Events Archives - Chief Marketer

CFX Most Powerful Women Awards

The CFX Most Powerful Women Awards recognize the leaders shaping the future of connectivity, media and technology. For 20 years, this program has honored the women leading one of the most consequential industries in the world — from the C-suite of major cable operators and broadband providers to the policy tables, boardrooms and engineering teams […]

Events

Cynopsis Top Women in Media Awards

The Cynopsis Top Women in Media Awards recognize the most influential women in media, entertainment, and advertising — honoring leaders across broadcast, streaming, ad tech, esports, sports, digital publishing, and emerging technology. Nominations are now open for the 2026 program. Submit your nomination by August 7 and celebrate the women driving this industry forward. Self-nominations […]

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B-to-C Events

Crayola Grows Up: How a 123-Year-Old Kids’ Brand Is Rewriting its Playbook for Adults

With the launch of Crayola All Grown Up, the brand is making its biggest push yet toward marketing to adults.

Shopper/Retail

Chewy Chases World Cup Attention With Cuddle Shuttle

The Florida-based pet care brand is capitalizing on The World Cup in its backyard by being a host city sponsor and providing therapy dogs to fans.

Events

Backstage With Chief Marketer: Lauren Flanigan, Head of Global Brands, Refreshment Categories, Mondelez

Lauren Flanigan, Head of Global Brands, Refreshment Categories at Mondelez International, discusses how her brands use experiential as a channel to support the overall marketing mix, event measurement, marketing a brand globally and more.

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Why Most Brands Are Flying Blind Across Media and Their Competitive Landscape

Marketing budgets are rising. Confidence in measurement isn’t. Many brands still evaluate TV, digital, social, and local markets in silos, relying on disconnected KPIs that may optimize performance within individual channels—but fail to reveal what’s actually driving growth across the broader media mix. The bigger challenge? Your competitors. While you’re focused on internal dashboards, competitors […]

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Proving CTV Performance Under Executive Scrutiny

CTV has become a core performance channel, but measurement hasn’t kept pace with rising scrutiny from executives and finance teams. Today, marketers are expected to prove incremental revenue impact, not just impressions, reach, or platform-reported ROAS, and defend results in budget conversations. In this panel discussion, leaders from PebblePost and AdExchanger will examine why traditional […]

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Events

Backstage With Chief Marketer: Diane Hund, SVP and CMO at US Foods

While on the ground at the Experiential Marketing Summit last month, Chief Marketer spoke with Diane Hund, SVP and Chief Marketing Officer at US Foods.

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How Media Company Insights Teams Win Back Time and Show Full-Funnel Impact

Unlock the next evolution of advertiser measurement! Join this session to discover how leading media insights teams are transforming time-consuming workflows into streamlined, scalable systems that deliver faster, more impactful results. Learn how to simplify everything from tagging and survey setup to reporting and study management—freeing your team from manual tasks and empowering them to […]

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Events

Why Most Brands Are Flying Blind Across Media and Their Competitive Landscape

Marketing budgets are rising. Confidence in measurement isn’t. Many brands still evaluate TV, digital, social, and local markets in silos, relying on disconnected KPIs that may optimize performance within individual channels—but fail to reveal what’s actually driving growth across the broader media mix. The bigger challenge? Your competitors. While you’re focused on internal dashboards, competitors […]

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