The gamification platform for marketers

Playable is a flexible, self-service SaaS platform for building marketing gamification campaigns at scale. With more than 40 game types, native API integrations, and enterprise-grade data security, marketers can create, customize, and launch interactive experiences across the entire customer journey, all in one platform.

Step into the power of play:
discover Playable in action

Explore how gamified campaigns are created, tailored, and launched – through a guided platform tour or quick demo video overview.

Take the platform tour

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Create

Turn ideas into engaging, on-brand games; with a streamlined build process that perfects every interaction.

Campaign flow builder to map and control the user journey.
40+ pre-coded game concepts – from quizzes, drop games and scratch cards, to wheels of fortune and personality tests.
Drag-and-drop visual editor for effortless customization.
Concept recommender takes the guesswork out of game selection, powered by Playable performance data.

Tailor

Fine-tune campaigns efficiently for maximum standout, with deep customization and seamless integration across your tech stack.

Tap into our Inspiration Hub of ideas, templates, and best practices to spark creativity.
Brand customization to adjust colors, fonts, and layouts to match your identity.
Native integrations with all major CRM, marketing automation, ESP, and analytics platforms.
Fully integrated prize management, configurable logic, prize pools, and instant win mechanics.

Deploy

Scale fast and smart multi-channel campaigns, track performance in real time, and optimize for maximum impact.

Deploy campaigns across web, social, email, in-store, app and more.
Effortless campaign cloning enables consistent, global rollouts.
Real-time statistics dashboards surface engagement and funnel metrics.
Advanced multi-campaign reporting with exportable data for comprehensive analysis.

Our game concepts

40+ no-code marketing gamification concepts – ready to customize, launch and play.

Luck games

Spin, scratch, or roll your way to instant engagement – drive quick participation and high-volume engagement.

Luck games

Knowledge games

Quizzes, predictions, and personality tests that spark curiosity, deepen brand interaction, and deliver audience insights.

Knowledge games

Skill games

Puzzles, memory tests, and arcade classics that encourage repeat play, competition, and lasting brand impact.

Skill games

Try our games

More reasons marketers choose the Playable platform

Leaderboards & Rankings

Showcase top players and drive competition with customizable leaderboards, points, and progress tracking.

Playable gamification platform key features: advance reward settings

Advanced Prizes & Rewards

Flexible prize logic, instant wins, and winner management – all fully integrated with secure redemption options.

Media Management

Centralized media library with folders, editing tools, and reusable assets for faster campaign builds.

Playable gamification platform key features: Branded design & layouts

Global Layout & Design Settings

Standardize campaigns with global themes, templates, and CSS, plus AI translation for efficient localization.

Playable gamification platform key features: Advanced user management

User & Role Management

Control access with custom roles, SSO, and 2FA for secure collaboration.

Enterprise-Grade Security

ISO 27001 certified, GDPR-compliant, and hosted in the EU on AWS with robust encryption.

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Integrations

Connect Playable to your marketing stack with ease.

50+ native integrations, including CRM, marketing automation, ESP, and analytics platforms.
Webhooks & API for custom connections.
Storage integrations for seamless data handling.
Transfer registration data, game data, and more – from zero-party responses to first-party behavioural insights.

Analytics and tracking

Collect, analyse, and act on the data that matters.

Gather zero- and first-party data, plus aggregate player and campaign insights.
Capture individual player information, behavior, preferences, and game outcomes.
Real-time dashboards with registrations, sessions, funnels, engagement, and conversions.
Multi-campaign reports, external sharing links, and Google Sheets exports.
Built-in tracking with GTM, GA4, pixel tracking, and UTM parameters.
Advanced data layer events for deeper behavioural analysis.