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Matt Cole
Strive
2,743 posts
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Matt Cole
Strive
@ColeMacro
Chairman & CEO @Strive Christ, Liberty, Bitcoin $ASST $SATA @hurdleratepod
strive.com
Joined November 2021
1,598
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33.2K
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  • Pinned
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    Matt Cole
    Strive
    @ColeMacro
    22h
    Strive acquired an additional 759 $BTC for ~$50M at an average cost of ~$65,850 per bitcoin.
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    200K
  • user avatar
    Matt Cole
    Strive
    @ColeMacro
    Jan 27, 2025
    DeepSeek increases my conviction that Bitcoin must be the hurdle rate for capital deployment. AI innovation at this speed and scale will substantially disrupt valuation metrics across industries and is not currently priced in. Those who secure a war chest of Bitcoin will be the
    984K
  • user avatar
    Matt Cole
    Strive
    @ColeMacro
    Oct 28, 2025
    Strive has acquired 72 BTC for ~$8.26 million at ~$114,304 per bitcoin, financed exclusively through the exercise of traditional warrants. As of 10/28/2025, we hodl 5,958 BTC. $ASST
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    269K
  • user avatar
    Matt Cole
    Strive
    @ColeMacro
    Sep 22, 2025
    STRIVE ($ASST) UPDATES - Strive entered into a definitive agreement to acquire @SemlerSci ($SMLR) in an all-stock transaction. - @Strive announced the purchase of 5,816 Bitcoin. - The combined company will hold > 10,900 BTC. - @SemlerEric to join Strive board post close. -
    566K
  • user avatar
    Matt Cole
    Strive
    @ColeMacro
    Mar 22, 2024
    Replying to @BlackRock and @AaronKinseyTX
    Yes, Blackrock has hundreds of billions in energy assets, but that does not mean Blackrock has been a good steward with those assets and *that* is the problem. These assets have been used to push a climate agenda on corporations against their will in a manner that imposes *long
    123K
  • user avatar
    Matt Cole
    Strive
    @ColeMacro
    Jul 21, 2024
    True in politics and in business.
    user avatar
    Elon Musk
    X
    @elonmusk
    Jul 21, 2024
    Simple incentives explain almost everything. A complex explanation is rarely needed.
    194K
  • user avatar
    Matt Cole
    Strive
    @ColeMacro
    Aug 10, 2024
    Non-woke simply means adopting excellence, innovation, meritocracy, and capitalism as the foundational principles of a mission focused organization. Every corporation *should* agree with this. Most still would not, at least publicly.
    user avatar
    FOX Business
    @FoxBusiness
    Aug 10, 2024
    Strive Asset Management is the face of non-woke investing trib.al/P4r4PfI
    189K
  • user avatar
    Matt Cole
    Strive
    @ColeMacro
    Feb 18, 2025
    Strive was among the <1% of investors who supported a proposal at Microsoft to evaluate holding Bitcoin in its treasury—effectively positioning BTC as its hurdle rate. This year, we plan to leverage our activist expertise to help at least one company per sector adopt the Bitcoin
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    702K
  • user avatar
    Matt Cole
    Strive
    @ColeMacro
    Jun 25, 2025
    This is important on two levels: 1. Makes it substantially easier for holders of Bitcoin to purchase a house without selling their Bitcoin. 2. The U.S. government is taking Bitcoin risk on its own book as the U.S. government implicitly guarantees Fannie/Freddie mortgage loans.
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    Pulte
    @pulte
    Jun 25, 2025
    After significant studying, and in keeping with President Trump’s vision to make the United States the crypto capital of the world, today I ordered the Great Fannie Mae and Freddie Mac to prepare their businesses to count cryptocurrency as an asset for a mortgage. SO ORDERED
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    224K
  • user avatar
    Matt Cole
    Strive
    @ColeMacro
    Nov 14, 2025
    Strive's Bitcoin treasury analytics dashboard is now live at treasury.strive.com. Make sure to watch our investor presentation on $ASST & $SATA if you haven't yet and have a great weekend!
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    52:28
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    Strive
    @Strive
    Nov 14, 2025
    Strive announcements: 1. Our 3rd quarter 10Q is filed 2. Our BTC Dashboard is live For the most recent update on $ASST & $SATA, please watch our investor presentation. See comments for additional information.
    170K
  • user avatar
    Matt Cole
    Strive
    @ColeMacro
    Oct 30, 2025
    Important earnings call from @Strategy. My takeaways: 1. $MSTR guided to 30% amplification, all from preferreds, with no leverage from converts or other debt. It will likely take a few years to reach that goal. 2. Existing converts are likely to be equitized by 2029. 3.
    85K
  • user avatar
    Matt Cole
    Strive
    @ColeMacro
    May 7, 2025
    Strive Asset Management is now a Bitcoin treasury company. My first public remarks on this major announcement for our company will be at the Strategy World conference today at 2:15 pm ET. All-in.
    user avatar
    Strive Asset Management
    Strive
    @StriveFunds
    May 7, 2025
    Strive Asset Management to combine with Asset Entities (NASDAQ: ASST) to form first publicly traded asset management Bitcoin treasury company. The company aims to maximize Bitcoin exposure per share over the long run, including through novel financial strategies not previously
    116K
  • user avatar
    Matt Cole
    Strive
    @ColeMacro
    Feb 25, 2025
    Yesterday, Strive sent GameStop an engagement letter urging them to adopt Bitcoin as the cornerstone of their treasury. We believe this shift can elevate $GME from “meme stock” to gaming-sector leader, driving long-run value for shareholders—including our clients who hold
    337K
  • user avatar
    Matt Cole
    Strive
    @ColeMacro
    Sep 26, 2025
    There is a lot of fear in the Bitcoin and Bitcoin treasury company markets right now. As someone who is a long-only investor with a structurally bullish thesis on both Bitcoin and Bitcoin treasury companies, I never put on short-term trades. But there are levels where there is
    89K

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