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WSWB

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WSWB
CityScranton, Pennsylvania
Channels
BrandingCW 38
Programming
Affiliations
Ownership
Owner
WOLF-TV, WQMY
History
FoundedNovember 16, 1981
First air date
June 3, 1985 (1985-06-03)
Former call signs
  • WSWB (CP, 1981–1984)
  • WOLF-TV (1984–1998)
Former channel numbers
  • Analog: 38 (UHF, 1985–2008)
  • Digital: 31 (UHF, 2003–2019)
Call sign meaning
Scranton and Wilkes-Barre
Technical information[1]
Licensing authority
FCC
73374
ERP120 kW
HAAT357.7 m (1,174 ft)
Transmitter coordinates
41°26′9.1″N 75°43′42.3″W / 41.435861°N 75.728417°W / 41.435861; -75.728417
Translator(s)
Links
Public license information
Websitethecw38.com

WSWB (channel 38) is a television station licensed to Scranton, Pennsylvania, United States, serving as the CW affiliate for Northeastern Pennsylvania. It is owned by Sinclair Broadcast Group alongside WOLF-TV (channel 56), a Fox affiliate, and WQMY (channel 53), an independent station with MyNetworkTV. The three stations share studios on PA 315 in the Fox Hill section of Plains Township; WSWB's transmitter is located on Bald Mountain, northwest of Scranton and I-476. WSWB's CW programming is broadcast from all three stations' transmitters.

The histories of channel 56 in Hazleton and channel 38 in Scranton are closely linked. A consortium of businessmen from New York state filed for both channels, with channel 38 as the main station and channel 56 as a satellite station to reach areas of southern Luzerne County. Channel 38, as WOLF-TV, and channel 56, as WWLF-TV, began broadcasting on June 3, 1985, simulcasting as the market's first modern independent station. In addition to becoming a Fox affiliate in 1986, WOLF-TV offered locally produced children's programming and was the first television station in the U.S. to air a newscast produced by a competing station: WNEP-TV, which began producing a 10 p.m. newscast for WOLF in 1991. A second repeater, WILF (channel 53) in Williamsport, launched in 1992.

In 1993, WOLF-TV's ownership merged into Pegasus Broadcast Television. In 1998, a comprehensive transmitter overhaul plan for the Pegasus stations saw channel 56 move to Penobscot Knob, the primary transmitter site for television in Northeastern Pennsylvania, and become the primary Fox affiliate as WOLF-TV. Channel 38 was split off as an affiliate of The WB under new WSWB call letters and ownership which contracted with Pegasus for programming and added UPN in 2005. It became the CW affiliate when The WB and UPN merged in 2006. New Age Media, which had bought Pegasus's stations out of bankruptcy, sold its assets to Sinclair in 2014, although Sinclair did not acquire the WSWB license until 2026.

History

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Early years

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In November 1980, a group of New York state businessmen led by Peter Rydell filed an application with the Federal Communications Commission (FCC) seeking to build channel 38 at Scranton, Pennsylvania, promising a program lineup of classic reruns and movies.[2] At the time, the market had no conventional independent station, but the region's public station, WVIA-TV (channel 44), devoted a significant portion of its programming to classic movies and series.[3] Among the members of the application group was Syracuse radio manager Craig Fox. The same applicants simultaneously filed for channel 56 at Hazleton, southwest of Scranton, and proposed to build it as a satellite station of the proposed Scranton station.[4] Fox in April 1981 announced that channel 38 would primarily show religious programs and broadcast from a tower on Bald Mountain, already used by WDAU-TV (channel 22).[5] By April 1983, the backers hoped to launch channel 38 in July 1983 using space leased from WDAU, which had just moved to new studios.[6] This deadline was missed, as the studio site had not been chosen.[7] They were also revising their plans for the Hazleton station, given the call sign WERF-TV. They had initially filed for use of the tower of Hazleton radio station WAZL at low power but now sought a high-power facility at Penobscot Knob, a site used by three other local TV stations.[8]

