The London skyline at sunrise with views of Tower Bridge, the Shard and the skyscrapers in the City of London.

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London's Official Visitor Guide

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Inspiring 22 million people each year

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Must-sees

A trip to London wouldn't be complete without experiencing London's most iconic attractions, famous shows and exciting tours. Book in advance so you don't miss out.

Special offer
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Hop-on hop-off Bus Tour

Enjoy unlimited travel around London and get on and off at key sights with this convenient tour.
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The Phantom of the Opera tickets

Celebrate the New Year and see London’s world-famous fireworks from a unique viewpoint.
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Warner Bros. Studio Tour

Step onto real-life sets from the Harry Potter film series, uncovering magical secrets.
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The London Pass

Sightsee and save as you explore some of London’s famous landmarks and biggest attractions.

Visiting London for the first time?

Discover your ultimate guide to London... from the best activities in the city to top restaurants, bars, hotels, theatre shows, musicals, attractions and more!

If you're visiting London for the first time, here's a helpful guide to make your first trip safe, easy and, most of all, fun! Navigate London with ease by following the latest traveller information and discovering how to get around the city by land, Underground, river and air, with London's accessible transport network.

Find out more

Need some inspiration for what to do?

London theatre tickets

London attractions

London sightseeing

Royal London

Where to eat

Visit London app

Explore London

From world-class musicals to top attractions, one-of-a-kind tours and family fun, discover plenty of amazing things to do and places to see in London. Explore the city at your own pace by walking or cycling, or take advantage of public transport.

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The best musicals in London on now

Be captivated by dazzling dance and top show tunes in London’s West End.
A female beefeater is leading a tour at the Tower of London.

Best London tours and excursions

Uncover unique sites and hidden gems on a tour of the city with a local London expert.

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Unmissable attractions in London

Spot landmarks from the London Eye, uncover royal history at Buckingham Palace and more.

A bright sunset over the impressive Stonehenge.

Top day trips

Explore historic sites, charming cities and quaint villages on a day tour from London.

Top London tickets

Attractions

Best-selling London attraction tickets

London is home to a huge range of attractions, from classics such as Buckingham Palace and other royal attractions, to visitor favourites including the London Eye and the popular Warner Bros. Studios Tour London – The Making of Harry Potter.

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The London Eye

Spot iconic landmarks with 360-degree views of London during a rotation of this modern-day icon.

From £39.00
London itinerary essential
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Tower of London

Explore London's iconic castle and fortress, home of the world-famous Crown Jewels.

From £37.00
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Buckingham Palace

See the lavishly furnished State Rooms at one of the world's few remaining working royal palaces.

From £32.00
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Westminster Abbey

Marvel at the impressive architecture and uncover fascinating royal history within.

From £31.00
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Windsor Castle

Follow in the footsteps of royalty with a visit to the world's oldest occupied castle.

From £32.00
Corgis sit in front of wax figures of king charles and camilla at madame tussauds.

Madame Tussauds

Rub shoulders with royalty and superstars as you explore four immersive experiences.

From £27.00

Tours

Best-selling London sightseeing tours tickets

Join the best London tours to see more of the city and learn fun facts. With a whole variety of London sightseeing tours on offer, you can pick from guided or self-guided tours to explore at your own pace. Book our top picks below or browse all sightseeing tours.
See London in a day
Sweeping view of the front of St Paul's Cathedral with a blue sky in the background.

The Total London Experience

Tick off iconic landmarks St Paul’s Cathedral, the London Eye and the Tower of London in one day.

From £116.10
A man dressed of a tweed suit and wearing a brown hat is leading a Jack The Ripper tour in London.

Jack the Ripper Walking Tour

Step back in time and learn about some of London's greatest unsolved crimes.

From £14.00
See more of the UK
Trees and gardens with a wooden bench at Windsor Castle, with the castle and blue sky in the background.

Windsor Castle, Bath and Stonehenge Tour

Explore three iconic and historical sites on a guided day trip from London.
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Afternoon Tea Bus Tour

Combine the timeless tastes of a traditional afternoon tea with a panoramic tour of London.

From £49.00
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London by Night Tour

See London sparkle after dark on this evening tour taking in some of the city's most famous landmarks.

From £29.00
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Oxford, Warwick Castle and Stratford-upon-Avon Tour

Travel to Oxford, visit Shakespeare's birthplace and experience medieval life at Warwick Castle.

From £89.00

Theatre

Best-selling London theatre tickets

London's theatre scene is one of the greatest and most diverse in the world. Enjoy classic theatre in London with famous West End shows, innovative plays, off-West-End performances, or family-friendly musicals for all ages. Find all theatre shows in London now.

Top seller
A yellow poster with a drawing of a lion for the artwork of Disney's The Lion King theatre show in London

The Lion King

Follow Simba’s adventures in the Serengeti in this vibrant and much-loved musical.

