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This company ghosted its employees. It's now staking its future on SpaceX.
10 min read
'Queer Eye' star Antoni Porowski says the tech and advertising worlds are obsessing over the wrong word
Antoni Porowski, the "Queer Eye" star turned Nat Geo host, says "taste" isn't actually what leaders should be chasing.
3 min read
OpenAI's Dave Dugan explains how ChatGPT is building a new ad category
Lara O'Reilly and OpenAI's Dave Dugan discuss the strategy behind advertising on ChatGPT and how OpenAI is approaching the user experience.
Inside the Cannes Lions party scene — yachts, A-listers, and gallons of rosé
When the sun sets on the for the day, the Cannes Lions partygoers come out to play. Ad execs said the party scene brings clout and connections.
4 min read
The Cannes Lions deal the ad industry is buzzing about — and what it means
Walmart scored the deal everyone's talking about at Cannes Lions this year. Buying Vibe.co signals its intent to rival Meta, Google, and Amazon.
3 min read
Polaroid tells people to jump in some water 'before the data centers drink it all up'
Polaroid is one of a growing crop of brands leaning into anti-AI marketing. The "cheeky" ad is part of its "the best of summer is analog" campaign.
3 min read
BCG's Mark Abraham says CMOs are taking charge of AI strategy
Mark Abraham, BCG's global leader of marketing and sales, sat down for a video interview with CMO Insider.. Abraham spoke about how
How top CMOs are making risk central to their marketing playbooks
Top marketers argue that embracing authenticity, moving fast, and creative risks are the only ways to survive in a fragmented digital world.
4 min read
Pinterest CEO Bill Ready wants advertisers to see the platform as a search engine for shopping
Pinterest CEO Bill Ready spilled at Cannes Lions on how AI is fueling his shopping and advertising efforts.
3 min read
Marketers, it's okay to let creators get experimental with your ads
Savvy marketers are relinquishing more control to creators, YouTuber Adam W and Google's Sean Downey said at Business Insider's CMO Insider breakfast.
3 min read
The executive behind M&M's says this is marketing's most overlooked skill
Rankin Carroll of Mars emphasizes the importance of entertainment in marketing, highlighting campaigns like Snickers' UEFA Euro 2024 partnership.
The 25 most innovative CMOs of 2026
Business Insider's list of the most innovative CMOs spotlights marketers who are pushing brands into new territory and delivering measurable results.
36 min read
Prudential Financial's lead marketer says taste will win out over 'generic AI'
Prudential CMO Richard Parkinson discusses PGIM's claymation campaign "Keep Asking" and its impact on advertising norms and customer engagement.
4 min read
Traditional advertising is dead, says the marketer who cut Mastercard's ad budget by 70%
Former Mastercard CMO Raja Rajamannar says consumers are tuning out ads and that marketers must focus on creativity, experiences, and human connection.
Move over, Mad Men. Creators are the new kings of the ad world.
Creators are descending on Cannes Lions, the ad industry's tentpole event, reflecting their increased importance in the marketing mix.
6 min read
Exclusive
Get ready for Disney's big AI ads push
Disney is launching AI-generated TV ads in July. A new tool generates scripts, music, and video to streamline ad creation.
3 min read
This 'anti-bot' startup wants to pay you to interact with brands. Read the pitch deck it used to raise $18.5 million.
EarnOS, founded by Phil George, secures $18.5 million funding for its Ero app, paying users to engage with brands and counter AI bot dominance online.
3 min read
Mastercard's former CMO says we're entering a 'golden era' for marketing
Mastercard's Raja Rajamannar says that AI is both a threat and opportunity in marketing, emphasizing creativity's growing importance amid AI slop.
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This startup is betting GIFs and 'micro memes' will be supercharged in the AI era. Read its pitch deck.
Klipy is a startup helping apps like BeReal and Canva integrate memes, such as GIFs and stickers, into their products.
5 min read
Why traditional advertising is dead, according to Mastercard Senior Fellow Raja Rajamannar
In this episode of CMO Insider, Lara O'Reilly speaks with Raja Rajamannar about the art of marketing and much more.
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CMOs are getting more responsibility — without power
Nearly 80% of marketers say bureaucracy gets in the way of their decision making, per a new report from the brand consultancy Lippincott.
4 min read
Exclusive
Bose is becoming a media company
Bose is launching a new entertainment division, Bose Studios, which includes the creation of a record label.
4 min read
The more AI this marketing chief exec uses, the less scared he gets
A marketing exec says he uses AI-built apps and voice tools to streamline work, travel, and creativity — not replace humans.
How to take on Apple and Samsung in the mobile phone market, according to Nothing CBO Charlie Smith
Lara O'Reilly speaks with Charlie Smith about Nothing's collaboration with Charli XCX, making tech cool again, and taking on Apple and Samsung.
Apple once faced a US export control on its 'supercomputer.' Steve Jobs turned it into a marketing moment.