By November 1984, the backers had shifted their plans for channel 38 from a religious station to a secular independent station, in the largest market not then served by one. There had not been an independent in the Scranton area since WTVU (channel 73) in the 1950s. The WOLF-TV call sign was also announced at this time.[9] Initial financing was put together by assembling a limited partnership that sold 30 shares.[10] WOLF-TV on channel 38 and WWLF-TV on channel 56 from Hazleton began broadcasting on June 3, 1985, with a lineup of children's programs, classic reruns, and prime time movies.[11][12] The station barely made it; the film machine necessary to telecast the five movies on its opening-night lineup was not working five minutes before sign-on.[10] It operated from facilities on Oak Street in Scranton.[13] Cable television systems carried its signal to points as distant as Williamsport, Reading, and Binghamton, New York.[14]

In October 1986, WOLF-TV joined the new Fox network.[15] At this time, it was also building out a local identity. Tom Powell, the first anchorman on and former news director of WDAU-TV, served as an on-air personality and consultant to WOLF;[16] Ron Allen, host of the Sportsline program on WARM, began hosting a weekly television version;[15] and a weekly public affairs program was added. The station also debuted a mascot, a wolf named "Henry the 38th", to make appearances in the area.[17] This was a notable turnabout for WOLF-TV, which had been counseled by its initial public relations firm to avoid animal imagery in its branding.[18][19] In 1988, WWLF-TV moved from the WAZL tower to a higher-power transmitter facility on Nescopeck Mountain, which was projected to improve the signal to households in southern Luzerne County and points south shaded from WOLF-TV by terrain.[20]

Children's programming was a major emphasis for WOLF-TV in its early years. In 1989, the station introduced a local kids club, the "WOLF Cub Club", and hosted segments in its children's programming.[21] The club, which predated the launch of Fox Kids by a year, attracted 5,000 members in three months,[22] 35,000 by 1992,[23] and 40,000 by 1993—more than the Fox Kids Club in the larger Philadelphia market.[24] Maria Zone, who had hosted the segments, departed in 1993 and was replaced by Scott Topper.[25] Topper also hosted a weekly half-hour local show, Topper's Clubhouse, which aired from 1994[26] through his departure in 1997.[27] At one point, estimated former WOLF manager Gil Hoban, children's programming brought in 40 percent of the station's revenue.[28]

WOLF-TV began airing a local newscast on January 2, 1991, under an arrangement with WNEP-TV (channel 16), the region's ABC affiliate. Newswatch 16 at 10 was produced at WNEP-TV, sent to WOLF-TV, and transmitted by WOLF;[29] the stations each sold half the advertising time in the program. It largely consisted of similar news items to WNEP's own 11 p.m. newscast because executives at WNEP believed that the 10 p.m. report would serve an older, early-to-bed audience who did not wish to stay up until 11 p.m. for the late news.[30] Newswatch 16 at 10 marked the first time that a local TV station produced a newscast for a competing station in the same market.[31][a] On December 30, 1992, WILF (channel 53) began broadcasting to Williamsport from a ridge southwest of the city as a second satellite.[33]

The ownership of WOLF-TV and WWLF-TV, Scranton TV Partners, merged with Pegasus Broadcast Television of Radnor, owner of two Fox affiliates in the South, in 1993.[34] The deal was technically a sale, valuing WOLF-TV and WWLF-TV at $12.5 million.[35] Two local partners in Scranton TV Partners remained part of the ownership consortium under Pegasus.[36]

1998 shuffle

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In 1996, Pegasus proposed to move WWLF-TV to Penobscot Knob, thereby making it comparable to the major Scranton–Wilkes-Barre stations, and move the transmitter used by WWLF to Williamsport to upgrade WILF. This in turn would pave the way for the split of channels 38 and 56 and, because duopolies were not yet permitted by the FCC, the spin-off of one of the two stations to separate ownership, possibly a group that would run the station under a local marketing agreement (LMA).[37][38] The FCC granted approval to these changes in April 1997.[39] Pegasus planned to move Fox programming to channel 56 exclusively and then sell channels 38 and 53 to another group that would then enter into an LMA with Pegasus to program it as an affiliate of either UPN or The WB, neither of which had a primary affiliation with a full-power station in Northeastern Pennsylvania.[40] WYLN-LP provided WB programming, while WYOU-TV (the former WDAU-TV) was a secondary UPN affiliate.[41] By August 1998, The WB had been selected for the new station, and Pegasus had decided to keep WILF tied to the Fox affiliation.[42]

