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Most CRMs store data. Close helps you act on it. Meet Chloe, your AI sales teammate built into Close. ↓ Try Chloe close.com/chloe

Joined June 2012

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May 5
Most sales AI just automates what you were already doing wrong. We saw it in our own product. Chloe was leaving the same voicemail to the same prospect, over and over. Automated repetition dressed up as outreach. So we fixed it. Now you control when she leaves a message, what
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Steli Efti
@Steli
Apr 23
ALL SALES AI AGENTS SUCK! Just kidding! Ours is DOPE! 😂 [Disclaimer: It took us a whole year of polish and craftsmanship to turn potential slop into a killer closer called Chloe]... Finally we can empower entrepreneurs and small businesses to instantly scale their sales
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Apr 23
50% of deals go to the first responder. Your team isn't losing deals because they're bad at selling — they're losing before they even know the lead exists. For 20 years, there's been a gap between "lead comes in" and "someone picks up the phone." We just closed it.
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Apr 23
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Close is now the only CRM having conversations with your leads. Our early Beta testers are obsessed: "My jaw dropped." "Our booking are up 50% with Chloe." "Chloe's in commanding control. I didn't know AI could do this."
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Apr 23
The problem has always been that conversations couldn’t scale. Until now. 315,000 Chloe conversations have already happened. No more leads left waiting. No more human time wasted chasing follow-ups. No more revenue hiding in your pipeline. Closed beta is done. This is already
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Dec 29, 2025
You don’t leave voicemails to get callbacks. You leave voicemails to build familiarity, plant curiosity, and create context for your next touchpoint.
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Dec 29, 2025
Every objection boils down to: “I’m not sure about this yet.” Which means YOU have to be sure for them. Confidence is contagious. Transfer your confidence to your buyer.
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Dec 21, 2025
Write a note on your desk: How you say it > what you say Memorizing objection-handling scripts is only a small part of the formula. This week, focus on your tone. Address your prospect’s concerns directly with calm, confident certainty.
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Dec 18, 2025
Sellers are dialing leads like crazy but fumbling the one move that actually leaves a mark: the voicemail.
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Dec 15, 2025
When the script helps, use it. When it’s getting in the way of real understanding—burn it and ask a better question.
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Dec 15, 2025
You build confidence through a lifetime of both failures and successes. Success gives you proof that you can win. It validates your skill. But success alone creates shallow confidence. The moment you’re hit with hardship, you fall apart. Failure is where the real depth comes
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Dec 12, 2025
You lose money every minute you're not calling your leads. Pick up the phone.
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Dec 9, 2025
The secret to handling objections is dangerously simple: confidence.
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Dec 8, 2025
“Most reps are too focused on what they’ll say next. But what matters is what the prospect just told you—and what you do with it.” – Steli Efti
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Dec 4, 2025
In your next call, challenge yourself to veer off-script. When they give a real answer, don’t move on. Instead, ask: “Can I pause for a sec—I want to understand that a little deeper. Why [insert context]?”
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