Ron Shah (@obviceo) / X

Ron Shah

11K posts

Ron Shah

@obviceo

Co-Founder & CEO of @my_obvi | $100M+ in Sales | Advisor & Investor in 32+ Brands | SAAS Go To Market Expert | Grab a Time: ronshah.co

Paramus, NJ

Joined December 2021

Ron Shah
@obviceo
Aug 31, 2022
We're planning to spend just about $3 Million in the month of November this year for BFCM We will be spending about $1.5m on ads & another $1.3m on Inventory Here's how we're financing the entire $3m Million, most of it interest FREE Please RT to help others this Q4 🙏🏼 1/18 👇🏻
Ron Shah
@obviceo
Jan 6, 2023
2022 made founders & operators realize that JUST knowing high level metrics such as revenue is not enough to survive in 2023 Capital Efficiencies, Cost Saving & Accurate Financials/Bookkeeping are more important than ever Here's 4 changes we made going into 2023👇🏻 RT if helpful
Ron Shah
@obviceo
Mar 3, 2025
Just finished my 67-page slide deck on how we scaled Obvi to $100M in 5 years with just 11 people. What you’ll find inside: - Our negative cash conversion cycle strategy - Creative frameworks that actually convert - Email campaigns driving 7-figure revenue - How we got into
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Ron Shah
@obviceo
Apr 1, 2022
How we boot-strapped $10,000 at @my_obvi & built it to $30,000,000 in just under 3 Years 💵 Profitably 🚫No VC money 🚫No Equity Dilution AMA & please provide feedback, we’re still on our journey to $100m & learning RT if you find this valuable please 🙏 My first 🧵👇🏻
Ron Shah
@obviceo
Apr 8, 2024
I’ve talked about the lack of financial education in eCom before, so let's help solve it Introducing Obvi Finance School: 15 pages of our approach to P/L setup, financial forecasting, and management reporting Follow, Like, RT & Comment "school" and I'll DM it to you
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Ron Shah
@obviceo
Jan 6, 2023
Replying to @obviceo
I'm always on the hunt to understand if my books are "correct" & "reliable" since bookkeeping is filled with so much human error @Lioranpi from @FinaloopTeam asked me to onboard & check the financial health of my company with "real time" AI driven bookkeeping to compare accuracy
Ron Shah
@obviceo
Nov 16, 2022
Replying to @obviceo
Myth #2: You can't start a business with $10K False. I'd argue its easier to start a biz with $10K & tools like @Parker_HQ & @payplastiq today then it was before Private Label. Low MOQ suppliers. Organic Tiktok. There's many levers to pull on to start a business w/ limited $
Ron Shah
@obviceo
Jul 2, 2023
We get at least 5 DM’s per day asking us about our tech stack at @my_obvi So here it is 👇 Backend: CMS: @Shopify Mobile App: @tapcart_app Tax Compliance: @NumeralTax P&L + Bookkeeping: @FinaloopTeam Credit Card: @Parker_HQ Customer Support: @gorgiasio Analytics:
Ron Shah
@obviceo
Aug 24, 2023
$0 to $128m per year in 6 years… That’s how fast this brand scaled… Here’s one of the core reasons for their success
Ron Shah
@obviceo
Jan 6, 2023
Replying to @obviceo
As mentioned, @FinaloopTeam was step 1 in my journey to saving money - while finding efficiencies all while chasing accuracy Best Part: It's free to try. You can connect in less than 15 mins & experience the impact real-time financials has on decision making - often eye opening
Ron Shah
@obviceo
Apr 8, 2025
This can't be real ... already?!
Ron Shah
@obviceo
Jul 12, 2023
I’m kind of over threads. Sorry for the disrespect last week @Twitter
Ron Shah
@obviceo
Nov 17, 2022
@FinaloopTeam is so excessively easy to use. On top of that, the team is incredible. Syncing is done at lightning speed and you’re basically getting a real time book keeper for the price of a part time intern.. Worth a demo..
Ron Shah
@obviceo
Apr 29, 2022
We spend about a $1m a month between advertising & op-ex As a boot-strapped D2C brand, I wish I had known to spend less time chasing cards w/ the best rewards or cash back & focused more on cards/tools that will help create a negative cash conversion cycle Why? Quick 🧵👇