On November 26, 1998,[43] channel 56 became WOLF-TV and moved to a new tower on Penobscot Knob, jointly built with WNEP-TV. At that time, channel 38 became WSWB, a WB affiliate with an emphasis on the network's children's programming and regional sports coverage.[44][42] It was sold to KB Prime Media, a partnership of a local stockbroker and original WOLF-TV general manager Guy Turner, and LMAed back to Pegasus.[45] The new WB affiliate supplanted WPIX of New York City and WPHL-TV of Philadelphia on local cable systems.[46] Another division of Pegasus was involved in reselling DirecTV satellite service in rural areas. In June 2004, DirecTV moved to terminate its contract with Pegasus, prompting subsidiaries of the company to file for Chapter 11 bankruptcy reorganization.[47] All of the company's stations went up for sale. Pegasus attempted to buy WSWB, a deal the FCC stalled, and the bankruptcy trustee assigned the $2.1 million agreement to Mystic Television of Scranton, a firm owned by Daniel J. Duman of Silver Spring, Maryland.[48] In August 2006, the entire Pegasus group was put up for auction, and CP Media of Wilkes-Barre and its subsidiary New Age Media presented the winning bid for the company.[49][50]

In 2006, The WB and UPN merged to form The CW.[51] Though UPN programming had been unrepresented in Northeastern Pennsylvania,[52] WSWB had become a secondary UPN affiliate by the end of 2005.[53] WSWB was selected as the CW affiliate in March 2006.[54] WILF obtained the MyNetworkTV affiliation and was split off as its own station, WQMY.[55][56]

Sinclair operation and ownership

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On September 25, 2013, New Age Media announced that it would sell most of its stations, including WOLF-TV and WQMY, to Sinclair Broadcast Group for $90 million. Concurrently, WSWB was to be sold by MPS Media to Cunningham Broadcasting and continue to be operated by WOLF-TV.[57][58] On October 31, 2014, New Age Media requested the dismissal of its application to sell WOLF-TV and WQMY;[59] the next day, Sinclair closed on its purchase of the non-license assets of the New Age Media stations.[60] New Age continued to hold the licenses, but Sinclair began operating the stations through a master service agreement.[61]

On July 28, 2021, the FCC issued a Forfeiture Order stemming from a lawsuit against MPS Media. The lawsuit, filed by AT&T, alleged that MPS Media failed to negotiate for retransmission consent in good faith for the stations. Owners of other Sinclair-managed stations, such as Deerfield Media, were also named in the lawsuit. MPS was ordered to pay a fine of $512,288.[62]

Sinclair filed on May 28, 2025, to acquire the WOLF-TV and WQMY licenses from New Age Media,[63] which was completed on August 1.[64] On February 24, 2026, Sinclair filed to acquire WSWB, requesting a waiver of ownership rules to own more than two broadcast licenses in the market. It contended that its ability to provide programming and other services to WSWB would be enhanced by direct ownership,[65] citing declining advertising revenues and economies of scale from full integration. The FCC granted such a waiver on April 21,[66] and the sale was completed on May 1.[67]

Technical information

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Subchannels

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WSWB's primary transmitter is located on Bald Mountain.[1] The station's signal is multiplexed:

Subchannels of WSWB[68]
Channel Res.Tooltip Display resolution Short name Programming
38.1 1080iCWThe CW
38.2 480iMeTVMeTV
38.3 CometComet (4:3)
38.4 TheNestThe Nest (4:3)

