Fee Drop Highlights

Revenue Calculator

Calculate your Profitability¹

To calculate your profit on Amazon, subtract the total selling fees and product cost from your selling price.

Profit = Selling Price – (Referral Fee + Closing Fee + Weight Handling Fee + Other Applicable Fees + Product Cost)

Calculate now

¹Results provided by the Revenue Calculator are estimates only. Actuals costs may vary.

Lo-fi image of the Amazon FBA Revenue Calculator

Seller Fee Savings Across Products

Check revised fees across all categories

How to make these fee reductions work for you

Whether you're an existing seller or just getting started, here's how you can put them to work.

List more products on Amazon

Fee reduction provides an opportunity to add more products in these price bands providing higher chances of growth.

An open shipping box with confetti on top representing a box deal

Price More Competitively

With lower fees, you may explore an opportunity to price more competitively especially in price-sensitive categories.

Reinvest Savings into business

You may consider channeling savings into deals, discounts, or promotions to potentially reach more customers.

Not Selling on Amazon Yet? This might be a great time to start

With fee reductions across multiple categories and price bands, this is a great time to register as a seller on Amazon, list your products, and start selling from day one.

On an average 60% of the new sellers get their first sales within 4 weeks of starting their business.²

Build your Brand with Us

300M+

Unique visitors per year visit Amazon.in.²

99.3%

Indian pincode reach for delivery.²

38K+

Sellers achieved their highest-ever single day sales during festive events.²

14L+

Sellers are selling on Amazon.in.²

Craft your success story with us

Sale events

Tools to scale

Seller dashboard

Sale events

Participate in Amazon.in sale events

Amazon's premier shopping events - including Great Indian Festival, Prime Day, and seasonal sales - create multiple high-volume selling windows annually. With 5-7x customer traffic surge and special promotional features, sellers can boost visibility and sales across categories while reaching Prime members and new customers.

Watch full video

"Our first Great Indian Festival was a big surprise for us, we saw a surge of 10x in sales and last year Amazon helped us close a 2 Cr B2B deal which we fulfilled in 48 hours".³

Ankush Dadu

Director, Anand Sweets and Savouries

In 2024, sellers saw a 40% and 50% surge in sales respectively during Prime Day and Great Indian Festival.²

Tools to scale

Boost business with advanced seller tools

Make data-driven decisions with access to 40+ real-time business metrics, automated tools for pricing, inventory, and advertising to drive growth.

Watch full video

"We use many Amazon tools like Amazon Pi, Brand Analytics and Consumer Voice, which helps us in understanding the demand pattern, improve products & launch better offerings".³

Prashanta Roy

Head of Digital commerce, Waree Energies Limited

Access tools that help sellers automate pricing, inventory, and advertising decisions daily.

Seller dashboard

Manage your business anytime, anywhere

Track daily performance, check real-time order notifications, inventory alerts, and customer insights through a centralized platform that processes over 28,000 orders daily across India.

Watch full video

"Using the Amazon dashboard and Account Management support, we were able to get firsthand insight into customer behaviour & demand patterns".³

Sudeep N

Co-founder & CEO, Waterscience

Respond 2.5x faster to customer queries using the mobile Seller Central app.⁴

See what our sellers have to say³

Downloadable resources for you

Grow your brand with our brand e-book

25% new brand owners on Amazon.in get their first one lakh in sale within 100 days of launch on average.¹

Amazon.in Newsletter!

Take 30 seconds to answer 3 questions and discover how big brands win on Amazon.in, interesting market trends and more from our newsletter.

Zero spam. Unsubscribe at any time.

Question 1 of 3

What do you want to learn more about?

Help always on hand - Amazon Seller app

The Amazon Seller app is packed with features to help you manage and grow your e-commerce business wherever you are. It gives you the freedom to take care of business details right from your phone or tablet.

illustration of the Amazon Seller app on a mobile device

Start selling today!

Put your products in front of millions of customers who search for Amazon.in everyday.

Start selling

¹Amazon Internal Data, 2023

²Amazon Internal Data, 2024

⁴Amazon Global Data, 2024

³Disclaimer

The above information and claims have been provided by the independent third party Sellers and displayed by Amazon.in on an 'as-is' basis. Amazon.in makes no representations as to the accuracy, correctness, reliability or validity of such claims and information and does not provide any guarantees or warranties of any kind, express or implied, whatsoever in relation to the same.

Frequently Asked Questions

Get answers to the frequently asked questions about Amazon Saheli

What does Saheli mean?

The word Saheli in Hindi literally means a female friend. Amazon is acting like a friend to the women entrepreneur by enabling them to become successful online entrepreneurs.

I am a woman entrepreneur, affiliated with one of the Amazon collaborators. I sell products offline and/or on other portals. Can I be a part of Amazon Saheli?

