Brand

Assets and guidelines for using Tangled's logo and brand elements.

Tangled's logo and mascot is Dolly, the first ever cloned mammal. Please follow the below guidelines when using Dolly and the logotype.

Black logotype

For use on light-colored backgrounds.

This is the preferred version of the logotype, featuring dark text and elements, ideal for light backgrounds and designs.

For use on dark-colored backgrounds.

This version features white text and elements, ideal for dark backgrounds and inverted designs.

When a smaller 1:1 logo or icon is needed, Dolly's face may be used on its own.

Note: for situations where the background is unknown, use the black version for ideal contrast in most environments.

White logo mark on colored backgrounds.

The white logo mark provides contrast on colored backgrounds. Perfect for more fun design contexts.

Dark logo mark on lighter, pastel backgrounds.

The dark logo mark works beautifully on pastel backgrounds, providing crisp contrast.

Custom coloring of the logotype is permitted.

Recoloring the logotype is allowed as long as readability is maintained.

Example: Gray/sand colored logotype on a light yellow/tan background.