Business

Daily exploration of the most important people in business: the power players behind the world’s most interesting, successful and innovative companies and trends.

The Most Important People in Business

The End of the Sustainability Premium

IMD Business School’s Goutam Challagalla and Frédéric Dalsace challenge a persistent business assumption: that consumers will pay a premium for sustainability. They argue that successful companies are not selling sustainability as a virtue. Instead, they’re using it as a catalyst for innovation
By Goutam Challagalla and Frédéric Dalsace

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