In 1999, Apple's Power Mac G4 exceeded the allowed computing threshold for US exports to some countries. Steve Jobs leaned into the moment.
3 min read
Your candy ads are about to get a lot more personalized, Mars says
Mars is using AI and consumer data to replace mass-market candy ads with personalized campaigns for popular candy brands like Snickers and M&M's.
Why 25 billion impressions means nothing, according to Mars Snacking CBO Rankin Carroll
Lara O'Reilly speaks with Rankin Carroll about Mars Snacking's $36 billion acquisition of Kellanova, covering the decisions, challenges, and insights.
I'm addicted to TikTok's weird little games. That's a good thing for its ads business.
TikTok recently added mini games to its US app. I got hooked and learned a lot about advertising.
4 min read
Walmart's head of growth says AI is rewriting the rules for its fast-growing ads business
Ads have already overrun conventional search results, but Walmart's head of growth is taking a slower, more strategic approach to ads in AI commerce.
2 min read
Meet the CMO trying to make nuclear fusion cool
Commonwealth Fusion Systems is ramping up outreach to creators as it looks to raise awareness of nuclear fusion among Gen Z and Gen Alpha.
4 min read
Why Accenture buying Whalar is a 'coming-of-age moment' for creator marketing
Accenture Song's acquisition of the creator and social agency Whalar is more evidence that big budgets are shifting to influencer marketing.
3 min read
LinkedIn is stepping up its pitch to creators with a new marketplace
LinkedIn is launching a creator marketplace to help advertisers identify influencers to partner with.
3 min read
Exclusive
Geico has big plans to take its famous gecko beyond TV ads
Geico is using generative AI to enable its gecko mascot to give podcast interviews and react to live events.
3 min read
How Substack's top food writer is using Instagram comments to drive subscription growth
Caroline Chambers is Substack's top cooking newsletter. She's turning to video and Instagram to grow her business.
3 min read
OpenAI ran an ad during the Knicks vs Spurs game. It was hiding a minigame to win free AI tokens.
OpenAI's "Time to Fly" advertisement hinted at an online minigame. Some players posted free token winnings on X.
2 min read
Indeed's CMO wants marketers to get AI-smart without losing the human touch
As Indeed launches a new brand campaign, CMO James Whitemore talks about smart uses of AI, and the importance of fandom
5 min read
Advertising's 'most hated man' is back with a new warning for CMOs
Jon Mandel, who set off a firestorm in 2016 with a presentation about alleged agency kickbacks, has beef with principal media trading.
4 min read
Exclusive
AI search is exposing a hidden weakness in the way many brands operate
A new study shines a light on how corporate silos can lead to issues with how brands show up in AI search
3 min read
I post LinkedIn comedy skits to help my marketing company get new clients. Here's what works and what I won't do.
Henry Hayes is gaining traction and new client leads by posting comedy skits on LinkedIn, like a recent "Grand Theft Auto" spoof.
4 min read
Sports sponsorships fuel great technology stories, said Deloitte's US CMO, Scott Mager
Deloitte's Scott Mager shared his thoughts on evolving CMO roles, AI, sports sponsorships, and tech to enhance branding and client engagement.
4 min read
Substack wants to have its HBO moment. Here are its plans to crack TV.
Substack sees a future where you can enjoy your favorite TV show as a blog and interact directly with its creators and stars in the comment section.
6 min read
Substack cofounder says it's making 'fast progress' on tools for larger publishers, following The Ankler's defection
Substack cofounder Hamish McKenzie said the platform was "pretty close" to rolling out sponsorships more widely and debuting other tools.
2 min read
Software companies are already swarming ChatGPT's ad economy
OpenAI's ad rollout is now generating data, which shows ChatGPT has become a hot spot for software ads.
4 min read
How to fix AI's branding problem, according to top marketers
AI companies are among the most distrusted brands. Marketers say AI leaders should tone down their public statements and borrow P&G's playbook.
4 min read
What marketers think about Google's big search and AI changes
Google I/O 2026 was packed with announcements about AI search and agents. Here are the changes that matter the most to CMOs.
2 min read
OpenAI is building a new kind of ad machine. Early data suggests Google should worry.
How ChatGPT ads turn conversations into buying intent, and why OpenAI may have a massive new revenue engine
4 min read
Read 47 pitch decks that creator-economy startups used to raise millions of dollars
Creator and influencer startups used these pitch decks to raise millions from VCs and other investors.
5 min read
Exclusive
After trying to buy TikTok, adtech giant AppLovin launches its own social media challenger
AppLovin quietly released a new social app called Gist to attract creators. It looks eerily like TikTok's Lemon8 app.
3 min read
Restaurant marketers are obsessed with traffic. Here's the metric they should be watching instead.
Restaurant marketers are shifting focus from traffic to average order value as consumers dine out less and profitability pressures grow.
4 min read
