Sprout Social (@SproutSocial) / X

Sprout Social

104.8K posts

Sprout Social

@SproutSocial

Sprout Social powers real business impact—because All Business is Social℠. Join the movement: bit.ly/42EvYHq

Chicago, IL, USA

Joined May 2009

Sprout Social
@SproutSocial
Jun 12
Replying to @SproutSocial
So far, there have been 375 million engagements on posts about the Knicks' historic run across social networks, with interaction peaking on June 9 in anticipation of game four. The same game The New York Times reported "chaotic energy" from the fans. As we head into end of the
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Sprout Social
@SproutSocial
Jun 12
Replying to @SproutSocial
With 80% of consumers watching live events through social media, when a moment from the game or chant goes viral, it reverberates across feeds and puts more people under the Knicks' spell. *The Q2 2026 Sprout Social Pulse Survey
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Sprout Social
@SproutSocial
Jun 12
.@nyknicks in 5? With the team one win away from their first NBA Championship in over 50 years, the energy in the city is unmatched. And social is the reason that this energy seems even more amplified around the #NBAFinals2026. Hype builds more hype, and it creates a feedback
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Sprout Social
@SproutSocial
Jun 11
It's not just your algorithm. @FreddyLA7 is taking over everyone's timeline during the #WorldCup, with his top post garnering more than 23.2M views. ➡️We're tracking everything that's trending during the tournament here: sproutsocial.com/lp/world-cup-c…
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Sprout Social reposted
Steph Hermanson
@stephnissen_
May 14
For a lot of social teams, burnout is starting to feel normal. On Tuesday, June 30, for World Social Media Day, Zaria Parvez from @DoorDash will chat all things burnout, protecting creativity and sustainable career growth. #TeamSprout
Navigating Social Burnout and Career Growth with Zaria Parvez | Sprout Social
From sproutsocial.com
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Sprout Social
@SproutSocial
May 9
We're looking for creators to be our eyes and ears on the ground at Cannes. Hit the link for more info: bit.ly/4ddo64R
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Sprout Social reposted
Steph Hermanson
@stephnissen_
Apr 30
71% of directors predict social data will become more influential than traditional market research by 2029. Is your brand ready? Download the 2026 Social Intelligence Report to see the data driving the next era of business #TeamSprout
The 2026 Social Intelligence Report
From sproutsocial.com
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Sprout Social reposted
Steph Hermanson
@stephnissen_
Apr 21
AI can process the volume, but it can't replace your judgment. Join us and Matt Navarra on April 23 for an honest look at building AI-supported workflows that don't sacrifice authenticity. Register now: bit.ly/4sZItcE #TeamSprout
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Sprout Social
@SproutSocial
Apr 20
Replying to @SproutSocial
The broader #Coachella data shows that multiple parallel narratives were happening at once. You can’t just market from “what I’m seeing.” The real opportunity usually lives outside of a personal bubble. Because culture isn’t just one conversation. It’s thousands of
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Sprout Social
@SproutSocial
Apr 20
Replying to @SproutSocial
Your algorithm is built on your interests, your follows and your engagement history. It doesn't reflect the full market conversation. If you’re in pop culture circles, maybe it feels like #Bieberchella, but if you’re in global fandom spaces, it was all about #BINIchella.
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Sprout Social
@SproutSocial
Apr 20
Replying to @SproutSocial
According to our social data during #Coachella, it wasn't #JustinBieber that stood out the most. It was actually #BINI with 6.6M mentions vs. #JustinBieber at 1.9M mentions. 👀
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Sprout Social
@SproutSocial
Apr 20
Is it your algo, or is #Bieberchella actually all anyone’s talking about? Hint: You need signals beyond your own timeline. 👀
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Sprout Social
@SproutSocial
Apr 13
Replying to @SproutSocial
Find our full #Coachella analysis here:
Coachella Valley Festival Trend Analysis | Sprout Social
From sproutsocial.com
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