About Me

Hi, I’m Em, Head of AI Enablement at Automattic. I help teams across the company build with AI, running hands-on cohorts and shaping the internal tooling they use every day. Before that, fifteen years as a software engineer here, on WordPress.com, WooCommerce, Tumblr, and Pocket Casts.

Photo of Em Shreve

I brew up interfaces and interactions that bridge the gap between how people naturally think and how technology works.

AI Enablement

Helping teams across Automattic learn to build with AI through hands-on cohorts, office hours, and the internal tooling that makes AI part of how we work.

Applied AI

Internal tooling that gives Automattic’s teams access to AI in the systems they already use. Earlier: AI features across WordPress.com and WooCommerce.

Open Source

Claude Code plugins and the WP Ability Toolkit, plus contributions to:

WordPress

Contributor since 2009, helping shape the platform that powers 40% of the web.

WooCommerce

Core Contributor on one of the most widely used open-source commerce platforms.