Vertical Marketing Playbooks
Built for Every Industry.

Redefine Web offers industry marketing services across 15 verticals: dental, chiropractic, healthcare, optometry, med spa, B2B SaaS, professional services, manufacturing, real estate, home services (HVAC, plumbing, roofing, cleaning, moving, renovation), e-commerce and DTC, beauty and skincare, food and beverage, apparel and fashion, and pet products.

Each of the 15 verticals has its own strategy lead, benchmark data, and channel mix. A dental account gets HIPAA-aware patient acquisition. A SaaS account gets pipeline-attributed Google Ads. A DTC brand gets product feed optimization and Klaviyo lifecycle work. Cross-vertical bleed is banned. See the Industries section for links to each hub.

A vertical marketing solutions playbook at Redefine Web includes a dedicated strategy lead who knows the industry firsthand, a channel mix tuned to the vertical, benchmark data from real client accounts, and case studies from that vertical.

Every playbook covers:

• Audience and buying committee mapped for the industry (patient, member, buyer, or shopper).
• Channel mix (paid search vs paid social vs local SEO vs lifecycle email).
• Tracking and attribution set up against the industry's real conversion event (booked appointment, closed deal, first order).
• Content templates and landing page frames tested in that vertical.
• Reporting dashboards benchmarked against peer accounts.

A dental playbook does not look anything like a SaaS playbook. That specialization is the point.

Yes. Redefine Web serves growth-stage brands across North America and Europe, with local SEO expertise for multi-location operators. Media planning includes geo-targeting, local content strategy, and Google Business Profile optimization when local ranking matters.

Local coverage the industry marketing services team runs:

• Google Business Profile setup and optimization.
• Local citation cleanup across Yelp, Apple Maps, Bing Places, and industry directories.
• Geo-fenced Google Ads and Meta campaigns.
• Local landing pages per city or per location.
• Review generation flows tied to booked appointments.

Multi-location brands with 10+ storefronts get per-location dashboards so regional managers can see their own numbers.

Every industry at Redefine Web has a lead strategist plus supporting specialists (SEO, PPC, web, automation) who have run campaigns in that vertical. You get one accountable point of contact who has spent years inside the industry's funnel, not a generalist juggling twelve unrelated accounts.

Team structure on an industry account:

• 1 lead strategist (owns the roadmap and the reporting).
• 1 paid media buyer (Google, Meta, LinkedIn as fits the vertical).
• 1 SEO specialist (technical and content).
• 1 web designer or developer when a build is in scope.
• 1 lifecycle or automation specialist for DTC and B2B accounts.

Every specialist has run at least three accounts in your vertical before they touch yours.

If your industry is not listed, book the free 30-minute audit and Redefine Web will tell you honestly whether we have relevant vertical experience or whether a specialist agency is a better fit. We would rather refer you out than take a retainer we cannot serve well.

Industries adjacent to our 15 verticals that we regularly take on:

• Dental adjacent (orthodontics, oral surgery, periodontics, pediatric dentistry).
• Healthcare adjacent (physical therapy, mental health, telehealth).
• Home services adjacent (landscaping, pest control, pool service).
• Professional services adjacent (accounting, consulting, financial advisors, IP law).

If your business is nowhere near any of these, we will point you at a specialist we trust rather than pretend we know the space.

Yes. Every vertical hub page on Redefine Web includes filtered case studies from that industry. Each breakdown covers the diagnosis, the fix, and the 90-day trajectory. Aggregate figures across all industry marketing services: 300+ brands served, 94% client retention, $42M+ in tracked client revenue.

What every case study covers:

• Starting-state numbers (baseline traffic, CAC, conversion rate).
• The three biggest bottlenecks the audit surfaced.
• The fix stack we applied (channel work, site work, tracking work).
• Day 30, day 60, day 90 numbers.
• Where the account sits today.

Case studies are gated behind a soft opt-in so we can share unblurred numbers our clients would not want indexed.

Paid media and conversion work show measurable movement inside 30 days on most industry accounts. Local SEO takes 90 to 180 days. Content SEO and authority-building takes 6 to 12 months depending on the vertical's competition.