Analog-to-digital conversion

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WOLF-TV and WSWB were among the last Scranton–Wilkes-Barre stations to launch digital signals, which were on the air by November 2003.[69] They were also among the first to cease analog broadcasts; WSWB closed its analog signal in December 2008.[70] The station's digital signal remained on its pre-transition UHF channel 31, using virtual channel 38.[71] It relocated its signal to channel 34 in 2019 as a result of the 2016 United States wireless spectrum auction.[72]

Translator

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A digital replacement translator provides additional coverage for WSWB.[68]

WSWB and the other major Scranton–Wilkes-Barre stations maintain secondary transmitters at Waymart, where the operation of the Waymart Wind Farm interferes with the reception of television signals from Mountain Top. In 2004, the FCC authorized the construction of a tower on Moosic Mountain.[73] FPL Energy (now NextEra Energy Resources), owner of the wind farm, built the facility to provide the signals of the major networks.[74]

  1. Though Newswatch 16 at 10 was the first news share agreement to go to air, it was not the first arrangement to be announced. That was between WRC-TV and WFTY in Washington, D.C.,[32] for a newscast that debuted on January 14, 1991.[31]

References

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  1. 1 2 "Facility Technical Data for WSWB". Licensing and Management System. Federal Communications Commission.
  2. "Businessmen Seek TV Channel License". The Scranton Times. November 20, 1980. p. 30. Retrieved June 2, 2026.
  3. Sommers, Bart (July 18, 1980). "Independent TV Station May Locate Here". Citizens' Voice. p. 36. Retrieved June 2, 2026.
  4. Gloman, Chuck (December 17, 1980). "Two firms seeking local TV licenses". Standard-Speaker. pp. 25, 48. Retrieved June 2, 2026.
  5. Hoffman, Mark L. (April 27, 1981). "Religious television coming". The Times Leader. p. 6. Retrieved June 2, 2026.
  6. McKenna, Patrick; Sobers, William (April 11, 1983). "Station Plans Listed". The Scranton Times. pp. 3, 7. Retrieved June 2, 2026. This and some other articles misspell WSWB and WSWV.
  7. Torkelson, Jean (October 15, 1983). "An update on 3 former area anchormen". Press Enterprise. p. TV Preview 4. Retrieved June 2, 2026.
  8. "TV applicant seeks more power". Standard-Speaker. July 27, 1983. p. 22. Retrieved June 2, 2026.
  9. Marcus, Lew (November 28, 1984). "High-Power Independent TV Station Due for City". The Tribune. p. 3. Retrieved June 2, 2026.
  10. 1 2 Borowski, Neill (August 12, 1985). "Limited partnerships break into broadcasting". The Philadelphia Inquirer. p. 3-D. Retrieved June 2, 2026.
  11. "WOLF-TV on the air". The Tribune. June 4, 1985. p. 3. Retrieved June 2, 2026.
  12. Gloman, Chuck (May 11, 1985). "Wide program range for Hazleton's 1st TV station". Standard-Speaker. pp. 21, 33. Retrieved June 2, 2026.
  13. Sullum, Jacob (June 4, 1985). "WOLF-TV joins UHF station pack". The Times Leader. pp. 3A, 6A. Retrieved June 2, 2026.
  14. Hennigan, Jim (May 28, 1985). "New TV Station Prepares to Start Service on June 3". The Scranton Times. p. 17. Retrieved June 2, 2026.
  15. 1 2 Hennigan, Jim (August 29, 1986). "WOLF-TV Joins Fox TV Network". The Scranton Times. p. 21. Retrieved June 2, 2026.
  16. Torkelson, Jean (October 10, 1986). "WDAU makes a 'YOU turn". The Times Leader. p. 9D. Retrieved June 2, 2026.
  17. "WOLF Notes Gains Since 1985 Sign-on". The Scranton Times. March 22, 1987. p. P-4. Retrieved June 2, 2026.
