DittoTV
 | |
| Type of business | Public |
|---|---|
Type of site | web portal (Entertainment, Video streaming |
| Available in | English, Hindi, Telugu, Kannada,Tamil, Malayalam, Marathi, Gujarati, Punjabi, Bangla |
| Dissolved | 15 February 2018 |
| Headquarters | |
| Area served | Worldwide |
| Owner | Aditi Vaidyanathan |
| Industry | OTT |
| URL | http://www.dittotv.com |
| Launched | 2012 |
| Current status | Defunct |
dittoTV was a video-on-demand platform launched in 2012, from the digital arm of Zee Entertainment Enterprises Limited (ZEE), Zee Digital Convergence Limited. The service was integrated with ZEE5 on 15 February 2018. It was India's most popular over-the-top media services TV distribution platform offering LIVE TV and Catch Up Content to end consumers on their mobile phones, tablets, laptops, desktops, entertainment boxes and connected TVs.[failed verification][1]
dittoTV was available across the globe in all international markets like the United States (currently unavailable), United Kingdom, United Arab Emirates, New Zealand, Australia and others. dittoTV hosted 100+ Live TV channels.
dittoTV offered features such as an electronic programme guide, a content recommendation engine, & multi-currency payment options.[2] It was acquired by ZEE Entertainment Enterprises, owner of its major competitor ZEE5 in 2017—leading to its merger with ZEE5 and eventual closure.
ZEE acquisition
[edit]ZEE announced in December 2017, that it would acquire dittoTV for $225 million. The new owners would be in exchange for promoting ZEE5 on its web properties post-acquisition. After the acquisition, dittoTV began to offer users a chance to migrate their subscriptions to a ZEE5 account.
ZEE5 Integration
[edit]ZEE5 has subsumed Zee's existing video streaming platforms Ozee (advertising-based) and Ditto TV (subscription-based), comes with 1 lakh hours of content including exclusive originals, Indian and international movies and TV shows, music, live television, health and lifestyle videos in 12 regional languages.
See also
[edit]References
[edit]- ↑ "With Ditto TV, Zee eyes a game-changer". Daily News and Analysis. 1 March 2012.
- ↑ "Mobile TV apps enabling live streaming of TV channels on smartphones". The Times of India. 4 September 2012.
