08:00h-08:45h – Registration 

08:45h – 09:00h  – Welcome spechees 

09:00h- 12:00h  – Lectures & Panel discussion 

09:00h-09:20h – Jyoti Hosagrahar, deputy director, World heritage centre, UNESCO *online lecture

Topic: Managing Urban Heritage while Advancing Sustainable Development and Climate Resilience”

09:20h – 09:40h – Mark Wallis, managing director, Past Pleasures Consulting, Great Britain

Topic: The Stories in the Stones

09:40h-10:00h – Dora Ivanova, founder & CEO of the Buzludzha Project Foundation, Bulgaria

Topic: Preservation and reinterpretation of Buzludzha Monument through community engagement and creative heritage strategies 

10:00h – 10:30h – Panel discussion

Topic: Rethinking the future of cultural tourism

Moderator:  Goran Ćorluka, University of Split, Department for Professional studies 

• Dora Ivanova, founder & CEO of the Buzludzha Project Foundation, Bulgaria
• Mark Wallis, managing director, Past Pleasures Consulting, Velika Britanija
• Jyoti Hosagrahar, deputy director, World heritage centre, UNESCO
• Mario Šerić, owner and managing director, MarCon consulting in tourism and hospitality

10:30h – 11:00h – Coffee break/B2B meetings

11:00h – 11:20h – Mario Šerić, owner and managing director, MarCon consulting in tourism and hospitality

Topic: Trends in cultural tourism of southern Europe –  What happens and who wins?

11:20h – 11:40h  – Presentation of best student innovative idea of historic site interpretation

11:40h – 12:10h  – Panel discussion with students

Topic: Cultural tourism from the perspective of generation Z

Moderator: Goran Ćorluka, University of Split, Department for Professional studies 

12:10h – 14:00h – Lunch break

13:30h – 17:00h – Organized sightseeing of cities (options: Solin or Trogir)

18:00h – 19:00h – Optional: Artistic workshop

20:00h – 21:00h – Dinner

09:00h – 12:00h – Lectures & Panel discussion 

09:00h – 09:20h – Ines Resler, director, Našice tourist board/President of City council of Našice

Topic:  Našice – city of nobility and culture

09:20h – 09:40h –  Renata Tešija, Senior Expert Associate, Department of Tourism, Maritime Affairs and Transport, Split-Dalmatia County

Topic:  From Story to Brand: How Storytelling Builds a Sustainable Dalmatia

09:40h – 10:00h – Davor Bruketa, Chief Creative Officer and Co-Chairman, Bruketa & Žinić & Grey marketing agency

Topic: “We are who we are”; Communication strategies for new age

10:00h – 10:20h – Irena Ateljević, PhD, Associate Professor, Aspira College of Management and Design, founderess of the Regeneration Center – Terra Meera

Topic: Regenerative Renaissance and Transmodern Step into Regenerative Tourism

10:20h – 10:40h – Darko Bilandžić, Head of marketing, Museum of Vučedol culture

Topic: From prehistory to artificial intelligence 

10:40h – 11:00h – Elis Gobo, director Arsiana d.o.o. Company of Municipality Raša

Topic: Kova experience in mine Raša

10:40h – 11:15h – Coffee break/B2B meetings 

11:15h – 12:00h  – Panel discussion          

Topic:  Future of cultural tourism in Croatia – who, what, where, when, why and how?

Moderator: Željko Trezner, director, Centre for responsible tourism

• Ines Resler, director, Našice tourist board
• Elis Gobo, director Arsiana d.o.o. Company of Municipality Raša
• Renata Tešija, Senior Expert Associate, Department of Tourism, Maritime Affairs and Transport, Split-Dalmatia County
• Irena Ateljević, PhD, Associate Professor, Aspira College of Management and Design
• Darko Bilandžić, Head of marketing, Museum of Vučedol culture

12:00h – 13:00h – Lunch break

13:00h – 16:30h – Organized sightseeing (options: city of Split or Omiš)

16:30h – 19:00h – Free time / Optional: Archaeological workshop (5 PM – 6 PM)

19:00h – 20:00h – Awards ceremony

20:00h – 21:30h – Gala dinner