  18. Torkelson, Jean (June 6, 1986). "WOLF-TV celebrates anniversary; improved ratings a priority". Press Enterprise. p. 9. Retrieved June 2, 2026.
  19. Torkelson, Jean (December 1, 1988). "Fans air their feelings about FM morning team". The Times Leader. p. 7D. Retrieved June 2, 2026.
  20. "Station branches out". The Times Leader. July 31, 1988. p. 5G. Retrieved June 2, 2026.
  21. "WOLF-TV's Cub Club starts today". The Times Leader. April 24, 1989. p. 9D. Retrieved June 2, 2026.
  22. Torkelson, Jean (July 13, 1989). "WOLF eyes benefits of 'Totally Hidden' lawsuit". The Times Leader. p. 13C. Retrieved June 2, 2026.
  23. Kaikowski, Geri Anne (September 3, 1992). "WOLF and Fox: Not just kid stuff and not for teens only". Citizens' Voice. p. 31. Retrieved June 2, 2026.
  24. Strosnider, Kim (January 23, 1993). "Young viewers play along with WOLF kids club". Press Enterprise. The Associated Press. p. 6. Retrieved June 2, 2026.
  25. Jones, Mark E. (July 31, 1993). "New Kids Club host bringing top trends". The Times Leader. pp. 1C, 2C. Retrieved June 2, 2026.
  26. "'Clubhouse' goes on air". The Tribune. February 25, 1994. p. C-6. Retrieved June 2, 2026.
  27. Mates, Rich (November 22, 1997). "Scott Topper Heading West; Others Arrive". The Scranton Times. pp. C4. Retrieved June 2, 2026.
  28. Mates, Rich (December 1, 2001). "'Mighty Morphin Rangers' lose their 'power' on Fox Television Network". Citizens' Voice. p. 30. Retrieved June 2, 2026.
  29. "Stations To Launch News at 10". The Scranton Times. December 5, 1990. p. 30. Retrieved June 2, 2026.
  30. Mates, Rich (January 5, 1991). "Earlier Newscast at 10 on WOLF-TV Is Serving Area's Aging Population". The Scranton Times. p. C-6. Retrieved June 2, 2026.
  31. 1 2 Carter, Bill (January 7, 1991). "Stations Seek More Profits on News". The New York Times. ISSN 0362-4331. Retrieved June 2, 2026.
  32. Halonen, Doug (October 15, 1990). "WRC to air newscast on rival station". Electronic Media. pp. 1, 55.
  33. "WILF". Television & Cable Factbook. Warren Communications News. 2006. p. A-1947.
  34. "WOLF, WWLF stations sold". Standard-Speaker. January 30, 1993. pp. 25, 36. Retrieved June 2, 2026.
  35. Kaikowski, Geri Anne (February 4, 1993). "WNEP's big surprise unfolds and some other local TV news". Citizens' Voice. p. 25. Retrieved June 2, 2026.
  36. Mates, Rich (December 18, 1992). "WOLF-TV taking steps toward merger with two other stations". The Tribune. p. A-5. Retrieved June 2, 2026.
  37. Mates, Rich (August 28, 1996). "New area TV station on the horizon". The Tribune. p. A3. Retrieved June 2, 2026.
  38. Stout, Alan K. (September 1, 1996). "Fox stations hunt for brighter, clearer picture: WOLF-TV may relocate transmitting capability for WWLF-TV". The Times Leader. p. Hazleton Extra 21. Retrieved June 2, 2026.
  39. Mates, Rich (April 23, 1997). "WOLF-TV gets OK for boost in power". The Tribune. p. A-6. Retrieved June 2, 2026.
  40. Mates, Rich (January 3, 1998). "WOLF on the Prowl for Its Share of TV Booty". The Scranton Times. p. C5. Retrieved June 2, 2026.
  41. Kaikowski, Geri Anne (January 15, 1998). "A Foxy new station". Citizens' Voice. p. 4. Retrieved June 2, 2026.
  42. 1 2 Dino, Jim (August 9, 1998). "Fox 38 TV will split into two stations". Standard-Speaker. pp. A1, A2. Retrieved June 2, 2026.
  43. Rose, Van (December 2, 1998). "WOLF-TV catches flak for 38 switch". The Times Leader. pp. 1C, 4C. Retrieved June 2, 2026.
