of accountability. You can burn bright without burning out by working smart, with purpose and as a team.
  • user avatar
    Lee Odden
    @leeodden
    Mar 28, 2019
    The Back to the 90’s exhibit at #AdobeSummit is awesome! #blasfromthepast Well done @markboothe & @AdobeExpCloud team!
    Image
    00:00
  • user avatar
    Lee Odden
    @leeodden
    Feb 21, 2018
    What content formats do B2B buyers prefer? New research from @forrester via @lauraramos : - Short form reports - Infographics - Articles - Webinars - Short videos - SlideShare - Interactive ROI tools - Long form videos - Webinars - Blogs #B2BMX
    Image
  • user avatar
    Lee Odden
    @leeodden
    Oct 15, 2019
    Congrats to all! Top 50 #MPB2B B2B Marketing Influencers in 2019 @cspenn @heidicohen @PamDidner @BrennerMichael @iSocialFanz @jaybaer @MarketingProfs @markwschaefer @crestodina @KatieMartell See all tprk.us/2019b2b50 via @toprank
    Image
  • user avatar
    Lee Odden
    @leeodden
    Jan 1, 2018
    When @randfish gives SEO advice, you should listen. Or in this case, watch. How to Rank in 2018: The SEO Checklist - Whiteboard Friday bit.ly/2lrDcdh via @Moz
    Image
  • user avatar
    Lee Odden
    @leeodden
    Aug 29, 2018
    Our annual list of the top 50 Content Marketing Influencers Speaking at #CMWorld 2018 is here. Huge congrats to @SFerika @PamDidner @CarlaJohnson @KDHungerford @BrennerMichael @IanCleary @michaelgass @heidicohen @cspenn See the full list: tprk.us/content50-2018
    Image
  • user avatar
    Lee Odden
    @leeodden
    Apr 17, 2020
    Optimize your SEO skills with The Definitive Guide to Technical SEO bit.ly/3bgtvXL via @Backlinko
    Image
  • user avatar
    Lee Odden
    @leeodden
    Mar 24, 2015
    Some pretty awesome advice here from 38 social media pros (Nearly 100k views!) A good primer for #smmw15 tprk.us/smmw14-ss
  • user avatar
    Lee Odden
    @leeodden
    Nov 28, 2018
    For the 9th year in a row, I am happy to share our list of 25 Influential Women in Digital Marketing Who Rocked and Inspired including: @EditorStahl @KatieMartell @AndreaVahl @purnavirji @amandakbrinkman @lucymoran See them all tprk.us/25wwr18 via @toprank
    Image
  • user avatar
    Lee Odden
    @leeodden
    Jul 14, 2016
    “Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second date.” @davidbeebe