Yes, you can apply for the program and we will validate all the details you provide. Once you apply successfully, we will send you all details to start selling on Amazon.in as a Saheli seller. To receive Saheli benefits of reduced referral fee, imaging and cataloguing support for launching your business on Amazon, you need to be affiliated with one of our collaborators.

I am a woman entrepreneur and I am already selling on Amazon. Can I be a part of the Saheli program?

Yes. Please fill the form available in the 'Apply now' section. We will review your submission and get back to you.

Can I avail all the benefits, if I am already selling on Amazon?

Your products and story will be added to Amazon Saheli Store.

Free imaging and cataloguing, account management, subsidized referral fee and onboarding training support are meant to help woman entrepreneur who has not started selling on Amazon. As you are already selling on Amazon you are not eligible for the launch support.

We are an NGO/Not for Profit Organization. How can we work /engage with Amazon Saheli?

If you are a government run body/NGO/Not for Profit and are helping women entrepreneurs in selling products and you meet our requirements, we will onboard you as our collaborators. Please apply on the link given on this page.

What are the requirements to sell under the Saheli program?

As this program is to empower women entrepreneurs, you need to be a woman entrepreneur. You also need to have the following requirements to Sell on Amazon - Your proprietorship details, contact details, bank account, PAN Number and GST. You can click below to know more about Selling on Amazon.

Click here to know more about selling on Amazon

I don’t have GST and I want to sell my products online. How can Amazon Saheli help me?

You need to have GST to Sell on Amazon. Don't have GST? You can connect with a third party service provider to help you get GST by clicking on the below link-.

Cleartax special offer for Amazon sellers

Who will take care of my logistics, inventory and seller account?

Saheli team will only help you get started on Amazon with training, account set up, free imaging & cataloguing and account management support in your initial 30 days as a seller onthe marketplace . You will be managing your seller account.

You can avail FBA or easy ship services as per applicable fee . You can read more about the same below:

Your Fulfillment Options

How will I get notified of the training schedule? How much do I need to pay for them?

Once you are invited for the program, you will get an SMS or E-mail notification with the exact date and location of the training if it is an offline workshop or you will get webinar registration link if it is an online training session. This onboarding session will be for all the sellers launched under the Saheli program at no cost.

I have already applied but there has been no response. How can I escalate the same to Amazon?

You can write an email to saheli@amazon.com and we will get in touch with you.

I still have queries, how can I get in touch with you?

You can write to us at saheli@amazon.com. We would be happy to assist you.

Sitemap

Confidentiality Policy

Learn how to sell

New Seller Incentive worth ₹41,000

Increase your reach

Amazon Brand e-book

Estimate fees and explore offers

Seller tools & blogs

Beginner's Guide

Events and assistance

Founder of Cheeky Chunks

Start

Learn how to sell

New Seller Incentive worth ₹41,000

Grow

Increase your reach

Amazon Brand e-book

Fees & Savings

Estimate fees and explore offers

Resources & Tools

Seller tools & blogs

Beginner's Guide

Support & More

Events and assistance

Founder of Cheeky Chunks

Fee Drop Highlights

Calculate your Profitability1

Seller Fee Savings Across Products

How to make these fee reductions work for you

List more products on Amazon

Price More Competitively

Reinvest Savings into business

Not Selling on Amazon Yet? This might be a great time to start

On an average 60% of the new sellers get their first sales within 4 weeks of starting their business.2

Build your Brand with Us

300M+

99.3%

38K+

14L+

Craft your success story with us

Sale events

Participate in Amazon.in sale events

In 2024, sellers saw a 40% and 50% surge in sales respectively during Prime Day and Great Indian Festival.2

Tools to scale

Boost business with advanced seller tools

Access tools that help sellers automate pricing, inventory, and advertising decisions daily.

Seller dashboard

Manage your business anytime, anywhere

Respond 2.5x faster to customer queries using the mobile Seller Central app.4

See what our sellers have to say3

Downloadable resources for you

Grow your brand with our brand e-book

25% new brand owners on Amazon.in get their first one lakh in sale within 100 days of launch on average.1

Amazon.in Newsletter!

What do you want to learn more about?

Have you heard about any of the Amazon selling programs?

Have you heard about any of the Amazon selling programs?

Have you heard about any of the Amazon selling programs?

Which category are you most interested in?

Which category are you most interested in?

Which category are you most interested in?

Help always on hand - Amazon Seller app

Start selling today!

Frequently Asked Questions

Select your preferred language

Calculate your Profitability¹

On an average 60% of the new sellers get their first sales within 4 weeks of starting their business.²

In 2024, sellers saw a 40% and 50% surge in sales respectively during Prime Day and Great Indian Festival.²

Respond 2.5x faster to customer queries using the mobile Seller Central app.⁴

See what our sellers have to say³

25% new brand owners on Amazon.in get their first one lakh in sale within 100 days of launch on average.¹