From £43.75
Edie McCaig plays Matilda, a girl in a school uniform sitting on a chair in the centre of the stage, while other students run towards her from backstage.

Matilda The Musical

Discover the hilarious family-friendly show based on Roald Dahl's much-loved novel.

From £25.00
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My Neighbour Totoro

Join sisters Satsuki and Mei on a captivating journey, where they encounter magical creatures.

From £31.25
Two-part show closes 20 Sep
The cast of Harry Potter and the Cursed Child is on stage, wearing Hogwarts uniforms and holding hight the flags of the school's four houses: Gryffindor, Slytherin, Ravenclaw and Hufflepuff.

Harry Potter and the Cursed Child

See the world's favourite wizard embark on a new adventure in this award-winning show.

From £30.00
Official poster promoting Moulin Rouge! The Musical showing dancers from the iconic red lit cabaret.

Moulin Rouge! The Musical

Experience the glamour and excitement of Paris's most iconic nightclub.

From £26.50
dark circus-themed stage with dramatic mood lighting and acrobats performing stunts

COME ALIVE! London

Relive the magic of The Greatest Showman as you witness gravity-defying acrobatics.

From £60.25

What's coming up in London

Find out what's coming up in London with our monthly and seasonal guides crammed full of ideas and events to enjoy throughout the year. Or find top tips for things to do this weekend.

sun setting over the London Eye, Big Ben and Westminster Palace

Things to do in summer

Find out more
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Afternoon tea cruise on the Thames

Glide along the river while tucking into a traditional afternoon tea.
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Simply Stonehenge coach tour

Head out of London for a morning of exploring the mysterious megaliths.
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Regent's Park Open Air Theatre

Spend a summer's evening watching incredible shows under the stars.
New for 2026
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Electric Routemaster Tour Bus

Hop aboard for a live guided tour of London and its iconic landmarks.

London musicals

Book a spot at the best London musicals. From timeless shows with catchy tunes and dazzling dance numbers to inspiring off-West-End musicals that will leave you wanting more. Find London musical tickets for long-running and highly anticipated shows now.

Actress Vanessa Williams, playing Miranda Priestley in the musical The Devil Wears Prada, is seated centre stage in a red dress and sunglasses, staring at the audience and surrounded by colleagues.

The Devil Wears Prada

Step into the world of fashion in this hilariously fun and fabulously stylish musical.

From £28.00
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Wicked the Musical

Experience spectacular costumes and special effects in this multi-award-winning musical.

From £31.25
Special offer
Artwork promoting Kinky Boots Musical 2026

Kinky Boots

See the dazzling new version of the Olivier award-winning musical at the London Coliseum.

From £15.00
A man wearing long blue and brown trousers in a military style is holding a bottle and is surrounded by other members of the cast of Les Misérables.

Les Misérables

Immerse yourself in Victor Hugo's famous novel of love, redemption and revolution in France.

From £31.25
Thomas Vernal playing the role of Georges Washington is standing at the centre of the stage and is surrounded by other cast members of Hamilton the Musical, all dressed in blue and beige uniforms.

Hamilton the Musical

Get tickets to see the award-winning London production of the smash hit musical, Hamilton.

From £25.00
Official poster of the award-winning musical MAMMA MIA! showing a woman wearing a white dress and holding flowers.

Mamma Mia!

Sing along to the ultimate feel-good musical, filled with love, laughter and ABBA tunes.

From £18.75

Discover more with London videos

Want more information on things you can do and see in London? Watch the latest videos our team has put together!

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Theatre in London
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London Eye Champagne Experience
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Westminster Abbey
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Tower of London
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St. Paul's Cathedral
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Kew Gardens
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City Cruises
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Hop-on hop-off London bus tour
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Shakespeare's Globe

Useful information

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Where to stay
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Public transport
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Travelling to London
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Sustainability
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Oyster card
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Accessible London
A couple stand inside one of the London Eye's pods holding a glass of champagne. A graphic on the image reads "Date nights taken to new heights" and "London Makes it Possible".

 



Money-saving ideas

Follow these money-saving ideas to see more of London for less. Whether budget-friendly sightseeing passes, free attractions or top tips for cheap dining and hotels, find out how to visit London on a budget.
Save up to 50% on attractions
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London Explorer Pass
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London theatre offers
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London on a budget
Exterior of Waldorf Hilton in the evening with lit up sign.

Find the perfect Hilton hotel

Find out more

What's on in London

Plan your visit to coincide with top London events, from annual festivals to public holidays and sporting spectacles. Find out what's on in London now, or search for key events each month.
A woman stands among the orchids festival at Kew Gardens.

Discover what's on
A photo of a young girl looking at the camera, smiling, while enjoying the Up at The O2 walkway.

School holidays in London
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London events calendar
Groups of people sat on the grassy hill in Greenwich Park with a view of the National Maritime Museum and city in the background

Go green in London: Tips for a sustainable stay

Discover many ways to be sustainable in London