  44. Mates, Rich (October 17, 1998). "Major Changes Are in the Works for WOLF-TV". The Scranton Times. p. C4. Retrieved June 2, 2026.
  45. Mates, Rich (June 13, 1998). "Channel 38 Sold, but Management Still the Same". The Scranton Times. p. C4. Retrieved June 2, 2026.
  46. Mates, Rich (November 26, 1998). "WSWB to debut in area; WOLF to switch channels". The Tribune. p. A3. Retrieved June 2, 2026.
  47. "DirecTV-Pegasus Battle Continues". The Los Angeles Times. June 3, 2004. p. C9. Retrieved June 2, 2026.
  48. Mates, Rich (May 11, 2005). "Channel 38 To Be Sold for $2.1M". The Scranton Times. p. 28. Retrieved June 2, 2026.
  49. Gulla, Tim (August 9, 2006). "Local investors await FCC approval to purchase TV stations". Citizens' Voice. p. 3. Retrieved June 2, 2026.
  50. Gulla, Tim (August 31, 2006). "TV station document names two local investors in Times Leader". Citizens' Voice. p. 4. Retrieved June 2, 2026.
  51. Carter, Bill (January 24, 2006). "UPN and WB to Combine, Forming New TV Network". The New York Times. Retrieved August 4, 2017.
  52. Romano, Allison (May 23, 2005). "WNEP in Charge". Broadcasting & Cable. p. 11. ProQuest 225333303.
  53. Kaikowski, Geri Anne (December 31, 2005). "Orange Bowl gets local TV coverage". The Tribune. p. C3. Retrieved June 2, 2026.
  54. Kaikowski, Geri Anne (March 23, 2006). "Area WSWB TV station is accepted for CW affiliation". Citizens' Voice. p. 43. Retrieved June 2, 2026.
  55. Romano, Allison (May 1, 2006). "MyNetworkTV Beefs Up With 12 More Affils". Broadcasting & Cable. Retrieved June 2, 2026.
  56. Janoski, Dave (August 9, 2006). "Area firm to acquire Fox, WB affiliates". The Times Leader. pp. 1A, 12A. Retrieved June 2, 2026.
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  62. "Forfeiture Order" (PDF). Federal Communications Commission. July 28, 2021. Retrieved October 4, 2021.
  63. "Assignments". Licensing and Management System. Federal Communications Commission. May 28, 2025. Retrieved May 28, 2025.
  64. "Notification of Consummation". Licensing and Management System. Federal Communications Commission. August 1, 2025. Retrieved February 13, 2026.
  65. "Assignments". Licensing and Management System. Federal Communications Commission. February 24, 2026. Retrieved February 24, 2026.
  66. "Application to Assign WSWB(TV) to a Subsidiary of Sinclair, Inc" (PDF). Federal Communications Commission. April 21, 2026.
  67. "Notification of Consummation". Licensing and Management System. Federal Communications Commission. May 1, 2026. Retrieved May 3, 2026.
  68. 1 2 "RabbitEars TV Query for WSWB". RabbitEars. Retrieved April 16, 2026.
  69. Mates, Rich (November 2, 2003). "Digital revolution: High definition television making older sets obsolete". Citizens' Voice. pp. H1, H10. Retrieved June 2, 2026.
  70. Dino, Jim (January 18, 2009). "Local TV stations already switched". The Times-Tribune. pp. H1, H2. Retrieved June 2, 2026.
  71. "DTV Tentative Channel Designations for the First and Second Rounds" (PDF). Federal Communications Commission. May 23, 2006. Archived from the original (PDF) on August 29, 2013. Retrieved August 29, 2021.
  72. "FCC TV Spectrum Phase Assignment Table" (CSV). Federal Communications Commission. April 13, 2017. Archived from the original on April 17, 2017. Retrieved April 17, 2017.
  73. DiStasio, Thomas M. (October 11, 2004). "TV Tower Okayed For Wind Farm Neighbors". The Wayne Independent. Honesdale, Pennsylvania.
  74. McConnell, Steve (December 16, 2008). "Wind farm neighbors safe for digital TV, says FPL". The Wayne Independent. Honesdale, Pennsylvania.