The Latest
MarketCast Adds Media, Customer Success and European Commercial Experts to Leadership Team
MarketCast is expanding leadership with Joshua Kowal, Ben Samuel and Millie Kronsteiner to boost client success, media and Europe growth.
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New Shift Report: Gen Z Is Embracing AI and Sounding the Alarm on It
Study finds that while 47% of 18-24 year olds now use AI tools first for search, 34% say AI is already “far too dominant” and 67% worry about its environmental [...]
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World Cup advertisers sitting on untapped media value, Parallel study finds
The biggest advertising moment of the year is also one of the biggest opportunities to make media work harder. A new study finds that World Cup advertisers could lift the [...]
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New Mindset Agent Brings AI-Powered Brief-to-Segment Activation to Advertisers
GumGum launches Mindset Agent to turn campaign briefs into custom AI targeting segments on The Trade Desk.
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Blacklane Appoints Yodel Mobile to Spearhead Global App Growth Strategy
Blacklane taps Yodel Mobile to boost global app growth with ASO, localisation and app-store campaigns.
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XR Launches XR ONE, the First Platform Connecting Every Stage of Advertising Operations
New research shows marketers are producing more with less, overshooting budgets and underusing creative assets - all challenges XR ONE™ is built to solve
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Phrase Research: Half of Enterprises Lost Revenue From Disconnected Customer Experiences
Most enterprises are scaling content faster than they can scale customer experience, according to an independent study of 550 senior leaders in nine countries. Half of enterprises report losing revenue [...]
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Permutive Appoints Data and Ad Tech Executive Genevieve Juillard to Board of Directors
Former Experian Marketing Services President will advise as company innovates advertising data collaboration and activation Permutive, the leading data and technology collaboration platform for publishers and advertisers, has appointed Genevieve [...]
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FatTail and Vistar Media Partner to integrate DOOH Booking in AdBook
FatTail, a leading provider of enterprise advertising management solutions and part of Chartbeat, Inc., today announced a strategic integration between its AdBook platform and Vistar Media, the leading global provider [...]
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Consideration is now the hardest metric to shift, new On Device benchmark data reveals
New benchmark analysis from On Device reveals media channels are playing increasingly distinct roles across the marketing funnel, with consideration now emerging as the most difficult metric to influence. Analysing [...]
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