This is an ode to Ethiopia. Proud to announce our partnership with @TheWeeknd and the launch of Samra Origins. Stay up to date and follow along, there’s much more to come. samraorigins.com
The next taste of Samra Origins is coming soon. #SamraOrigins is a brand and product line co-created with @theweeknd to celebrate Ethiopian culture and coffee excellence. Follow along to be the first to know about new coffee and capsule releases.
Launching Samra Origins was always more than a partnership - we wanted to showcase the best coffees from Ethiopian producers. Named after @theweeknd's mother, Samra Origins was created to honor her homeland while supporting Ethiopia’s future generations. samraorigins.com
Our first Samra Origins release with @theweeknd is here. From producer Wolde Faye Koricha, this Exceedingly Rare coffee is natural processed—a method invented in Ethiopia centuries ago. We’re proud to celebrate Ethiopian coffee excellence. Order yours: bit.ly/44EAfLn
Single Origin Vol. 1 and Vol. 2 is here.
@theweeknd and his mother created two profiles of the finest Ethiopian natural and washed processed coffees. A pure celebration of Ethiopian coffee, here to experience for a limited time. bit.ly/47j7S6A
We collaborated with Abel (@theweeknd) and his mother Samra to find the taste of traditional Ethiopian coffee. Through many tastings, we found the perfect blend: one washed and one natural processed Ethiopian coffee. Order Samra Blend Vol.1 to get a taste: bit.ly/3NOQpdf
Introducing Samra Origins Craft Instant Coffee Limited Edition in single serve and multiserve.
We transformed Ethiopian coffee from our partners at METAD into crystals that capture its distinct flavors and complexity—made in collaboration with @theweeknd. bit.ly/47j7S6A
It’s almost time for your next taste of Samra Origins. Stay tuned for our co-creation with Abel @theweeknd Tesfaye and his mother, Samra. Join the waitlist now for early access and exclusive Samra Origins merch. bit.ly/3XJebvG
The Offerings: From our Exceedingly Rare single origins to everyday coffees and merch, there’s something for everyone. First up, our most premium offering—Ethiopia Cup of Excellence #7 from producer Wolde Faye Koricha. Get notified for first access: samraorigins.com
