ADWEEK (@Adweek) / X

ADWEEK

164.8K posts

ADWEEK

@Adweek

All the news, insights and inspiration you need to know in advertising, marketing and media.

New York City

Joined April 2009

Pinned
ADWEEK
@Adweek
Jun 9
The June issue of ADWEEK is here. @priyankachopra has built a career on outpacing expectations, and her newest endorsement proves it. At 18, she began learning the mechanics of brand ambition. Today, she is rewriting the rules of luxury partnerships. Our June cover story
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ADWEEK
@Adweek
12h
.@Cannes_Lions is turning into an adtech billboard boxing ring. @viant_tech taunted @TheTradeDesk with “Be audit you can be,” riffing on the @PublicisGroupe audit fight and the broader transparency/fees debate, while @TatariTV took aim at DSPs overall, arguing premium TV sports
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ADWEEK
@Adweek
12h
.@espn will launch ESPN Fan House in August 2026, a Flowcode-powered hub for college football that adds interactive fan experiences across live games, broadcasts, and digital platforms.
ESPN and Flowcode Are Increasing Sports Viewer Engagement With Interactive Fan Hub
From adweek.com
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ADWEEK reposted
Adweek Branded
@awbrandshare
19h
Efficiency is not just lower CPMs or fees; it starts with understanding the people you are trying to reach. @blisglobal shares that when you build audience strategies on real behavior, you put dollars in front of people more likely to care and act.
Audience Intelligence Is the Next Efficiency Play
From adweek.com
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ADWEEK
@Adweek
14h
Sports teams are increasingly acting like media companies, and @codeandtheory is launching an @Adobe Content Operating System to help teams and leagues produce social content at scale.
Code and Theory Teams With Adobe to Help Sports Teams Operate Like Media Companies
From adweek.com
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ADWEEK
@Adweek
15h
AB InBev CMO Marcel Marcondes kicked off @Cannes_Lions 2026, highlighting the company’s third Creative Marketer of the Year and a 10-year turnaround, from two Lions in 2016 to 183 trophies powered by a rebuilt marketing culture.
How AB InBev Won 183 Cannes Lions in Five Years
From adweek.com
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ADWEEK
@Adweek
15h
.@NBCUniversal debuted Rock Studios at @Cannes_Lions, a unified brand studio meant to simplify how marketers tap NBCU’s portfolio through four offerings. Integrated sponsorships and experiences, custom creative solutions, talent and creators, and branded entertainment.
NBCU Looks to Rock Brand Partnerships With New Unified Creative Offering
From adweek.com
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ADWEEK
@Adweek
15h
VOICE | "The real measure of a great week of @Cannes_Lions isn’t the farmer’s tan you’ve acquired or the guest lists you’ve made. It’s whether those ideas and conversations result in thinking differently," writes Mark Weinstein, CMO and Head of Luxury Brands at @Hilton.
Embracing The Spirit of Cannes Without Actually Being There
From adweek.com
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ADWEEK
@Adweek
16h
As brands began pulling back from diversity ad commitments in 2023, publishers across the BOMESI network weren’t surprised, many had already rebuilt their businesses knowing the post-2020 ad surge wouldn’t last.
Black Publishers Knew the Ad Commitments Wouldn't Hold. So What?
From adweek.com
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ADWEEK
@Adweek
16h
Brands can lean into the once-in-a-lifetime atmosphere of the World Cup with extensive sponsor activations and in-stadium advertising. Names like @CocaCola, @BankofAmerica, @MichelobULTRA, and @POWERADE are everywhere. Here’s a look inside the ad experience at a World Cup match.
An Inside Look at the Ad Experience at a World Cup Match
From adweek.com
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ADWEEK
@Adweek
16h
Susan Credle believes the best creative ideas are big, and built to last. Now the @Cannes_Lions of St. Mark honoree is closing out a 40-plus-year career that began at @BBDONY and ran through @LeoBurnett and FCB. Ahead of her Lion of St. Mark address, ADWEEK spoke with Credle
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ADWEEK
@Adweek
17h
EXCLUSIVE | @Walmart's ad business has more than tripled in five years, reaching nearly $6.4B in 2025, and it’s now aiming to drive similar growth at @SamsClub.
EXCLUSIVE: Walmart Pulls Sam’s Club Deeper Into Its Ad Business
From adweek.com
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ADWEEK
@Adweek
17h
.@Cannes_Lions has unveiled the 2026 shortlist for the Dan Wieden Titanium Lions. The Titanium Lions, the festival’s most coveted award, recognizes game-changing creativity that progresses the industry. They include campaigns from brands such as @IKEA, @Heineken,
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