OUR NEXT EVENT
LIVE WEBINAR
Tuesday, July 14, 2026 · 10:00 AM – 11:00 AM (PT)
Your role is to position and build messaging to promote and support tools intended to help developers better do their work. The rise of autonomous coding agents has many technical teams seeking to produce more functionality with fewer developers. Many SaaS companies now fear they will be replaced by highly customized “vibe coded” software generated in a matter of days instead of months by subject matter experts with little if any programming experience. All of these factors have a dramatic impact on our job as marketing leaders targeting technical audiences. In this session, experts who are successfully navigating these revolutionary changes in our industry share their best practices and thoughts on how to succeed in marketing developer tools and products to newly empowered audiences while continuing to serve the audiences they have traditionally marketed to.
Panelists/Speakers
Moderator: Daniele Bernardi, CEO @ Toolhouse
LIVE WEBINAR
Tuesday, July 14, 2026 · 10:00 AM – 11:00 AM (PT)
Your role is to position and build messaging to promote and support tools intended to help developers better do their work. The rise of autonomous coding agents has many technical teams seeking to produce more functionality with fewer developers. Many SaaS companies now fear they will be replaced by highly customized “vibe coded” software generated in a matter of days instead of months by subject matter experts with little if any programming experience. All of these factors have a dramatic impact on our job as marketing leaders targeting technical audiences. In this session, experts who are successfully navigating these revolutionary changes in our industry share their best practices and thoughts on how to succeed in marketing developer tools and products to newly empowered audiences while continuing to serve the audiences they have traditionally marketed to.
Panelists/Speakers
Moderator: Daniele Bernardi, CEO @ Toolhouse
LIVE WEBINAR
Wednesday, August 19, 2026 · 10:00 AM – 11:00 AM (PT)
Generative AI and autonomous agents are radically changing everyone’s workflows, even in marketing. Where a team may have managed a campaign in the past, many are building agentic systems to manage much of the detail and boilerplate work – often with little or no programming experience – in order to allow them to focus on the more creative aspects of their jobs. But the questionable ethics of how many of the most popular models were trained, concerns about replacing human labor with inconsistently reliable tools, and the potential for these agents to act outside of their expected programming has left many to reject anything even relating to them, especially among target developer audiences who fear they will be replaced by these tools. In this session, we’ll hear from marketing experts who have taken steps to adopt AI into their processes and found productive ways to use these systems without alienating the customers and audiences they are serving.
Panelists/Speakers
Moderator: Mandi Walls, DevOps Advocate @ Pagerduty
IN-PERSON @ API World 2026
Thursday, September 3, 2026 · 9:00 AM – 12:00 PM (PT), Santa Clara Convention Center, CA
Panel 1: The Handoff From Sales to Support
Panelists/Speakers
Moderator: Apurva Godghase, Lead Computer Vision Engineer @ Brambles
Panel 2: Retaining Developer Customers
Panelists/Speakers
Moderator: Pawankumar Suresh, Senior Program Manager, Integration & Strategic Outputs @ Summit Therapeutics
LIVE WEBINAR
Wednesday, November 18, 2026 · 10:00 AM – 11:00 AM (PT)
AI has the potential to be a tremendous tool to automate a significant amount of human toil, allowing us to better focus on those aspects of work that are truly “human” in nature – our creativity, our desire for community, and our penchant for creating and consuming culture. Much of what AI produces can feel too slick and lifeless, allowing more personal, human-centric messaging and activities to rise above the noise. In this panel, we’ll hear form experts who have found ways to bring the personal, more human touch to their marketing and messaging even as they rely on AI-enabled tools to optimize their workflows.
Panelists/Speakers
Moderator: Amiya Adwitiya, Senior Product Director @ Solarwinds
We have a number of DevMarketing events planned for 2026. You can register now for as many events as you would like or come back closer to each event to register for that specific one. Either way, we will send you a separate confirmation for each event (so you can easily add them to your calendar). All times indicated are Pacific.
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