Lily Ray 😏 (@lilyraynyc) / X

Lily Ray 😏

39.8K posts

Lily Ray 😏

@lilyraynyc

SEO by day | DJ by night

New York City

Joined April 2009

Pinned
Lily Ray 😏
@lilyraynyc
Apr 2
Big announcement! After 16 years in SEO, today I'm launching something I've been building toward for a long time. 🥳 Introducing Algorythmic: my new SEO and AI search consultancy. For the past decade+, I've led award-winning SEO teams at agencies. I've spoken at ~100
Lily Ray 😏
@lilyraynyc
Jul 13, 2022
My jaw actually dropped. @wilreynolds showed 3 examples of black doctors/nurses where Google’s Vision AI rated the image as 70%+ “Street Fashion” despite them literally wearing scrubs When he painted the nurses white, it switched to “Formal wear” Truly unbelievable #mozcon
Lily Ray 😏
@lilyraynyc
May 22, 2025
“Billions of people are using AI Overviews every day” Uh yeah my dude, you made it virtually impossible to turn off 😅
Nate Hake
@natejhake
May 21, 2025
Google is illegally leveraging its search monopoly to build an AI monopoly And Sundar Pichai proudly announced it to the world yesterday Users don't have any choice And that's the point - because Google wants to use AI to make decisions for people so it can control them
Lily Ray 😏
@lilyraynyc
Sep 9, 2020
It was such a pleasure to have this little #SEO chat with @g33konaut and ask a lot of the questions about content that my clients have asked me over the years. Thanks for having me, Martin and @googlewmc! Hope you enjoy the video 😍
Google Search Central
@googlesearchc
Sep 9, 2020
🤔 Is more content better for SEO? 🤔 @g33konaut and @lilyraynyc dive 🤿 into: 📄 new content vs updating existing content 📄 grouping & content consolidation 📄 auto-generated content and much more... on 👻 SEO Mythbusting 👻 today! 📺 Watch here → youtu.be/gKoriHae71w
Lily Ray 😏
@lilyraynyc
May 16, 2024
sorry I can't stop looking 👀🍿
Lily Ray 😏
@lilyraynyc
Dec 20, 2022
I've been using GPT-3 to write my regex commands to filter GSC page data and it's a game changer. This is just a basic example but it works with much more complex commands, too:
Lily Ray 😏
@lilyraynyc
May 8, 2024
Hi all, I've reached a point where I need to turn off DMs here for a bit (outside of those I follow). My heart is beyond broken for all the site owners and businesses who have been crushed by Google in recent months. I'm literally losing sleep from all of this. I see all of
Lily Ray 😏
@lilyraynyc
Jun 23, 2023
Wow. I think this might be one of the coolest SEO applications for ChatGPT I've found so far. Turn on the plugin Link Reader. Ask it to generate a specific type of Schema for you based just on the URL and the content on the page. And voila, it instantly works. And validates.
Lily Ray 😏
@lilyraynyc
Mar 25, 2025
SEO test confirmed. I wrote this 7 hours ago. LinkedIn Pulse for the win. (Also, this is so dumb, I can't believe it actually works)
Lily Ray 😏
@lilyraynyc
Aug 8, 2022
- Export all GSC query and page traffic for 12 months - Create pivot table that shows highest traffic keywords - Add a column for how many distinct URLs are driving traffic for that query High traffic / low URL count = often big SEO opportunities (1/2)
Lily Ray 😏
@lilyraynyc
Aug 27, 2025
Replying to @jackunheard and @EricLDaugh
Incredible how you guys don’t understand the irony
Lily Ray 😏
@lilyraynyc
Sep 12, 2021
As much as I love doing SEO for medium/large brands, there's nothing quite like speaking on the phone with a small business owner who legitimately needs help. Reminds you that SEO isn't just a job; it's a skill that can greatly improve other people's lives 🙏🏽
Lily Ray 😏
@lilyraynyc
Aug 17, 2022
The problem with everyone using the same SEO keyword research tools is that everyone ends up writing the same content
Lily Ray 😏
@lilyraynyc
May 3, 2024
These are the sites with the greatest % declines in Google SEO visibility between September 4, 2023 and April 22, 2024 (@sistrix data) Gee, notice anything totally obvious, or is it just me? Sorry to anyone who works on any of these sites, I know a lot of you are seeing this. I