Enterprise

Wall Street believes Amazon has a $160 billion business under its roof

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Werner Vogels
Amazon CTO Werner Vogels.  PHILIPPE LOPEZ/AFP/Getty Images

Amazon's cloud-computing business is growing fast, and by some estimates it could be worth over $160 billion if it was a standalone business.

According to a note by Deutsche Bank Tuesday, Amazon Web Services is forecast to book $16 billion in revenue by 2017, and based on a 10x multiple, it would get a valuation of roughly $160 billion.

"We conclude that a 2017 revenue multiple of 10x seems fair for AWS, which given our 2017 AWS revenue estimate of $16 billion implies a valuation of $160 billion," the note said.

The note derived the 10x multiple by comparing AWS to some of its peers in the enterprise space, like Salesforce, Workday, and Google, which had a median 2016 revenue multiple of 9x. It also factored in the fact that AWS is facing a massive market opportunity in the cloud-computing space, and that it's growing at a faster clip than others, even though it's already been almost 10 years since its launch.

"Measured by revenues, AWS is approximately 6x larger than its biggest rival Microsoft Azure and is arguably the greatest disruptive force in the entire enterprise technology market today," the note said.

That would make AWS worth almost as much as Oracle, which has a market cap of $170 billion, and nearly triple the size of Salesforce, one of the fastest-growing cloud-software makers with a $50 billion market cap.

That may sound ridiculous, but not when you think of AWS's impressive growth over the years. In its most recent quarter, AWS grew 78% year over year, reporting $2.1 billion in revenue, after growing another 81% in the quarter before that. Plus, it's profitable at $521 million last quarter, giving it a healthy 25% margin.

Based on that growth, Deutsche Bank says AWS could be the fastest-growing enterprise tech company ever. AWS launched in 2006 and is forecast to surpass the $10 billion revenue mark on its 10th anniversary next year. By comparison, it took nine years for Google to hit $10 billion and 10 years for Facebook. Oracle and Microsoft each took 23 and 22 years, respectively, to pass the $10 billion milestone.

Amazon Web Services chart
Deutsche Bank

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Eugene Kim
Eugene is Business Insider’s Chief Tech Correspondent, where he leads coverage of Amazon. His reporting spans the company’s retail operations, AWS, Alexa, and its secretive internal work culture.Previously, he worked at CNBC, Fortune Magazine Korea, and Japan's Yomiuri Shimbun. He holds degrees from NYU and Columbia University’s Graduate School of Journalism.In 2022, Eugene broke a story uncovering Amazon’s practice of deceptively enrolling customers in Prime and deliberately making cancellation difficult. A year later, the Federal Trade Commission sued the company, citing his reporting. That case culminated in a record $2.5 billion settlement in 2025.His reporting has earned multiple honors, including the SF Press Club’s Bay Area Journalism Award and SPJ NorCal’s Excellence in Journalism Award.Eugene lives in the Bay Area. Contact him via email at ekim@businessinsider.com, or Signal, Telegram, or WhatsApp at 650-942-3061. Use a personal email address, a nonwork WiFi network, and a nonwork device; here's our guide to sharing information securely. ExpertiseAmazon, Jeff Bezos, Andy Jassy, e-commerce, and cloud computing.Popular ArticlesAmazon:Internal Amazon emails give an exclusive look at how CEO Andy Jassy has started to run the company, with obsessive attention to the retail business and what some employees feel is micromanagingAndy Jassy will be the next CEO of Amazon. Insiders dish on what it's like to work for Jeff Bezos' successor, who built AWS into a $40 billion business.Internal documents show Amazon has for years knowingly tricked people into signing up for Prime subscriptions. 'We have been deliberately confusing,' former employee says.Inside Amazon's flailing brick-and-mortar ambitions: missed projections, pressure to cut costs, and a war with Whole FoodsInside Amazon's complex employee-review system, where workers feel left in the dark and managers expect to give 5% of reports bad reviewsAfter 28 years, 'Day 2' finally arrives at AmazonAWS, Alexa, healthcare:Inside Amazon's struggle to break into the lucrative market for SaaS business applications, including an internal pitch to buy $38 billion HubSpotInside Amazon's struggle to crack Nvidia's AI-chip dominanceAmazon's AI data center dream runs into the reality of 'zombie' facilities, higher costs, and labor shortagesAmazon is gutting its voice assistant, Alexa. Employees describe a division in crisis and huge losses on 'a wasted opportunity.'Amazon is working on a new 'Remarkable Alexa,' but internal politics and technical issues plague the projectAmazon projected huge losses from its healthcare business in 2024, but strong sales growth, internal document reveals