Behavioral Scientist · Thinkers50 Radar

The science of better decisions.

I help organizations turn behavioral science into better decisions — and the behavior that follows, with the rigor of the lab and the pragmatism of the boardroom. My attention now is on the question that will define the coming decade: how humans and AI decide and act together.
Work with me—Explore the AI Lab
Co-founder of BEworks · Former Senior Behavioral Scientist, The World Bank
Nina Mažar
Featured in The New York Times Financial Times BBC Wired Harvard Business Review
01

Advise

Advisory that builds behavioral science into strategy, product, and policy — not bolted on, but designed in from the start.

02

Test

Field experiments and national megastudies that prove what actually changes behavior in the real world — before you scale it.

03

Teach

Workshops that build genuine behavioral-science capability inside your team, grounded in real cases.

The Frontier · AI & Human Behavior

What happens when the sellers are AI?

I co-lead the Platform Governance Research Lab together with my BU colleague Marshall van Alstyne, where we design and test marketplace mechanisms — including ones run by AI agents — that make honesty the most rewarding strategy. NSF-funded work with Boston University, MIT, and Cornell University on one of the most urgent questions of the moment.

4,000+
participants
100+
experiments
$550K
NSF grant
Explore the Lab → truthmarket.com
Sunburst of seller strategies — Platform Governance Research Lab
Behavioral Science in the Wild book cover

Behavioral Science in the Wild

My award-winning book, co-edited with Dilip Soman — a practical guide for managers and policymakers translating behavioral science from pilot studies into real organizations.

Get the book