Timeline norms by vertical:

• Dental and home services (local SEO heavy): map pack movement 60 to 120 days.
• Med spa and beauty DTC (paid social heavy): first ROAS gains 14 to 30 days.
• B2B SaaS (long sales cycle): first qualified pipeline in 60 to 90 days.
• Ecommerce (product SEO and paid): revenue gains inside 30 days.
• Professional services (thought leadership plus paid): 90 to 180 days.

Every retainer opens with a written 90-day plan and a 30-60-90 milestone tracker so the timeline stays honest.

Industry marketing services at Redefine Web run on flat monthly retainers between $3,500 and $18,000 per month depending on vertical, channel mix, and media budget. Legal and DSO retainers start higher at $9,000+/mo. Website builds are quoted separately as fixed-price statements of work.

Rough pricing by vertical:

• Dental practice, single location: $3,500 to $7,500/mo.
• Dental group or DSO: $8,000 to $18,000/mo.
• Med spa or chiropractor: $3,500 to $6,500/mo.
• Home services single trade: $3,500 to $8,000/mo.
• B2B SaaS: $6,500 to $15,000/mo.
• Ecommerce or DTC: $5,000 to $12,000/mo.
• Professional services and law: $5,500 to $12,000/mo.

Fees are flat monthly and do not scale with your ad spend.

Yes. Redefine Web runs industry marketing services across consumer (dental, med spa, chiropractic, optometry, home services, beauty, food and beverage, apparel, pet, ecommerce, real estate) and B2B (SaaS, professional services, manufacturing) verticals. The teams stay separated so the playbook stays true to each side.

• Consumer verticals emphasize: local SEO, map pack, Google Business Profile, Meta and TikTok paid social, lifecycle email, review generation, booking flows.
• B2B verticals emphasize: pipeline-attributed Google Ads, LinkedIn Ads, ABM sequences, HubSpot or Salesforce automation, ICP-tuned content, gated resources, sales enablement.

Cross-hiring across the two sides only happens when a client sits on the seam (a B2B service selling to consumer end-users, for example). The vertical strategy leads decide, not the account manager.

An industry-specific marketing agency stays inside a defined set of verticals so the team compounds real playbooks, benchmarks, and pattern recognition. Redefine Web caps at 15 verticals and refuses accounts outside them. Generalist agencies run every industry and end up with a template that fits none of them.

Three things that separate a real vertical shop from a generalist:

• Benchmark data (dental CAC targets, SaaS pipeline norms, DTC ROAS floors) that is real, not made up.
• Channel mix defaults (LSA for local practices, LinkedIn for B2B, Pinterest for DTC beauty) that are calibrated.
• Pattern library (the 20 landing page frames, the 8 email flows, the 12 dashboard views) that lets a new account skip the first-quarter learning tax.

Redefine Web has that. Generalists do not.

Redefine Web builds the website and runs the marketing under one team. The web team ships the build; the marketing team runs the growth. The same strategy lead scopes both, so the site converts against the same intents the paid and organic programs target.

Build side under each vertical:

• Dental practice website with PMS integration and insurance pre-qual UX.
• SaaS website with product-tour and demo-signup flows.
• DTC storefront with fit finder and collection-drop merchandising.
• Home services site with booking and same-day scheduling.

Every vertical has a build pattern already validated in that industry, so you do not pay to invent a template on your project. Site handoff includes GitHub repo, hosting under your account, and every credential owned by you.

Book a free 30-minute audit. A senior strategist from your vertical reviews your paid media, organic search, and site conversion, then walks you through the three fixes we would prioritize first. Written recap in your inbox the next business day, yours to keep whether you hire us or not.

What happens next:

• Within one business day you get a calendar link and a short intake form asking for read-only access to your analytics and ad accounts.
• The strategist reviews your funnel against vertical benchmarks before the call.
• On the 30-minute audit you get the three fixes in priority order with the effort and expected gain on each.
• If you hire us, the retainer starts within 5 business days with the vertical playbook already scoped.
• If you do not, the fixes are yours.